---
product_id: 465959989
title: "It's Pure Organics Organic Hair Dye - Herbal Hair Colour Indigo Black by"
brand: "it's pure"
price: "8934 kr"
currency: ISK
in_stock: false
reviews_count: 5
category: "It's Pure"
url: https://www.desertcart.is/products/465959989-its-pure-organics-organic-hair-dye-herbal-hair-colour-indigo
store_origin: IS
region: Iceland
---

# 100% vegan & cruelty-free formula Certified Organic by Soil Association 3-hour full cure time for rich color It's Pure Organics Organic Hair Dye - Herbal Hair Colour Indigo Black by

**Brand:** it's pure
**Price:** 8934 kr
**Availability:** ❌ Out of Stock

## Summary

> 🌿 Elevate your hair game with nature’s most vibrant, healthy black!

## Quick Answers

- **What is this?** It's Pure Organics Organic Hair Dye - Herbal Hair Colour Indigo Black by by it's pure
- **How much does it cost?** 8934 kr with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/465959989-its-pure-organics-organic-hair-dye-herbal-hair-colour-indigo)

## Best For

- it's pure enthusiasts

## Why This Product

- Trusted it's pure brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourish & Protect:** Henna-based formula that restores dry, damaged hair while coloring—ditch harsh chemicals for good.
- • **Pure Organic Power:** Harness the first Soil Association certified herbal hair dye for a truly natural shine and volume boost.
- • **Sustainable & Ethical:** Fair trade herbs from organic farms in India, processed with advanced tech for purity and potency.
- • **Tailored Indigo Black:** Unique, personalized hair color that deepens over time—your signature shade, no two results alike.
- • **Sensitive Skin Friendly:** Perfect for all hair and skin types, especially those allergic to conventional dyes with PPD or ammonia.

## Overview

It's Pure Organics Organic Hair Dye in Indigo Black is a pioneering certified organic, henna-based powder dye that delivers a unique, semi-permanent color while enhancing hair health. Vegan, cruelty-free, and free from harsh chemicals like PPD and ammonia, it’s ideal for sensitive skin and all hair types. With a 3-hour cure time, this natural formula nourishes and restores hair volume and shine, using ethically sourced herbs from fair trade organic farms. Experience a personalized, vibrant black that deepens over time without damage or irritation.

## Description

Its Pure Organic Hair Dye in Indigo Black We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volumeIs your hair dye permanent? The longevity of the hair colours depend upon which shade you use and how porous your hair is. In terms of shades, the red shades are virtually permanent. The brown or black shades tend to last on average about 3 to 4 weeks on the roots, but they can become permanent on porous areas of your hair like the longer lengths of your hair.How do you use your henna hair dye? You can apply the paste with an applicator or tinting brush, but we recommend using just your gloved fingers to apply the paste. The true colour takes a few hours or even a day to develop. When you first rinse out the colour, it will often not be the full depth of colour, but it will gradually darken to its true colour, as the colour oxidises on your hair. It’s a bit like a cut apple - at first the apple is white and then as it oxidises in the air, it goes brown.

Review: Absolutely Brilliant! :) - Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands
Review: C'est fabuleux. - J'ai utilisé ce produit pour teindre les cheveux. Il les a couvert bien. J'aime que les ingrédients sont naturels.

