---
product_id: 48568152
title: "Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69"
brand: "live"
price: "2385 kr"
currency: ISK
in_stock: true
reviews_count: 13
category: "Live"
url: https://www.desertcart.is/products/48568152-schwarzkopf-live-urban-metallics-vibrant-long-lasting-permanent-purple-hair
store_origin: IS
region: Iceland
---

# Metallic Shine Booster with coconut oil Vibrant, fade-resistant purple 100% recycled aluminium tube Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69

**Brand:** live
**Price:** 2385 kr
**Availability:** ✅ In Stock

## Summary

> 💜 Shine bright, stay bold — own your amethyst crown!

## Quick Answers

- **What is this?** Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69 by live
- **How much does it cost?** 2385 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/48568152-schwarzkopf-live-urban-metallics-vibrant-long-lasting-permanent-purple-hair)

## Best For

- live enthusiasts

## Why This Product

- Trusted live brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Sustainably Chic:** Packaged in eco-friendly recycled aluminium, because style meets responsibility.
- • **Gloss Like No Other:** Infused with coconut oil for a radiant, metallic sheen that turns heads.
- • **Vegan & Clean Formula:** Silicone- and alcohol-free, cruelty-free beauty for the conscious pro.
- • **Effortless At-Home Glam:** Complete kit designed for easy application on dark blonde to medium brown hair.
- • **Powerful Amethyst Impact:** Unleash a bold, long-lasting purple that commands attention.

## Overview

Schwarzkopf LIVE Urban Metallics Amethyst Chrome U69 is a permanent purple hair dye delivering vibrant, fade-resistant metallic tones with a built-in shine booster infused with nourishing coconut oil. This vegan, silicone- and alcohol-free formula ensures glossy, healthy hair while being eco-conscious with its 100% recycled aluminium packaging. Designed for dark blonde to medium brown hair, it offers an easy at-home application for millennial professionals seeking standout style with sustainable values.

## Description

Product Description Schwarzkopf LIVE Urban Metallics Amethyst Chrome U69 permanent colour hair dye - Powerful purple with a metallic shine.If one thing is certain, it's that no one can deny the power of purple. Purple is synonymous with power and freedom, so go ahead and wear your crown! Schwarzkopf LIVE Urban Metallics Amethyst Chrome is a permanent hair dye which creates a vibrant metallic tone. It contains a built-in Metallic Shine Booster, infused with coconut oil for maximum colour depth, anti-fade effect and impressive shine. The formula is completely vegan* and made with 0% silicones and alcohol**.How to use:1) Squeeze the contents of the colour cream into the developer bottle and shake until mixed2) Apply to dry, unwashed hair following instructions3) Leave on for 20-30 minutes and then rinse until water runs clear4) Apply the LIVE care conditioner and leave in for 2 more minutes before rinsing thoroughlyThis metallic hair colour dye is designed for use on dark blonde to medium brown hair. For long or thick hair, we recommend using two packs.The Product Benefits at a Glance:Permanent hair dyeBuilt-in Metallic Shine Booster, infused with coconut oilCreates vibrant, fade-resistant metallic tonesLong-lasting colour and shineVegan formula**free from animal-derived ingredients**Ethanol Alcohol Ingredients Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate SE, Ceteareth-20, Octyldodecanol, Cocos Nucifera Oil, Sodium Laureth Sulfate, Sodium Cetearyl Sulfate, Parfum, Prunus Armeniaca Kernel Oil, Serine, Ethanolamine, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, Oleic Acid, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Glycerin, Sodium Sulfite, Propylene Glycol, Etidronic Acid, Carbomer, Potassium Hydroxide, Ascorbic Acid, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Sodium Sulfate, Benzoic Acid, Quartz, Potassium Sorbate, Sorbic Acid, Benzyl Alcohol, Aqua, Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Etidronic Acid, Sodium Cetearyl Sulfate, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Potassium Hydroxide, Sodium Benzoate, Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Prunus Armeniaca Kernel Oil, Tocopheryl Acetate, Isopropyl Myristate, Stearamidopropyl Dimethylamine, Parfum, Isopropyl Alcohol, Sodium Benzoate, Glyceryl Stearate, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Panthenol, Propylene Glycol, Citric Acid, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Benzyl Alcohol, Potassium Sorbate P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Apply Schwarzkopf Live Urban Metallics U69 Amethyst Chrome to hair Safety Warning FOR EXTERNAL USE ONLY Manufacturer Contact Information Henkel Ltd., Hemel Hempstead, Herts, HP2 4RQ. See more

Review: perfect - great hair dye this is my 3rd order, great colour, great coverage and an even better price!
Review: Solid Hair Dye - Looks a really nice colour, and comes with everything you need. It takes a while to fade out, as most people would hope for, and feels very healthy in comparison to some others.

