Business Model Generation

A really stimulating and useful book. If you've been involved with service design, the approach will be familiar. The book itself is an example of first-class design at work. It takes complex processes, whether it's producing a book or managing an enterprise, and simplifies what is entailed through a neat combination of visuals and text. In sum, the book draws together all the elements for drawing up business plans, marketing plans, strategic plans, etc, in their own right or as part of an integrated approach. It's all achieved by means of a cleverly designed and easily navigable base template that helps generate ideas, pose the right questions and make clear the linkages entailed in drawing up coherent and cohesive plans.

Business Model Generation is simply the go-to book for developing a business model. New start businesses have gradually transformed their approach in trying to fit into templates of business models and realised that every business has its own unique business model. "A business model describes the rationale of how an organisation creates, delivers and captures value". This book is the roadmap. The format of the book is very engaging, very graphic, and very snappy and to the point. There has been a wealth of experience behind this book and nowadays there is a lot of evidence that this really works. I've drawn up numerous business plans in the past and they serve only one purpose, to raise money, and then they become scrap. "Planning is everything the plan is nothing" The business models you will develop using this methodology will become live and dynamic and provide real insight and validation that your company is on the right track and where you are going.

This is a remarkable triumph of visual design. I don't think I've ever seen a book like it before. I have some criticisms about how easy it is to read and the fact that the content is more style over substance. For one thing, to create space for all the funky images, the words are in a small font. I was OK but I know that some people will struggle. I like the idea of the one page Business Model Canvas which is described as "a shared language for describing, visualising, assessing and changing business models." It looks very useful to summarise your existing business model and for moving towards better ways to create, deliver and capture value. The Business Model Generation Canvas has nine elements: 1 Customer segments 2 Value propositions 3 Channels 4 Customer relationships 5 Revenue streams 6 Key resources 7 Key activities 8 Key partnerships 9 Cost structure As you can see, it is a tight summary of a business with a balance between external and internal factors. Business models are important because they are the means to deliver your differentiation strategy. Without a coherent plan, any differentiation is likely to be shallow. Marketing hype may fool the customers into buying such a shallow differentiated product once but probably not again. The exercise of filling in the Business Model Canvas will help you to focus on the few things of business model design that matter although you need to have thought through your differentiation strategy first. Beyond the the Business Model canvas, I was disappointed. Because the book looks so different and special, I was expecting the content to match. But it didn't. I thought it was pretty superficial. It is a good introduction to thinking about business design although it assumes that's the answer you want rather than giving you a diagnostic to establish whether business design lies at the heart of your business issues. I'd have liked to have seen more consideration of the value proposition and how it is different from competitors now and what they are likely to develop in the future. The authors have since written another book to address this issue but again, I was disappointed and only gave that book Three Stars. This one however, overall and despite its flaws is an important book and the Business Model Canvas has become a popular tool. Paul Simister, a business coach who helps business owners who are stuck, get unstuck. This review first appeared on my Differentiate Your Business blog in August 2011.

Perfect

I really liked this book. Most of the content is rather basic, but with a sound understanding of the theories behind mixed with practical tips. Most people who have been working with business development or some kind of business education will know most of the content already, but it is shaped and framed into a nice and pratical framework. I felt it was easy to follow and especially easy to apply as well. The book introduce its own business model/strategy framework, but also manage to combine it with existing methodologies and thinking - I liked that. If you are looking for a long theoretical book about business models and business strategy you should look somewhere else, but if you look for something which is very practical and easy to apply in real life - then look no further

Este libro es el referente de distintos Masters de emprendedores e innovación en distintos países, y después de leerlo puedo entender porqué. El libro se presenta en un formato muy innovador y visual, analizando multitud de casos prácticos para explicar las distintas partes del libro: - Generación de modelos de negocio: en esta parte del libro se presenta la herramienta "Canvas" de modelo de negocio. Una manera muy gráfica de presentar lo que es un negocio y las partes que lo componen. Me ha ayudado enormemente a evaluar potenciales negocios, y entenderlos mucho mejor, sus puntos fuertes y débiles y su potencial de rentabilidad. - Tendencias de modelos de negocio: explica modelos de negocio innovadores que han surgido en los últimos años, como modelos freemium, modelos colaborativos, plataformas bilaterales. - Diseño: cómo aplicar la creatividad y la innovación en distintos modelos de negocio. Aporta métodos utilizados por profesionales de la innovación y la creatividad en modelos de negocio. - Estrategias: como Océanos Azules, evaluación del entorno del negocio. Te ayuda a pasar de un modelo en papel a un negocio real a partir de una estrategia. - Procesos: en el diseño de modelos de negocio. Altamente recomendable para cualquier profesional en el sector de la innovación, emprendedores del sector tecnológico o negocios en crecimiento. David Garcia, Autor del blog "Modelos de negocio SMART"

Stilla nice reference to start with

書店で日本語版が平積みしているのを見て、大変惹き付けられました。 翻訳者の小山龍介さんのファンでHack!シリーズは読みましたが、 いかに優れた翻訳であっても翻訳者のバイヤスがかかってしまうのが否めないので、 原書を購入しました。 （また購入時は日本版より原書が300円安かったけれど、今みたらほぼ同額になっていました。） 原書の英語は英検２級程度で、 ビジネスパースンだったら、 皆知っている用語ばかりなので大変読みやすいです。 『ビジネスモデル』を考える際に、右脳と左脳に訴える要素を本の中で解説しています。 本の作り方もその通りで、きれいなグラフィックで右脳に訴えて、コンテンツが左脳に入るようになっています。 一瞬、美術書を見ているような気持ちになります。 スティーブ・ジョブスの頭の中もこんな風だったのじゃないかなとふと思いました。 そして、この本は読んで終わりではなく、 自分が仕事をする上で、顧客やコスト構造、収益の流れなどを考える際に、 全体像と個別の要素を考えながら、ワークする助けになります。 表現はシンプルですが、長年の蓄積と多くの人の手によって作られただけあって、 無駄がなく、エキスが全部詰まっています。 後は、どう使いこなすかです。

Shortly: Value for money When you plan a business, you have things in mind and want to communicate your business model to your stakeholders, cofounder and employees. How do you do it effectively? If you were ever in this dilemma and want to a canvas to paint your business model, this book is for you. It will provide you with the toolset to convey your business idea. It will also provide you a set of terminologies which can effectively help you. It also lists different business models, strategies and processes to design business models effectively. Lastly, you'll be able to validate model and know if you are on the right path. Recommended for entrepreneurs, stakeholders, investors, managers and every one out there who needs a canvas to convey business models effectively

😎 very interesting book It's so useful to Find a good methodology for understand and design correctly your business ideas