---
product_id: 390113080
title: "PLUME The Science of Fear: How the Culture of Fear Manipulates Your Brain"
brand: "daniel gardner"
price: "4714 kr"
currency: ISK
in_stock: true
reviews_count: 5
url: https://www.desertcart.is/products/390113080-plume-the-science-of-fear-how-the-culture-of-fear
store_origin: IS
region: Iceland
---

# PLUME The Science of Fear: How the Culture of Fear Manipulates Your Brain

**Brand:** daniel gardner
**Price:** 4714 kr
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** PLUME The Science of Fear: How the Culture of Fear Manipulates Your Brain by daniel gardner
- **How much does it cost?** 4714 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/390113080-plume-the-science-of-fear-how-the-culture-of-fear)

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- daniel gardner enthusiasts

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## Description

PLUME The Science of Fear: How the Culture of Fear Manipulates Your Brain

## Images

![PLUME The Science of Fear: How the Culture of Fear Manipulates Your Brain - Image 1](https://m.media-amazon.com/images/I/6178kOMt+JL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Simple and articulated well
  

*by R***V on Reviewed in India on 31 May 2021*

Written simply and clearly. An abstract subject that has been presented in a very easily and simple way, I love books and authors who simplify the subjects in that way this is a good book

### ⭐⭐⭐ 







  
  
    I was too scared to read this book
  

*by C***N on Reviewed in Canada on 17 January 2019*

But it looks great on my bookshelf

### ⭐⭐⭐⭐⭐ 







  
  
    Excellent book - highly recommended for everyone to read
  

*by E***L on Reviewed in the United States on 31 October 2015*

Great book. I've been reading on the field of "propaganda" the past two years, as a hobby. I am interested in how social media is used to spread propaganda messaging. People often "share" commercially produced propaganda items without first "thinking", and they share items that are misquotes, cherry picked, exaggerated, time adjusted, or just not true - in the hopes of influencing their "friends". Much of it is very cleverly designed to create an emotional response within seconds - the message typically sounds "plausible" (as long you ignore the details) - and has a big "Share if you agree!" statement at top or bottom.Unfortunately, most of us are not comfortable pointing out to our friends that what they just shared is not true. As a result, social media has become a friction-less conduit for the spread of propaganda.Propaganda messaging relies on several basic concepts and approaches to effectively persuade others. "Fear" is one of the most powerful methods and it is used frequently to "Scare" us into action or agreement. Daniel Gardner explains how this "culture of fear" is created, maintained and used to manipulate us in to actions or at least to agree with those promoting a cause or goal. He shows numerous real world examples of how activists, business leaders and politicians have used fear to push things that range from not actually true, to great exaggeration of reality. This is successful because (1) people often rely on Kahneman's System 1 "intuitive" thinking versus the rational/data-backed detail thinking of System 2 (also see Kahneman's book Thinking Fast and Slow) and they intuitively arrive at the wrong conclusions, and (2) most people misjudge or evaluate risk incorrectly. The result is that very unlikely scenarios are made to appear quite likely and end up scaring us into action.I've learned from my readings that our media is filled with useless fluff "stories" (not news) and numerous scare mongering "stories" about fictitious projections into the future made by people wishing to influence and manipulate us. This is concept is reiterated by Gardner in Culture of Fear.I highly recommend this book to everyone. Recognizing how everyone has been working overtime to use "fear" to scare us, I've actually seen my own anxiety levels decrease. So much of our media - and "friends" on social media - continue to try to scare us into adopting their own agendas for their own interests. But it is little more than scare mongering. Once you cut through that idea, its easy to begin ignoring it, reduce our anxiety levels and sleep much better at night.If your kids suffer from anxiety consider  it might be because the whole world is literally trying to scare them to death, even though we really do live in the best of times, historically. Think about it.

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-02-01*