Plex Rebuilder Permanent Hair Color Cream - 12.01 Iced Platinum Professional Hair Dye Kit for a Natural Gloss & Glaze - Paraffin, Paraben, and Alcohol Free

I used Iced Platinum. The box showed it could make reddish hair turn white with silver highlights. My roots were just lightened, but they were reddish because my original color was dark blonde from another plex lightener that had the blonde tones too yellow. So I tried this, hoping to make it more white. I put it on my roots first. After an hour, there was no color change. They were slightly more grey-toned but still red, with no lightening. It toned the rest silver, not white. It makes a good silver toner, but it does not lighten. Back to bleaching first. I wanted to use regular dye, thinking it would be less damaging, but my bleach peroxide is better than dying it several times, trying to get the color I wanted. I use this peroxide called Yuthika Professional 40 Vol Hair Dye Developer,with a blue bleach powder, and it turned my hair white its works great. Just didn't want to keep using the bleach, but it made my hair soft, so I will go back to that. The plex conditioner was nice in this box dye, but sadly, the color did not show; very misleading. It was pretty gentle on my scalp, but still no good for dye.

This color is excellent works 100% ,I am a ex hairdresser, I had a great following so I know great product.This definitely top.with post closing cuticle conditioner.Also a mask a week later, your hair even tight after coloring it doesn't even have a bit of dryness. It's feels silly. My suggestion to all this is the one to purchase!

Works really really good. Will definitely be buying again.

I bought this hair color because it was recommended by Amazon when I went to order my usual clairol blonde it up. I keep my hair platinum or platinum adjacent all of the time. My natural color, and thus my regrowth is medium to dark blonde with some gray, so platinum is not hard to achieve. I expected that this formula would lift my root areas and refine my pale ends. It certainly blended the color, giving me a beige blonde with champagne roots. It is not platinum nor is it iced. The color is pretty, but it is not as advertised. The formula comes out much darker than expected and took my very light blonde bob to a politician’s wife/businesswoman beige. It’s too grumpy for my taste.

I bought this product in hopes to fix my brassy roots of my blonde highlights hair. Well. It did not take out the brass like I was expecting. But I still give it 4 stars cause I did like the quality of the hair after I was done. If I was using it for another color/time, I’d probably love this product. Hair felt full, healthy, silky. And it helped lift my virgin brown color at the roots and made my hair lighter overall.