Wilton Neon Gel Food Color Set, magenta, orange, teal and purple

Very vivid colors. Great product!! High quality.

Beautiful vibrant colours, easy to use

The second picture shows one unbaked and one baked. The colors got slightly paler after baking but not as much as I expected. I made a double batch of sugar cookies, split the dough into four and used 6 drops of color per section. I wanted the cookies paler because Easter (and actually wish I'd done even paler than this). The gel is less gellike and more of a thick liquid. It was easy to count out the drops. They had no flavor impact on my cookies. I'm totally happy with these.

The Wilton Neon Food Coloring Gel is perfect for adding bold, eye-catching color to cakes, cookies, and frostings. The colors come out exactly as shown — bright, vibrant, and true — without needing to use a ton of product. The gel consistency mixes in smoothly without thinning out icing, and it’s easy to control the shade you want. A little goes a long way, so these small containers will last a while. If you want fun, neon shades that really make your baked goods stand out, this set is a winner.

Colors are bright and it makes it perfect for Birthday cake decorations. Easy to use.