

✨ Unlock your flawless glow with every swipe!
W7 Prime Magic Face Primer is a lightweight, vegan, and cruelty-free makeup base designed to minimize pores and control shine. Developed by London professionals, it creates a smooth, even surface that enhances makeup longevity and suits all skin types, including sensitive skin.






| ASIN | B009H0OH08 |
| Benefits | Pore refining, smoothing, shine control |
| Best Sellers Rank | 1,314 in Beauty ( See Top 100 in Beauty ) 7 in Face Primers |
| Brand | W7 |
| Brand Name | W7 |
| Container Type | Bottle |
| Country Of Origin | China |
| Coverage | Face Primer, Pore Minimizing |
| Customer Reviews | 4.3 out of 5 stars 8,637 Reviews |
| Finish Type | Radiant |
| Global Trade Identification Number | 05060083169488 |
| Item Dimensions | 32 x 19 x 107 millimetres |
| Item Form | Cream |
| Item Volume | 1.01 Fluid Ounces |
| Item Weight | 0.04 Grams |
| Item form | Cream |
| Item volume | 1.01 Fluid Ounces |
| Manufacturer | Warpaint Cosmetics (2014) Ltd |
| Manufacturer Part Number | W7-169488 |
| Material Features | Cruelty Free, Vegan |
| Material Type Free | Animal-derived materials |
| Model Number | W7-169488 |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Package information | Bottle |
| Product benefits | Pore refining, smoothing, shine control |
| Skin Tone | All |
| Skin Type | Sensitive Skin,All |
| Skin type | Sensitive Skin,All |
| Specialty | firming |
| UPC | 639112887966 785217384449 639112888420 778714441111 787734455701 783327036968 784755029881 793379152318 |
| Unit Count | 30.0 gram |
J**E
Great brand, great product
I love W7 items. I hate to say it because I don't want them to get yoo popular and put the prices up! Ive been buying this primer for years and it is amazing. It may well be too much for some people and it does remind me of a silicone filler but honestly leaves the skin looking super smooth. I can chuck some good foundation over it and my skin looks flawless. I got a w7 advent calendar in December 25 and it was amazing - full of small samples of w7 products to try. They are now my go to for mascara too!
A**R
Great value for money.
Great product really works well with my sensitive skin.
V**A
Great product
It's a great product. I love it because it makes my skin feel good.
S**7
Affordable
If you’re looking for a budget primer this is worth a try . It’s a silky smooth finish . Can be used with or without makeup. You only need to apply small amount to get a soft , smooth feel. & finish . It does have a silicone texture which I do like the feel of not sure if it has any skincare benefits so keep that in mind . Makeup does lasts from morning to evening without any touch ups until I remove with cleanser . Not had any problems with skin since using , had no breakouts , sensitivity etc . It’s a good alternative from my very expensive brand which I’ve used , I now keep that for best . I give it 5 stars due to the price and its performance.
J**S
Great for the price
Normally buy the green one but it was out of stock. This isn't as blurring but a very good replacement for now, easy to apply, soft finish, sits well under light coverage foundation
C**G
Happy with purchase
Really good value. The primer is really good.
E**E
Good product
I can't complain about this product. I haven't used any expensive primers before but I can say that my makeup stays nice wearing this. I put it on in the morning and I don't use moisturiser in the mornings, I wash with soap or facewash in the evening and moisturise with pure hemp oil, then in the morning I exfoliate (I use St Ives) and put foundation straight on. Usually I can get an oily face in the day, not really oily but the makeup needs to be topped up a few times to avoid shine so I powder my nose during the day. Since using this I put this straight on after the morning exfoliation. It goes on nicely, I use a pea sized amount, just squeeze a good bit out, rub that into my hands and all over my face. It is clear, no tint and not a moisturiser consistency but a very matte paste. I then put makeup on as before and I must say I don't need to powder as often, it does seem to fix my makeup well so I would recommend this. It's such a good price! I would say to buy this if nothing else then as an emergency or backup primer if you want something more expensive normally, if not it's a brilliant find for someone like me who is cash-strapped of late. I am into makeup and use some expensive stuff and stick by my favourite products. This is definately on my permanent to buy list from now on, I might try a more expensive one after too but can see this winning over on another make anyway. I was going to give four stars as I say I haven't tried expensive ones before, but I give five as the result is really positive.
R**L
BARGAIN BUY!!
I received this product in 3 days (quicker than the estimated time of arrival). I previously purchased the photo finish primer by smashbox for £24 and once it had ran out I begrudged paying another £24 for the product. Then I started looking for an alternative and I stumbled across this W7 primer - and what a bargain!! I will definitely be purchasing this product from now on as it works wonders & only costs £3.99. I was a little bit skeptical purchasing the product even after reading the great reviews I thought I would get what I had paid for (a cheap, useless product). It arrived in a sealed bottle and as soon as I applied it to my face what a result! It comes out looking a bit like a clear glue (weird) however when you apply it to your face it has the most amazingly smooth and soft texture. I have been using this product for 2 days now and I have really noticed the difference in my foundation coverage/hold. I only have to apply a small pea size amount in the morning as I have quite clear skin and my foundation lasts throughout the day! It really makes my skin look flawless and the 30ml bottle will last a long time and at £3.99 I am happy to purchase this product over and over again. I must admit the smashbox primer I have used previously is a higher quality than this primer but it is brilliant but for the price you pay and it is very close to having the same effect. If you are bothered about cheap costs more than brand I would definitely recommend this product to anyone!
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