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💄 Lock your look, love your skin — the primer pros swear by!
The e.l.f. Power Grip Primer is a gel-based, hydrating face primer enriched with Hyaluronic Acid that smooths skin and ensures long-lasting makeup hold. Suitable for all skin types and tones, it delivers a translucent, dewy finish without clogging pores. Vegan, cruelty-free, and top-ranked in foundation primers, it’s the go-to base for a flawless, all-day makeup look.




































| ASIN | B09XMYFTB7 |
| Best Sellers Rank | #202 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Foundation Primers |
| Brand | e.l.f. |
| Brand Name | e.l.f. |
| Container Type | Bottle |
| Country as Labeled | United States |
| Country/Region Of Origin | United States |
| Coverage | Translucent |
| Customer Reviews | 4.6 out of 5 stars 41,448 Reviews |
| Finish Types | Dewy |
| Global Trade Identification Number | 00609332828469 |
| Item Dimensions | 5.91 x 3.94 x 1.97 inches |
| Item Form | Gel |
| Item Volume | 0.81 Fluid Ounces |
| Item Weight | 24 Grams |
| Manufacturer | e.l.f. Cosmetics |
| Manufacturer Part Number | FD-MS-221205-269 |
| Material Type Free | Cruelty-free |
| Model Number | 82846 |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Hydrating |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Vegan |
| UPC | 609332828469 |
K**E
Best Primer!!!!
I use e.l.f. Power Grip Primer all the time now and honestly like it better than some of the expensive primers I’ve bought from high-end brands. It makes my makeup stay on so much longer and gives my skin a smooth, hydrated look without feeling heavy. The texture is slightly sticky at first, but that’s what helps grip the makeup so well. My foundation goes on evenly and still looks good hours later. For the price, this is such a great product and definitely one of my everyday makeup staples.
T**.
Great primer
This is a great primer for a good price. Its easy to apply, dries quickly and leaves a tacky canvas that adheres to your makeup once applied and keeps it fresh all day. Its the only primer I use. Great buy.
L**Z
The best ally for long-lasting makeup
It leaves the skin soft and hydrated, and makes makeup last for a very long time. Its gel texture absorbs quickly and leaves no sticky residue.
J**N
e.l.f. Power Grip Primer — good grip, but very tacky feel
I tried the e.l.f. Power Grip Primer and overall it does what it says in terms of helping makeup stick and last longer. It has a gel texture that goes on smoothly and then becomes very tacky on the skin, which really does help foundation hold in place throughout the day. Makeup definitely applies more evenly over it, and I noticed less separation around areas like the nose and cheeks after a few hours. It also works well with both light and medium coverage bases. That said, the texture is very sticky, which might not be for everyone. You can definitely feel it sitting on the skin before you apply foundation, and it stays slightly tacky even after blending makeup on top. It also isn’t the best for blurring pores or giving a smooth, filtered finish — it’s more about grip and longevity than skin-perfecting. Overall, it’s a solid budget primer if your main goal is making makeup last longer, but the texture takes some getting used to.
D**N
A great primer
It’s not the best primer that I’ve used, but it is the most effective one and cheapest one. Also, it dries nicely. It’s not too sticky.
A**N
Amazing Grip
I recently tried the e.l.f. Power Grip Primer, and I’m honestly impressed. The texture is lightweight and slightly tacky, which helps my makeup grip onto my skin and stay in place all day. It gives a smooth, hydrated base without feeling heavy or greasy. I noticed that my foundation applied more evenly and lasted much longer, especially around my T-zone where I usually get oily. It also didn’t clog my pores or cause breakouts, which is a big plus for me. For the price, the quality is amazing — it performs just as well as higher-end primers. I would definitely repurchase and recommend it to anyone looking for a long-lasting, smooth makeup base.
L**Y
Works great
Best primer, and affordable
S**Y
Locks Makeup In Place All Day
I've tried a lot of primers over the years and this is one of the few that feels like it's actually doing something. The gel texture goes on smoothly and gives the skin a slightly tacky feel that really helps foundation and concealer adhere better without feeling heavy or uncomfortable. I noticed my makeup looked more even throughout the day and didn't break apart as quickly around my nose and chin, which are usually the first areas where I see wear. What I like most is that it adds hydration without making my skin feel greasy, so my makeup ends up looking more natural instead of dry or cakey after several hours. The mini size is also a great option because it gives you enough product to really test it before committing to the full size, and since only a small amount is needed for each application it lasts longer than you might expect. While it won't completely replace good skincare or guarantee perfect makeup all day, it definitely improves the overall look, wear time, and smoothness of my makeup enough that I can see why it has become such a popular product.
M**.
I love it
Too small for the price but great product! Thank you
A**E
Good
Good
K**R
the best way is by using a small number and using the right amount to
the best way is by using a small number and using the right amount to create the right size and the correct amount to create your desired
N**Y
Hidratante y duradero
Lo compre después de ver varias reseñas y compré esta versión pequeña para probarlo, lo utilizo con la base de maquillaje de Maybelline la Fit Me Matte y me a encantado la cobertura que obtengo con la base después del primer, además de que siento que dura mucha más, la consistencia no es pesada y se absorbe muy bien y no necesito una gran cantidad de producto, sin duda lo volvería a comprar.
A**O
Buon prodotto per make-up duraturo
Molto buono, consigliato per chi ha la pelle grassa
Trustpilot
5 days ago
3 weeks ago