The Tipping Point: How Little Things Can Make a Big Difference
Product ID: 49419911
📈Top 10 in Advertising
📚8,696 reviews, 4.4⭐ avg
🧠Deep social insights
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3786 kr
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Description
🔥 The book that turns small ideas into big waves 🌊
- INFLUENCE LIKE A PRO - Learn the Law of the Few to leverage key influencers for exponential impact.
- CONTEXT IS EVERYTHING - Harness environmental triggers to drive behavior and trend shifts.
- DATA BACKED STORYTELLING - Grounded in extensive academic research yet effortlessly engaging.
- MEMORABLE IDEAS THAT STICK - Master the Stickiness Factor to make your message unforgettable.
- UNLOCK SOCIAL DYNAMICS MASTERY - Discover how tiny shifts spark massive change in society and business.
Malcolm Gladwell’s 'The Tipping Point' is a bestselling, research-driven exploration of how minor changes trigger major social transformations. Ranked top 10 in Advertising books with over 8,600 reviews averaging 4.4 stars, it reveals actionable insights on influence, memorable messaging, and environmental impact—essential reading for marketers, managers, and trendsetters eager to stay ahead of the curve.
Specifications
| Best Sellers Rank | 8,921 in Books ( See Top 100 in Books ) 5 in Market Research 8 in Advertising (Books) 31 in Cultural Studies |
| Customer reviews | 4.4 4.4 out of 5 stars (8,834) |
| Dimensions | 19.8 x 2 x 16 cm |
| Edition | New Ed |
| ISBN-10 | 0349113467 |
| ISBN-13 | 978-0349113463 |
| Item weight | 228 g |
| Language | English |
| Print length | 288 pages |
| Publication date | 14 Feb. 2002 |
| Publisher | Abacus |
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