What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 12)

L'Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 12)

Product ID: 41863845

Details

Brand
L'Oreal Paris
Color
5 Medium Brown
Item Form
Gel
Package Information
Box
Product Benefits
Provides super

✨Superior shine-extending formula

☀️UV filter protection for color longevity

🛡️Fade-resistant crystal-shine colorants

38227 kr

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Description

✨ Own your shade, shine like no other! ✨

SILKY RESILIENCE - Advanced conditioning creme keeps hair soft, strong, and silky.
ANTIOXIDANT UV SHIELD - Vitamin E and UV filters protect hair from environmental damage.
FADE DEFYING CONDITIONING - Patented crystal-shine colorants lock in vibrant color and shine.
UP TO 6 WEEKS OF VIBRANCY - Enjoy luxurious color-saving treatments that maintain first-day brilliance.
BRILLIANTLY BALANCED SHADES - Stay true to your tone week after week—no dullness, no brassiness.

L'Oreal Superior Preference Permanent Hair Color in Medium Brown delivers ultra long-lasting, fade-resistant color with a shine-extending formula enriched with vitamin E and UV filters. Designed for all hair types, it offers up to 6 weeks of vibrant, silky, and resilient hair with advanced conditioning that protects against environmental damage.

Specifications

ASIN	B01IA95VEC
Best Sellers Rank	#1,414,185 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #9,255 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	5 Medium Brown
Container Type	Box
Customer Reviews	5.0 out of 5 stars 2 Reviews
Full Cure Time	25 minutes
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Manufacturer	L'Oreal Paris
Manufacturer Part Number	PPAX1132640
Material Features	Gentle Application, Hair Health Focus, Fade Resistant
Number of Items	1
Package Information	Box
Product Benefits	Provides super shiny luminous hair color and long-lasting results
UPC	071249253069
Unit Count	12 Count

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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38227 kr

Duties & taxes included

In stock

Sold byAmazon IcelandDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Iceland.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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