---
product_id: 47967376
title: "W7 Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup"
brand: "w7"
price: "2083 kr"
currency: ISK
in_stock: true
reviews_count: 13
category: "W7"
url: https://www.desertcart.is/products/47967376-w7-prime-magic-face-primer-clear-makeup-base-priming-formula
store_origin: IS
region: Iceland
---

# 100% vegan & cruelty-free Lightweight, shine-free finish Pore-minimizing formula W7 Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup

**Brand:** w7
**Price:** 2083 kr
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your flawless glow with the primer everyone’s talking about!

## Quick Answers

- **What is this?** W7 Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup by w7
- **How much does it cost?** 2083 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/47967376-w7-prime-magic-face-primer-clear-makeup-base-priming-formula)

## Best For

- w7 enthusiasts

## Why This Product

- Trusted w7 brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Flawless Skin, Every Time:** Blurs pores and imperfections for a smooth, camera-ready base.
- • **Effortless Application Ritual:** Just a pea-sized amount creates the perfect canvas—makeup glides on and stays flawless longer.
- • **Light as Air, Strong as Steel:** Ultra-lightweight primer that locks makeup in place all day without clogging pores.
- • **Sensitive Skin’s Best Friend:** Gentle formula designed by London pros, perfect for all skin types including sensitive.
- • **Vegan & Cruelty-Free Confidence:** Ethically crafted for the conscious beauty lover who demands quality without compromise.

## Overview

Prime Magic Face Primer by W7 is a professional-quality, vegan, and cruelty-free makeup base that minimizes pores and imperfections. Its lightweight, clear formula creates a smooth, shine-free surface that enhances makeup longevity and suits all skin types, including sensitive skin. Designed in London and loved worldwide, it’s the go-to primer for a flawless, natural finish.

## Description

This lightweight primer minimizes pores and blemishes, creating an even, shine-free base for long-lasting makeup. The gentle, vegan formula is ideal for sensitive skin.

Review: Great brand, great product - I love W7 items. I hate to say it because I don't want them to get yoo popular and put the prices up! Ive been buying this primer for years and it is amazing. It may well be too much for some people and it does remind me of a silicone filler but honestly leaves the skin looking super smooth. I can chuck some good foundation over it and my skin looks flawless. I got a w7 advent calendar in December 25 and it was amazing - full of small samples of w7 products to try. They are now my go to for mascara too!
Review: Great value for money. - Great product really works well with my sensitive skin.

## Features

- PORE MINIMIZING - Our blurring primer glides over skin, minimizing pores, blemishes and imperfections. Creating an even-looking smooth skin surface for makeup
- MAKEUP PRIMER - A clear, light formula that easily blends for a naturally beautiful, shine-free complexion. Making makeup easy to apply, stay in place and look great for longer, reducing fine lines
- HOW & WHEN TO USE - Apply after moisturiser, before your foundation or base. Use a pea sized amount, gently working into your skin with your fingertips until it covers your face evenly. Then buff your foundation on top
- PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professionals. All our products are safe on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics
- CRUELTY FREE - W7 products are 100% cruelty free. None of our products are tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B009H0OH08 |
| ASIN  | B009H0OH08 |
| Best Sellers Rank | 1,691 in Beauty ( See Top 100 in Beauty ) 8 in Face Primers |
| Brand | W7 |
| Colour | Clear |
| Country of origin  | China |
| Customer Reviews | 4.3 4.3 out of 5 stars (8,630) |
| Customer reviews | 4.3 4.3 out of 5 stars (8,630) |
| Date First Available | 28 Feb. 2010 |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 32 x 19 x 107 millimetres |
| Item model number | W7-169488 |
| Item model number  | W7-169488 |
| Item weight | 0.04 Grams |
| Manufacturer | Warpaint Cosmetics (2014) Ltd |
| Manufacturer  | Warpaint Cosmetics (2014) Ltd |
| Package Weight | 0.03 Kilograms |
| Package dimensions | 11 x 3.8 x 2.5 centimetres |
| Product Dimensions | 3.18 x 1.91 x 10.67 cm; 0.04 g |
| Product Dimensions  | 3.18 x 1.91 x 10.67 cm; 0.04 g |
| Skin type | Sensitive Skin,All |
| Special features | cooling |
| Speciality | firming |
| Target audience | women |
| Volume | 1.01 Fluid Ounces |

## Product Details

- **Brand:** W7
- **Item form:** Cream
- **Item volume:** 1.01 Fluid Ounces
- **Material Type Free:** Animal-derived materials
- **Material feature:** Cruelty Free, Vegan
- **Package information:** Bottle
- **Package type:** Bottle
- **Product benefits:** Pore refining, smoothing, shine control
- **Skin type:** Sensitive Skin,All
- **Speciality:** firming

## Images

![W7 Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup - Image 1](https://m.media-amazon.com/images/I/517iLSAfYxL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Is this product suitable for dark skin?**
A: yes..i am as dark as they come and this is my second purchase..leaves no white residue and keeps my makeup on for hours..my skin is very oily but this is the only primer that works for me..will highly recommend

**Q: can you use a mineral powder over it?**
A: Not sure about mineral,  but I've used rimmel matt face powder Over it.  It is really good primer Ive been buying it for years. Not so keen on the other colours in the range but deffo the clear is brill.

**Q: does it work on oily skin?**
A: In my experience yes. I notice a massive difference when I don't put the cream on. Make up lasts longer and less shine. Sorry for late reply

**Q: Can this be used for people with dry skin**
A: I have dry skin patches and this primer is fine, makes your skin very soft and smooth

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great brand, great product
*by J***E on 28 February 2026*

I love W7 items. I hate to say it because I don't want them to get yoo popular and put the prices up! Ive been buying this primer for years and it is amazing. It may well be too much for some people and it does remind me of a silicone filler but honestly leaves the skin looking super smooth. I can chuck some good foundation over it and my skin looks flawless. I got a w7 advent calendar in December 25 and it was amazing - full of small samples of w7 products to try. They are now my go to for mascara too!

### ⭐⭐⭐⭐⭐ Great value for money.
*by A***R on 5 March 2026*

Great product really works well with my sensitive skin.

### ⭐⭐⭐⭐ Great product
*by V***A on 21 November 2025*

It's a great product. I love it because it makes my skin feel good.

## Frequently Bought Together

- W7 Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup
- essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
- wet n wild MegaSlicks Lip Gloss, Ultra-Glossy, Vitamin-E Enriched, Ultra-Gloss High Shine Moisturizing, Cruelty-Free & Vegan - Rasp-berry Voice

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-03-20*