






✨ Root touch-up that works as hard as you do
COLOR WOW Root Cover Up is a salon-grade, temporary powder that instantly conceals greys, regrowth, and thinning areas with reflective mineral pigments. It stays put through water, sweat, and humidity but washes out easily with shampoo. Designed for precise, mess-free application, it delivers a natural, multi-dimensional finish without wax or residue—perfect for busy professionals maintaining flawless hair between color appointments.







| ASIN | B00FYSZDQ4 |
| Benefits | Covers roots, grays, and thinning spots instantly with a natural-looking, reflective mineral powder that blends and stays in place. |
| Best Sellers Rank | 527 in Beauty ( See Top 100 in Beauty ) 2 in Hair Mascaras |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Colour | Medium Brown |
| Container Type | Box |
| Country Of Origin | China |
| Customer Reviews | 4.0 out of 5 stars 20,633 Reviews |
| Full Cure Time | 7 Days |
| Global Trade Identification Number | 05060150185434 |
| Hair Color Permanence | Temporary |
| Hair Type | coloured |
| Hair type | coloured |
| Item Form | Powder |
| Item Weight | 0.01 Pounds |
| Item form | Powder |
| Manufacturer | COLOR WOW |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | Covers roots, grays, and thinning spots instantly with a natural-looking, reflective mineral powder that blends and stays in place. Product benefits Covers roots, grays, and thinning spots instantly with a natural-looking, reflective mineral powder that blends and stays in place. See more |
| Unit Count | 2.1 Grams |
G**S
Why have I only just discovered this!
I’ve been colouring my roots in between full colour application for years now (over 15) and I've been using a colour pen, the same make as the colouring I buy. I saw this advertised by someone on social media, someone I trusted and who showed just how good it was and thought I would give it a go. Wow (as the name suggests!), it's amazing!! Literally, you only need a little bit and it's so easy to apply with the brush applicator that comes with it. No mess, no water involved, easy, quick and effective - stays in until the next wash. You apply it to the grey hairline, where needed and does a very good job of disguising greys and regrowth without looking heavy or chalky, and once applied it stays put throughout the day. I also appreciate that it doesn’t leave residue on pillows or transfer easily onto hands. It’s especially useful for quick touch-ups before meetings or going out, and I’ve found it effective for filling in sparse areas around the temples as well as covering roots. The finish looks matte and natural rather than overly pigmented or shiny. Overall, this feels like a high-quality, professional product that delivers on its claims and is ideal for maintaining colour between appointments.
J**W
Amazing - saviour product
My new best friend!!! Love it!!! Much better than spray! Doesn’t make your hair stiff, easy to apply, comes with a very hand mirror too.
P**.
It gives you the illusion of thinker hair
Bought one for my mom and one for myself. It’s not a bad coverage. I would say this root cover-up cover up for small section of grey coverage. It does not budge like some of other brands. I have dark brown hair colour and this colour match quite well. I say this product perfect to use in between salon and colour starting to fade. Follow instruction carefully by pressing down firmly into roots and not sweeping motion. My only criticism this product is a little pricey but will last. I only use it for special occasion. It’s not messy however I have not tried under a humid environment yet. Highly recommended if you looking for a quick fix temporarily solution to cover the odd grey.
E**N
Falsely advertised- does not cover greys
Please do not waste your money and purchase this item. I have dark brown hair and have greys. I bought this solely to cover my greys until my next hair appointment. It does not work. All it does is make your scalp dark brown. A very expensive item that is falsely advertised. Also, I tried to return this item and it’s not eligible for a return.
J**E
A natural looking game changer for root touch up and thinning hair
This is by far the best root touch up product out there. I've been using this for over a year now and wouldn't use anything else or be without it.. You can put the product exactly where it is needed, unlike other root touch ups this does not dull hair or leave sticky residue.. It looks completely natural, blends great on roots and around face...without landing on face like the spray variety (no more unwanted dots on face or on whatever is behind you!).. Great if hair thinning too as it colours the scalp and makes hair look thicker.. And it lasts forever so works out cheaper.. Much better for the environment too! I recommend this to all my friends who require root touch up! 😁
A**R
Root cover up
Good colour but I felt it didn't last after applying
M**N
Worth it
May be pricey but works really well Easy to apply Does not leave hair sticky Lasts in between washes You use very little so I forsee it lasting a while
J**C
Looks great snd covers grey hair well
Used to use the spray on root cover, this is much better. Can apply it easily to the root growth areas, it blends in without being too powdery on the hair and doesn’t feel dry. I also used it on my eyebrows. Great one between hair appointments.
Trustpilot
2 days ago
2 weeks ago