Marketing: An Introduction (12th Edition)

This book covers pretty much everything that a Principles of Marketing class will teach you. Great chapters help students connect the conceptual and theoretical with practical real-life examples featuring recognizable businesses. The Kotler book is a must-read and an essential reference book for marketing and business majors. Recommended.

I enjoyed studying from this book, and I could tell my professor did too. There are many examples that are provided to give an idea of how the concepts are applied outside of the classroom. The study questions help better understand the concepts and how you may apply them in a given situation.

Book was in decent shape. Excellent price, so I can’t complain. It has highlighting in it, but in the best spots really.

paperback, the cover is a bit messed up but besides that the pages are pretty good. I have yet to find any writing in the book. Pretty well in tact for a paperback.

The Item arrived quickly and as it was described!! THANK YOU SO MUCH!!

It okay, but came in as an international version. Which is not what it said it was.But was exactly the same on the inside, condition was good.

Excellent customer service. The book is great. I have no problems recommending service to a friend. Thank for your follow up survey. But you almost required to many words to complete take one or two sentences maybe more people will participate

I am currently enrolled in a Marketing class in college, this book contains a lot of valuable information. I recommend purchasing the book because it will definitely give you a viable understanding of marketing.