## Features

- Powerful purple: This metallic hair colour creates vibrant, fade-resistant purple tones with incredible gloss to perfect a powerful amethyst hair colour
- The hair colour contains a built-in Metallic Shine Booster, infused with coconut oil which leaves hair glossy with an attractive metallic sheen
- Vibrant colour: This permanent colour hair dye allows you to create vibrant, fade-resistant metallic tones at home; The formula is also nourishing, leaving hair soft and healthy
- Easy application: This vegan hair dye in an amethyst shade is designed for use on dark blonde to medium brown hair; The kit contains everything for vibrant metallic tones
- LIVE commitments: Featuring a vegan formula that is silicone- and alcohol-free, this purple colour for hair also comes in a 100 percent recycled aluminium tube

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Manufacturer | Henkel Ltd |
| Package dimensions | 16.9 x 9.2 x 6.2 centimetres |
| Package Weight | 0.19 Kilograms |
| Item dimensions L x W x H | 5.8 x 9 x 16.6 centimetres |
| Item weight | 0.1 Kilograms |
| Brand | LIVE |
| Colour | Amethyst Chrome |
| Format | Cream |
| Volume | 0.1 Millilitres |
| Speciality | Natural |
| Language | English |
| Item model number | 4076790 |
| Product Dimensions | 5.8 x 9 x 16.6 cm; 100 g |
| ASIN | B0744GL9Z3 |

## Product Details

- **Colour:** Amethyst Chrome
- **Package information:** Bottle
- **Product benefits:** Adds unique amethyst and chrome colour to hair
- **Brand:** LIVE
- **Item form:** Cream
- **Hair type:** All
- **Number of items:** 1
- **Unit count:** 1 count
- **Material feature:** Ammonia-free
- **Material Type Free:** Ammonia Free

## Images

![Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69 - Image 1](https://m.media-amazon.com/images/I/61WAvOV1CXL.jpg)

## Questions & Answers

**Q: Why is it so expensive half the price in boots**
A: The price is for 3 dyes so it only works out to £4.50 or thereabouts.  I know you made this comment a year ago but I'm answering for anyone else who doesn't read the description before leaving a comment!

**Q: Will this work for brown hair?**
A: You hair does not need to be blonde as stated in one answer. My hair is naturally medium brown and I've never had a problem. Obviously, the darker your natural colour, the more subtle to colour will appear. You get a fantastic mix if you have brown hair with a few pre-lightened highlights as well.

**Q: Please could someone tell me what colour this goes once its been washed after a while? thank you**
A: it just gets lighter red...I love this colour :) it will probably become orange after a while (wich happens to all red colours) but by then I will have recoloured it ;)

**Q: Bought to lighten medium brown hair before using schwarzkopf u67 blue mercury. has anyone tried a 2nd colour on top and get good results? thanks**
A: Second colour on top normally turns out nice, as long as you get an even colour from the blonde to start, a lot of the time you can end up with ginger/blondish patches

## Customer Reviews

### ⭐⭐⭐⭐⭐ perfect
*by Y***E on 2 January 2026*

great hair dye this is my 3rd order, great colour, great coverage and an even better price!

### ⭐⭐⭐⭐⭐ Solid Hair Dye
*by W***S on 18 December 2025*

Looks a really nice colour, and comes with everything you need. It takes a while to fade out, as most people would hope for, and feels very healthy in comparison to some others.

### ⭐⭐⭐⭐⭐ Fantastic colour
*by M***E on 3 January 2026*

Fantastic hair dye. I have used this for over three years now. The colour is fantastic, covers well and really only needs 20 minutes to work.

## Frequently Bought Together

- Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69
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**Shop now:** [https://www.desertcart.is/products/48568152-schwarzkopf-live-urban-metallics-vibrant-long-lasting-permanent-purple-hair](https://www.desertcart.is/products/48568152-schwarzkopf-live-urban-metallics-vibrant-long-lasting-permanent-purple-hair)

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-01-24*