--- product_id: 41863845 title: "L'Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 12)" brand: "l'oreal paris" price: "38948 kr" currency: ISK in_stock: true category: "L'oreal Paris" url: https://www.desertcart.is/products/41863845-loreal-superior-preference-permanent-hair-color-5-medium-brown-1 store_origin: IS region: Iceland --- # Up to 6 weeks fade resistance Superior shine lock UV & antioxidant protection L'Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 12) **Brand:** l'oreal paris **Price:** 38948 kr **Availability:** ✅ In Stock ## Summary > ✨ Lock in luminous color that lasts—because your hair deserves the spotlight! ## Quick Answers - **What is this?** L'Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 12) by l'oreal paris - **How much does it cost?** 38948 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/41863845-loreal-superior-preference-permanent-hair-color-5-medium-brown-1) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Fade-Defying Formula:** Enriched with Vitamin E and UV filters to protect color from sun, water, and wind. - • **Ultra Long-Lasting Color:** Permanent gel formula delivers rich, medium brown hues that last and impress. - • **Salon-Quality Care at Home:** Super-rich conditioning creme nourishes hair, keeping it silky, resilient, and vibrant. - • **Brilliantly Balanced Shades:** Stay true to your tone week after week—no dullness, no brassiness. - • **Shine-Extending Conditioning:** Patented crystal-shine colorants seal in first-day vibrancy with every wash. ## Overview L'Oreal Superior Preference Permanent Hair Color in Medium Brown offers a fade-resistant, long-lasting color experience enhanced with shine-extending crystal colorants, antioxidant Vitamin E, and UV filters. This permanent gel formula delivers salon-quality, vibrant medium brown shades that stay true for up to 6 weeks while conditioning hair to remain silky and resilient against environmental stressors. ## Description Ultra Long-Lasting Coloring System. Brilliantly balanced shades stay true to the tone week after week - won't fade-out, turn dull, or be brassy. Color-saving conditioning creme care supreme super-rich conditioning is more advanced than ever with a color-saving complex. Enriched with antioxidant vitamin E and UV Filters to help color defy fade-out and dry-out. Now, your color braves the elements - water, sun, wind. Hair stays silky and resilient. Up to 6 luxurious treatments to help keep first-day color vibrancy. Vitamin E and UV filters up to 6 weekly color-saving treatments. ## Features - Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shines - L'Oreal Paris hair color, medium brown is a long-lasting color with superior shine fade resistant conditioning colorant - Discover preference patented fade-resistant crystal-shine colorants for luminous ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B01IA95VEC | | ASIN | B01IA95VEC | | Best Sellers Rank | #1,148,208 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #8,082 in Hair Color | | Brand Name | L'Oreal Paris | | Color | 5 Medium Brown | | Container Type | Box | | Customer Reviews | 5.0 5.0 out of 5 stars (3) | | Full Cure Time | 25 Minutes | | Hair Color Permanence | Permanent | | Hair Type | All | | Is Discontinued By Manufacturer | No | | Item Form | Gel | | Manufacturer | L'Oreal Paris | | Manufacturer | L'Oreal Paris | | Material Features | Gentle Application, Hair Health Focus, Fade Resistant | | Number of Items | 1 | | Product Benefits | Provides super shiny luminous hair color and long-lasting results | | UPC | 071249253069 | | UPC | 071249253069 | | Unit Count | 12.00 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 5 Medium Brown - **Item Form:** Gel - **Package Information:** Box - **Product Benefits:** Provides super shiny luminous hair color and long-lasting results ## Images ![L'Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 12) - Image 1](https://m.media-amazon.com/images/I/71PBml5LHoL.jpg) ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.is/products/41863845-loreal-superior-preference-permanent-hair-color-5-medium-brown-1](https://www.desertcart.is/products/41863845-loreal-superior-preference-permanent-hair-color-5-medium-brown-1) --- *Product available on Desertcart Iceland* *Store origin: IS* *Last updated: 2026-04-26*