## Features

- ORGANIC & NATURAL HAIR DYE: We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volume. Our products are all vegan; no animal products are used, and we are cruelty free, meaning there is no animal testing on any of our products.
- INDIGO BLACK HAIR DYE: It’s Pure indigo black dye is entirely natural and works with your existing hair colour, so the exact result can vary. The colour will be unique to you. To make sure you're happy with the colour, strand testing is crucial.
- PACKED WITH NATURAL INGREDIENTS: We blend the dyes in the UK using herbs grown on fair trade and organic certified farms in India. The herbs are processed into powders using advanced technologies to deliver incredibly pure, high quality extracts, free from contaminants
- CREATE BEAUTIFUL & UNIQUE HAIR COLOUR WITH NO DAMAGE: Our organic hair colour doesn't damage your hair, instead It's Pure henna hair dye boosts volume and shine. It actually helps restore dry or damaged hair - beat that chemical dye!
- SUITABLE FOR ALL SKIN & HAIR TYPES: It's Pure Organic can be used by anyone, and is particularly suitable for those with sensitive skin or who are allergic to regular hair dye / PPD / Ammonia. As an added bonus, it's also wheat free
- FOR BEST RESULTS: If you regularly use silicone based shampoos and conditioners, these will bond to your hair shaft, and could prevent henna taking as well. Make sure to clarify beforehand with a clarifying shampoo to remove these, to get the best result.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00R7T1J8Y |
| Best Sellers Rank | #87,180 in Beauty ( See Top 100 in Beauty ) #1,402 in Permanent Hair Color |
| Brand | It's Pure |
| Brand Name | It's Pure |
| Color | Black |
| Colour | Black |
| Container Type | Bottle |
| Customer Reviews | 3.9 out of 5 stars 1,233 Reviews |
| Full Cure Time | 3 Hours |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Paste |
| Item form | Paste |
| Manufacturer | It's Pure Organics |
| Material Features | Gluten Free, Natural, Organic |
| Material Type Free | Gluten Free |
| Number of Items | 1 |
| Package information | Bottle |
| Product Benefits | Organic & Easy to Apply |
| Product benefits | Organic & Easy to Apply |
| Unit Count | 100 Grams |

## Product Details

- **Brand:** It's Pure
- **Colour:** Black
- **Item form:** Paste
- **Package information:** Bottle
- **Product benefits:** Organic & Easy to Apply

## Images

![It's Pure Organics Organic Hair Dye - Herbal Hair Colour Indigo Black by - Image 1](https://m.media-amazon.com/images/I/51vTd-GOyLL.jpg)
![It's Pure Organics Organic Hair Dye - Herbal Hair Colour Indigo Black by - Image 2](https://m.media-amazon.com/images/I/61bx08sxrsL.jpg)
![It's Pure Organics Organic Hair Dye - Herbal Hair Colour Indigo Black by - Image 3](https://m.media-amazon.com/images/I/61rnKg8HF-L.jpg)
![It's Pure Organics Organic Hair Dye - Herbal Hair Colour Indigo Black by - Image 4](https://m.media-amazon.com/images/I/71aRFGWRQkL.jpg)
![It's Pure Organics Organic Hair Dye - Herbal Hair Colour Indigo Black by - Image 5](https://m.media-amazon.com/images/I/71pgLf+ovPL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Absolutely Brilliant! :)
*by D***S on 25 November 2023*

Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands

### ⭐⭐⭐⭐⭐ C'est fabuleux.
*by R***L on 10 January 2023*

J'ai utilisé ce produit pour teindre les cheveux. Il les a couvert bien. J'aime que les ingrédients sont naturels.

### ⭐⭐⭐⭐⭐ Great product that works well...
*by R***E on 1 December 2025*

This works on my beard and covers the grey nicely, thank God is all I can say after long suffering irritation and pain using JFM. This product is easy to use and I've had no issues with poor colouring. My only fault is stubborn white hairs persist but there are very few of these and perfectly acceptable; and you need to keep the dye in for at least an hour I think before washing it out in order to get the results you want (as I'm trying to cover grey I kept the dye in for 2 and a half hours). My beard is as black now as it once was many years ago 👍🏽.

## Frequently Bought Together

- Organic Hair Dye - Herbal Hair Colour Indigo Black by It39;s Pure Organics
- Organic Amla Powder - 1.10 lbs (17.64 oz) | Amalaki, USDA Organics, Non-GMO, Kosher, Halal - 100% Raw and Natural, by SHOPOSR

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.is/products/465959989-its-pure-organics-organic-hair-dye-herbal-hair-colour-indigo](https://www.desertcart.is/products/465959989-its-pure-organics-organic-hair-dye-herbal-hair-colour-indigo)

---

*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-02-06*