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✨ Elevate Your Smile Game — Because First Impressions Matter!
Colgate Max White Luminous Toothpaste features a clinically proven formula that removes up to 100% of surface stains using its SmartFoam System, delivering a deep clean all around your teeth. With 1450 ppm fluoride, it not only whitens but also strengthens enamel and supports gum health. This 75ml vegan, alcohol-free paste is designed for adults seeking a radiant, healthy smile with every brush.




| ASIN | B00KQHE9B8 |
| Active Ingredients | Aqua, Sorbitol, Hydrated Silica, PEG-12, Tetrapotassium Pyrophosphate, Sodium Lauryl Sulfate, Aroma, Potassium Hydroxide, Cellulose Gum, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Xanthan Gum, CI 74160. Contains: Sodium Fluoride Total Fluoride content: 1450 ppm |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Plaque removal, teeth whitening and fresh breath |
| Best Sellers Rank | 136 in Health & Personal Care ( See Top 100 in Health & Personal Care ) 8 in Toothpastes |
| Brand | Colgate |
| Brand Name | Colgate |
| Capacity | 75 ml |
| Customer Reviews | 4.5 out of 5 stars 17,661 Reviews |
| Flavour | Mint |
| Global Trade Identification Number | 08714789859415 |
| Item Dimensions | 46 x 170 x 38 millimetres |
| Item Form | Paste |
| Item Nype Name | TOOTHPASTE |
| Item Part Number | 3823242 |
| Item Weight | 0.02 Kilograms |
| Item form | Paste |
| Manufacturer | COW13 |
| Manufacturer Contact Information | Guildford Business Park Guildford GU2 8XG |
| Manufacturer Part Number | PL03714A |
| Material Features | Vegan |
| Material Type Free | Alcohol Free |
| Material feature | Vegan |
| Model Number | 61021704 |
| Number of Items | 1 |
| Package Quantity | 1 |
| Package Type Name | Box |
| Packaging Feature | Wrap |
| Recommended Uses For Product | Teeth Whitening |
| Target Audience | Adults |
| Unit Count | 1 count |
T**⚡
✨ Brighten Your Smile with the Power of Charcoal! ✨
PROS: Dual-Action Cleaning: Uses both activated charcoal and mineral micro-particles for a serious surface-level scrub. Clinically Proven: Specifically formulated to tackle up to 100% of surface stains within just two weeks of regular use. Enamel Safe: Despite the "scrubby" nature of the particles, it’s designed for daily use and contains essential fluoride. Freshness Factor: Leaves the mouth feeling incredibly clean with a crisp, minty kick that lasts. Sleek Aesthetic: Let’s be honest—the black-and-white paste looks pretty cool on a toothbrush! CONS: Surface Focus: Like most whitening pastes, this targets surface stains (coffee, tea, wine) rather than deep, intrinsic discolouration. Mess Factor: Charcoal toothpastes can sometimes leave dark splatters in the sink if you aren't a careful rinser! Age Restriction: Not suitable for the little ones (children under 7). The Deep Dive: Why Your Pearly Whites Will Thank You! If you are looking to level up your morning routine, the Colgate Max White Charcoal Toothpaste is a total game-changer for the bathroom cabinet! This isn't just your standard minty paste; it’s a high-tech approach to a brighter smile that feels as good as it looks. The magic really happens in the texture. The combination of activated charcoal and mineral micro-particles creates a satisfying, gentle polishing sensation. It feels like a mini-spa treatment for your teeth every time you brush. Unlike some charcoal products that can feel gritty or "earthy," this formula maintains a smooth, premium consistency that foams up beautifully to reach every nook and cranny. One of the standout features is the 99% naturally derived formula. It manages to be tough on those stubborn coffee and tea stains while staying gentle enough for daily enamel protection. With 1450 ppm of fluoride packed in, it doesn't just "beautify"—it actually works to keep your teeth strong and cavity-free. The 75ml tube is the perfect size for the countertop or a travel bag, and a little goes a long way. After a few days of use, the "squeaky clean" feeling is undeniable. It’s a fantastic, affordable way to maintain a radiant smile without the need for expensive or harsh chemical treatments. If you want a toothpaste that works as hard as you do to stay fresh and bright, this charcoal powerhouse is a top-tier choice!
L**Y
Good price
Great item
J**R
Toothpaste
Good price for a good product
M**N
works impressively although takes a while to see results
very happy with this charcoal toothpaste - didn't think i would be as i always thought these things are fads - but it works surprisingly well - you do have to use it for a couple of weeks to start seeing results - nice to see more natural ingredients these days didn't seem too abrasive either - good value for money compared to similar premium alternatives will definitely re order
M**.
Good method to clean teeth
Don’t know if teeth whiter but mouth feels clean and fresh good taste, eat to apply and use.
J**G
More Blue Splatters Than Whiter Teeth
I was curious to see if the purple formula would make a noticeable difference, and while it's an interesting idea, I wasn't particularly impressed with the results. The toothpaste leaves my mouth feeling clean and fresh, but after using it consistently, I didn't notice a significant improvement in the whiteness of my teeth. The biggest thing I did notice was the blue splatters all over the sink and mirror if you're not careful! It looks like a Smurf has been brushing their teeth before you. It's not a bad toothpaste, but I was expecting more from the whitening claims. If you're after a dramatic difference, you may be disappointed. Just keep a cloth handy for the bathroom afterwards!
K**T
Genuinely helped my teeth
Can't brush every so often because of lack of energy/motivation from mental health and this really helped
S**L
Definitely whitening
Good value and definitely whitening with a great taste
V**O
TOP !!
Ottimo dentifricio sbiancante, con un effetto visibile già dopo pochi utilizzi. La sensazione in bocca è fresca e pulita a lungo e il sapore è piacevole senza risultare troppo aggressivo. Ho notato i denti più luminosi e un miglioramento generale del colore, senza sensibilità o fastidi allo smalto. Il formato multiplo è comodo e conveniente. Nel complesso un prodotto efficace e di qualità che ricomprerei senza problemi.
P**O
Bonsoir résultats
Impeccable bons résultats
F**E
Sehr gutes Zahnaufhellungs-Zahnpasta
Ich bin mit dieser Zahnpasta sehr zufrieden. Sie sorgt für ein frisches Mundgefühl und meine Zähne wirken sauberer und heller. Der Geschmack ist angenehm und die Anwendung ist einfach. Ich kann das Produkt weiterempfehlen.
C**E
Calidad precio perfecto
Perfecto producto calidad precio perfecto
Q**Y
ok
ok
Trustpilot
3 weeks ago
3 weeks ago