RUGCEL 2500lb 12V Electric Winch, ATV UTV Winch with 50ft Steel Cable, Roller Fairlead & Mounting Plate for Off-Road Recovery and Trailer Towing

A lot quieter than out last one we brought from harbor freight.

Just like it was listed

Works well!

I know this isn't the intended use for the winch, but the size of this one is typically used for what I purchased it for. I'm using this to raise and lower a US Tower's antenna tower and its not really a strain for it, but its pretty noisy, the buttons are hard to press (and sometimes don't work unless you really force them down), and some of the other brands come with a wireless remote where this one doesn't. Its also not possible to modify the controls for a wireless controller without purchasing 120A relays. I've modified this one with a speed control and removed the stock controller completely, and it works okay, just think there are better options if you plan on using this for raising/lowering telescopic antenna towers.

This 2500lb ATV/UTV electric winch kit delivers outstanding mechanical leverage, precise component integration, and an incredible value-for-the-cost comparison. Sourcing a heavy-duty, dependable recovery system to pull a utility vehicle or quad out of deep trail mud or steep ravines typically forces you to buy highly marked-up premium off-road brand assemblies. At its highly affordable price point—which fully includes a heavy-duty roller fairlead, mounting plate, and a complete electrical harness—this kit provides an industrial-grade, robust recovery infrastructure solution that guarantees absolute vehicle safety while staying well within a strict garage project budget.The physical build quality of the assembly is exceptionally solid. The rugged metal chassis and thick-walled winch drum handle high-tension lateral weight loads effortlessly, ensuring that when executing a demanding recovery step, the core remains perfectly anchored with zero structural flex or housing distortion. The included heavy-duty steel mounting plate features a universal multi-hole slot pattern that aligns perfectly with standard factory UTV/ATV bumper tracks, allowing for an entirely non-destructive installation that requires zero custom drilling. The smooth black powder coating completely encapsulates the structural frames, offering superior rust and corrosion resistance that effortlessly manages intense outdoor weathering, mud exposure, and routine trail washdowns without flaking.The mechanical implementation excels due to its smooth spooling and fluid roller mechanics. The high-precision 4-way roller fairlead is flawlessly engineered, featuring thick steel rollers that reduce cable friction and cable binding beautifully during severe angled pulls, successfully preserving the lifespan of the high-tensile wire rope. The internal high-torque permanent magnet motor outputs continuous, steady pulling power, drawing current smoothly from the vehicle battery bank without creating excessive electrical resistance or developing thermal hot spots under continuous cycling. For any trail rider, farmer, or overlander seeking a dependable, heavy-duty winch kit that ensures remote trail independence without breaking the bank, this package is an absolute home run.

I ordered this winch for a non-conventional need-to lift items into the loft of my workshop. I can't carry the weight up a ladder like I used to in my 20s, so I made a small 2'x2' platform to lift things to the loft level, using a truss to support the weight and mounting the winch on the first level. While not its intended purpose, this thing performs like a champ. While the winch is heavy, it is also very sturdy. Mounting it was no small feat but it is solidly mounted to reinforced studs. The operation of the winch is very easy and works well for up and down. It is connected to a 110v ac to 12v dc inverter which was easy to connect and works perfectly. This winch helped me make a nice lift that isn't manually operated by pulling a rope through pulleys. It did take a little engineering on my part, but for the money, I can't think of a better way. Great value and great weight capacity.

This RUGCEL 2500lb electric winch is a useful addition for ATV or UTV owners who want some extra pulling capability when working or riding off-road. The compact design makes it a practical fit for smaller vehicles, and the included roller fairlead and mounting plate are a nice convenience. The electric operation makes it much easier to use than a manual winch, especially when dealing with a stuck vehicle or moving equipment. The controls are straightforward, and the winch provides solid pulling power for typical ATV/UTV recovery and utility tasks within its rated capacity. I also appreciate that the necessary mounting components are included, which makes the setup more convenient. It feels like a good option to have installed before you actually need it rather than waiting until you're stuck somewhere. Overall, this is a practical winch with useful included accessories and plenty of capability for smaller off-road vehicles. A worthwhile upgrade for ATV and UTV owners who want added utility and peace of mind on the trail or around the property.

I picked this up the moment it became available because a winch I purchased earlier this winter is already showing signs of wear after only a handful of uses on my ATV. I'm hoping the steel cable design on this unit proves to be more durable over the long run. My first impressions are mostly positive. The winch itself feels solid and well built, and the included mounting plate and roller fairlead are nice additions. The compact size should make it a good fit for ATVs, UTVs, trailers, and other utility applications around the property. One of the reasons I was interested in this model is the galvanized steel cable. While synthetic rope certainly has its advantages, I've had good experiences with steel cable for heavier-duty work and expect it to hold up well with proper maintenance. The installation appears straightforward, and the 2500-pound rating should be more than adequate for tasks such as: moving trailers pulling logs recovering equipment general ATV and property work The one thing that didn't immediately impress me was the wired hand controller. It feels a bit less robust than the rest of the winch assembly. It may prove perfectly reliable over time, but it was the one component that stood out as feeling less substantial right out of the box. Pros Solid overall construction Steel cable included Roller fairlead and mounting plate included Compact size Good pulling capacity for ATV and utility work Straightforward installation Cons Hand controller feels somewhat inexpensive Long-term durability remains to be tested Overall, this looks like a capable winch that should be well suited for ATV, UTV, trailer, and property maintenance tasks. Time will tell how it performs in the long run, but my initial impression is that it offers a good combination of capability and value.

I’ve given an average review because I couldn’t get this to work. This doesn’t mean everyone’s faulty, I may have just been unlucky but supplying 12 V gave a huge power drain but never moved the motor one jot - it appeared locked solid - had to send it back.

Cheap