---
product_id: 48081337
title: "Inside the Nudge Unit: How small changes can make a big difference"
brand: "david halpern"
price: "5711 kr"
currency: ISK
in_stock: true
reviews_count: 8
url: https://www.desertcart.is/products/48081337-inside-the-nudge-unit-how-small-changes-can-make-big
store_origin: IS
region: Iceland
---

# Inside the Nudge Unit: How small changes can make a big difference

**Brand:** david halpern
**Price:** 5711 kr
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Inside the Nudge Unit: How small changes can make a big difference by david halpern
- **How much does it cost?** 5711 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/48081337-inside-the-nudge-unit-how-small-changes-can-make-big)

## Best For

- david halpern enthusiasts

## Why This Product

- Trusted david halpern brand quality
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## Description

Inside the Nudge Unit: How small changes can make a big difference

## Images

![Inside the Nudge Unit: How small changes can make a big difference - Image 1](https://m.media-amazon.com/images/I/71FN3O0N4kL.jpg)
![Inside the Nudge Unit: How small changes can make a big difference - Image 2](https://m.media-amazon.com/images/I/81C1Ms2spAL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ An excellent and interesting read.
*by N***I on 3 February 2017*

The product arrived in time, and was packaged well.The book itself has helped me to understand, and has also given me an overview of behavioural economics. I found it a helpful guide of real life scenarios to complement an elective module as part of my degree programme. It's written brilliantly, and in my opinion is suitable for a wide range of readers interested in ways decisions are made by policy makers, and ways these decisions could be more efficient.

### ⭐⭐⭐⭐ Behavioural Science in Policy Making
*by K***M on 18 March 2019*

A useful introduction to the work of the BIT - Behavioural Insights Team that was nascent in the civil service under the Blair & Brown government. The Cameroons took on much of the work which is now taken for granted. The writing style is a little bit dry and the uneducated reader would find the subjects a bit dull. There are nods to the big names in the field, both popular authors (Thinking Fast & Slow) and obscure. For those already interested in Psychology there are few surprises. However, the book is reassuring for those who want to understand the validity of the role of behavioural psychology in modern life.

### ⭐⭐⭐⭐⭐ An excellent introduction to the guys who were among the first to understand the power of Behavioural Insights.
*by T***E on 27 November 2015*

Politics and Governance is often seen as an industry of big ideas and [almost] inhuman decision making, but the Behavioural Insights Team of the British Government specialise in the gentle reframes and paternal influences that don't make the front page news, but could seriously impact your annual utility bills or the effectiveness of our healthcare system for the better of us all. In part this book feels like a simple overview of the work the BIT has done since its inception in 2010, and perhaps it would have been nice to have a closer understanding of exactly how the team operates when handling a project [in a later book maybe?], but nevertheless it serves as a wonderful window into the complexities not only faced by policy makers, but the empathy, care and attention that goes into deploying them to the public. Behavioural Insights are beginning to be addressed and utilised by many types of businesses and this book serves as an excellent introduction to the guys who were among the first to understand their power and use them effectively.

## Frequently Bought Together

- Inside the Nudge Unit: How small changes can make a big difference
- Nudge: Improving Decisions About Health, Wealth and Happiness
- Misbehaving: The Making of Behavioural Economics

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-03-03*