e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

This primer is amazing. It leaves the skin smooth with a slightly tacky feel, helping makeup stay in place for hours. It doesn’t feel heavy and works great with different foundations. Perfect for a smooth, long-lasting finish. Highly recommende

This is my favorite primer, and I've tried many! As someone with older skin, this primer helps keep my makeup in place and my skin looking its best all day long. It's so easy to apply, takes just a small amount so one tube lasts a long time, and the price is great. It's one of my staples and I added it to my subscriptions so I never run out. It always shows up just in time.

Have been using for a few weeks. Easy to apply and does an amazing job as a primer and keeping my makeup on for long periods of time. Well worth it especially for the cost.

This is my favorite primer! E.L.F. carries a few different types of primer and this one is made more for of a natural look. Perfect for just some concealer and blush and the primer provides the perfect glow and keeps makeup put!

I really like this primer! It goes on smooth, feels hydrating, and definitely helps my makeup stay in place throughout the day. The texture is a little sticky at first, but once it settles, my foundation grips really well and looks flawless. The only reason I didn’t give it 5 stars is because I wish the bottle was a bit bigger for the price. But overall, it’s a solid product and I would buy it again!

I bought this primarily because I had read reviews that it might work as a lip primer. I have VERY dry lips, so i needed something to help keep lipstick looking fresh. I first used chap stick, waiting a few minutes and blotted off excess. Used this primer sparingly. Then lip pencil and lipstick. Stayed on pretty well for about 4 hrs. Not bad! The primer is a gel and pretty sticky, so if you are looking for a more spackle type base, this is not it

If you want your makeup to stick without dragging with your brush get this. I can’t do makeup without it hands down best primer I ever used. Doesn’t feel heavy oily or pasty more cool and you can feel it activating on your skin when you fan it dry lol.

It's such a game-changer. The gel formula is so smooth and hydrating, and it really does give your makeup something to cling to, which makes it last all day. Plus, the size is perfect for travel—sometimes the full-sized ones are just too big to carry around, but this one’s easy to toss in your bag without it taking up space. And the fact that you only need a little bit? Even better, because it makes it more cost-effective in the long run.