



🌟 Elevate your lash game with ethical volume that speaks volumes!
Beauty Without Cruelty Full Volume Mascara Black delivers maximum lash length and volume with vegan fibres and a unique Double Depth brush. This smudge-proof, waterproof formula is fragrance, GMO, and gluten-free, crafted for sensitive eyes and ethical beauty lovers. Proudly cruelty-free and made in the UK, it’s the perfect mascara for professionals who want bold lashes without compromise.









| ASIN | B00B7V3XPU |
| ASIN | B00B7V3XPU |
| Best Sellers Rank | 98,520 in Beauty ( See Top 100 in Beauty ) 1,133 in Mascaras |
| Brand | Beauty Without Cruelty |
| Colour | Full Volume Black |
| Country of Origin | Great Britain |
| Country of origin | United Kingdom |
| Customer Reviews | 4.1 4.1 out of 5 stars (246) |
| Customer reviews | 4.1 4.1 out of 5 stars (246) |
| Date First Available | 7 Aug. 2012 |
| Format | Liquid |
| Is discontinued by manufacturer | No |
| Item dimensions L x W x H | 19 x 19 x 109 millimetres |
| Item model number | BE-2703 |
| Item model number | BE-2703 |
| Item weight | 7 g |
| Manufacturer | Ultra Glow Cosmetics Ltd |
| Manufacturer | Ultra Glow Cosmetics Ltd |
| Package Weight | 0.03 Kilograms |
| Package dimensions | 11.3 x 2.2 x 2.1 centimetres |
| Product Dimensions | 1.91 x 1.91 x 10.92 cm; 6.8 g |
| Product Dimensions | 1.91 x 1.91 x 10.92 cm; 6.8 g |
| Skin type | Combination |
| Special features | Waterproof, Smudge-Proof, Volume-Boosting, Multiplier Brush |
| Speciality | Gluten Free |
| Volume | 0.27 Fluid Ounces |
F**N
Unexpectedly excellent
I'm really surprised at how good this mascara is and wish I'd found it sooner as I'd have saved money and had a superior product to the other more expensive brands I've previously used over the many years I've been wearing make-up. . It goes on very smoothly with no clumps whatsoever ( a rarity in my experience no matter how I wiped the brush/wand of other brands), dries quickly gives great lash length and looks great. My eyes don't feel sensitive at all with this mascara (as with many other brands) and it is cruelty-free, which is mandatory as far as I'm concerned when buying products. Needless to say I highly recommend it.
A**.
Great stuff....just not at a funeral!
Bought as found myself in a house other than my own during lockdown and needed emergency makeup. Liked the ethos of the company and happy to support a local seller. Easy to apply....yet also easy to come off. Had a lip wobble in the car on the way to a funeral and turned up looking like a comical clown. Fortunately, that made car inhabitants laugh and it took the edge off the sadness. Swift clean up with a tissue and was good to go. Probably my own fault for trying to wear mascara when I knew I would cry. Not had chance to wear it on a happier occasion because I am not going anywhere at the moment, and I'm too lazy to put make up on for a day at home.
H**A
Brilliant length, amazing separation, lovely natural look
By far and away the best mascara I have ever used, either vegan not tested on animals or not. Gives amazing separation comma brilliant length and a really natural feathered look... with no clumping!! I bought it in brown and it really is lovely on. One coat is enough for me for daytime wear and it's easy to layer for a stronger look in the evening. In my opinion, this mascara is way better than most of the bigger brands and I'm so glad I took the plunge.
A**Y
Love the idea of this mascara...
I really love the fact this product is free from nasties / cruelty-free, as I’m currently making the swap, one product at a time, to clean beauty. However I was a little underwhelmed when using it unfortunately. PROS: - Completely smudge-free! Even more so than my chemical mascara - Didn’t irritate my eyes - Feels pretty good knowing you’re looking after your body a little better :) CONS - The brown pretty much shows as black, so you might as well just buy black - Despite being named ‘full volume mascara’, there was absolutely no change in the appearance of lashes, infact people couldn’t tell that I had mascara on one eye and nothing on the other. I think this mascara has a long way to go before it can rival its chemical counterparts. Having said this, everybody is different & perhaps those with light, fine eyelashes may have better results. I guess the only way to know is to try it!
M**E
Great value
This is a pretty good mascara for the price, and nice to know it's not tested on animals, nor does it contain animal products. The colour is a proper black and is great if you like the feline eye make up style as it is quite a good brush for lifting and seperating the lashes. Every mascara needs a comb after you've put it on and of course it's always an idea to wipe any mascara wand on a tissue every now and then to stop clumpy bits of mascara forming. The mascara is long lasting and I found it fine for my sensitive skin and eyes. It is easy to remove with an ordinary cleanser. So I would definitely buy this again. I wanted a natural looking, glossy mascara to replace my Dr Hauska Natural mascara but this one isn't so glossy or conditioning as a more expensive mascara, but for the price it's really good and a lot more glamorous than the Dr H mascara I used to use. This mascara can be built up with a second coat in the evenings and combed through again for a more dramatic look. I found it didn't smudge until really late in the evening and even then it wasn't as bad as more expensive brands for smudging.
J**T
Brilliant Genuine Cruelty Free Mascara
This is a great mascara - I have tried several cruelty-free products over the years (beware of brands that do not have a cut off date for testing) but none are as good as this in my experience. It is also much easier to remove than other brands, making it much gentler on the sensitive skin around the eyes when it comes to taking it off at night.
A**R
Lovely lashes
Definitely the best mascara I’ve used for application and fullness. Makes lovely long lashes and it’s always nice to know it’s been kind to the animal kingdom. I would only say don’t get the lashes wet or cry with this mascara on because it stings like crazy! Then you scrunch your eye up and as it’s not waterproof you end up doing a brilliant panda look! Still love it the look of the lashes once applied.
D**E
Not for my sensitive eyes
I loved everything about this mascara on first use, the brush, the mascara length, thickness and colour were exactly what I wanted until I accidentally got a tiny but in my eye, oh my! How it stung! It was agony! I have never had a reaction to mascara in this way. I ordered this as it was a vegan mascara, it would be my favourite mascara if it didn't hurt my eyes so bad, so unfortunately for me I can't use it, gutted.
A**N
I love this mascara! It goes on easy, doesn't flake and stays beautiful all day. It makes it even better knowing animals were not harmed or tested on. This compassionate mascara is made for someone with beauty and brains ;) I have purchased it several times over.
S**S
Es una máscara mala, con pegotes y si llevas lentillas mejor ni te la pongas. Escribí una reseña más detallada de lo malo que es este producto, el cual por cierto ya he solicitado la devolución, pero Amazon no ha querido publicarla.
M**M
Perfekt! Macht superschöne Wimpern, kein Verklumpen und Verlaufen, und kein Tier muss dafür leiden oder sterben! So sollte Kosmetika sein!
L**E
Article reçu rapidement , mais malheureusement je ne peux pas l'utilisé , il coule tellement à la pose , que ca me pique monstrueusement les yeux .... Dommage
F**R
This is a second time I've bought this mascara (first time from this seller). It is my absolute favorite so far. It's vegan, cruelty free, it's easy to apply, it lenghtens my eyelashes, it stays on and it's really easy to take off - I just wash it off with my face wash (I use only natural cosmetics that don't always cope the best with mascaras). I have it in dark brown and it suits me well.
Trustpilot
3 weeks ago
4 days ago