---
product_id: 38596999
title: "Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)"
brand: "l'oreal paris"
price: "3729 kr"
currency: ISK
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.is/products/38596999-feria-multi-faceted-shimmering-permanent-hair-color-hair-dye-v28
store_origin: IS
region: Iceland
---

# 3X shimmering highlights Custom-blended prismatic color Hydrating Power Shimmer Conditioner Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

**Brand:** l'oreal paris
**Price:** 3729 kr
**Availability:** ✅ In Stock

## Summary

> 💜 Own the night with Midnight Violet – where bold meets brilliance!

## Quick Answers

- **What is this?** Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) by l'oreal paris
- **How much does it cost?** 3729 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/38596999-feria-multi-faceted-shimmering-permanent-hair-color-hair-dye-v28)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless At-Home Glam:** Master colorist formulas deliver professional results with zero tub stains or mess.
- • **Dazzle with 3X Highlights:** Experience intensified, multi-faceted shimmer that turns heads instantly.
- • **Fade-Resistant Brilliance:** Keeps vibrant color longer while fading gracefully into soft, stylish tones.
- • **Salon-Quality Nourishment:** Seals and smooths hair with a conditioning crème and power shimmer conditioner for lasting health.
- • **Bold, Trend-Forward Shades:** Step out in deep violets inspired by cutting-edge fashion, no salon visit needed.

## Overview

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in V28 Midnight Violet offers a deep, shimmering violet shade enhanced by 3X highlights. This permanent hair dye features a nourishing formula including conditioning crème and power shimmer conditioner to keep hair healthy and vibrant. Designed for bold, fashion-inspired looks, it delivers salon-quality color and shine at home, with excellent coverage and fade resistance.

## Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Review: The best hair dye! - The best hair dye. The color is spectacular and keeps your hair healthy and silky, I highly recommend it if you want to try a new look!!
Review: Great color, love it - I love this hair color! I buy it again and again. It has great coverage, even on my unbleached hair (though it's brighter on bleached hair). And it fades nicely into a soft pink. It also does NOT stain my tub when I rinse it in the shower. Woohoo!

## Features

- Multi-Faceted Permanent Hair Color: This shimmering deep purple color with 3X highlights delivers intensified, brilliant results, featuring a prismatic color spectrum custom-blended by our master colorists
- Nourishing Formula: Seals and smooths, never leaving hair dull or flat; Kit includes Conditioning Colour Crème, Conditioning Developer Crème, Aromatic Shimmer Serum and Power Shimmer Conditioner
- Bold Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering colors come in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, or go bold with bright color
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B01M1N7IFY |
| Best Sellers Rank | #432 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (51,232) |
| Manufacturer  | L'Oreal Paris Hair Color |
| Product Dimensions  | 2.75 x 3.5 x 6.5 inches; 7.05 ounces |
| UPC  | 071249341728 |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** V28 Midnight Violet (Deepest Violet)
- **Item Form:** Gel
- **Package Information:** Bottle
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) - Image 1](https://m.media-amazon.com/images/I/81QTi-UmrML.jpg)

## Questions & Answers

**Q: Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?**
A: It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

**Q: Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?**
A: I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. 
I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again.
For best results with any home hair color:
First, wash and deep condition your hair a couple of days prior to coloring.
Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair.
After coloring wash your hair only in cool to lukewarm water. Don’t use hot water!
Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color.
Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. 
And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :)

**Q: does this help cover grey?**
A: It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look

**Q: I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?**
A: I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde.
I still really miss my auburn color!

## Customer Reviews

### ⭐⭐⭐⭐⭐ The best hair dye!
*by K***Z on January 14, 2026*

The best hair dye. The color is spectacular and keeps your hair healthy and silky, I highly recommend it if you want to try a new look!!

### ⭐⭐⭐⭐⭐ Great color, love it
*by A***Y on January 7, 2026*

I love this hair color! I buy it again and again. It has great coverage, even on my unbleached hair (though it's brighter on bleached hair). And it fades nicely into a soft pink. It also does NOT stain my tub when I rinse it in the shower. Woohoo!

### ⭐⭐⭐⭐⭐ So worth it to look your best!
*by B***. on January 4, 2026*

I love this color: Black Leather. I'm 61, and everyone tried to talk me out of dying my gray hair black. But I'm a winter and I thought it would look good. People now say I look 10-15 years younger than before! It's so easy to apply and stains on your skin usually come off in the shower. It has that multi-faceted natural look which I think is the #1 reason you should use Feria. Plus, I have used many others and they run and are just a pain to apply. This one's the winner! I'll share a picture of myself from 6 years ago with gray hair, and a picture of me now with my hair colored with Feria - Black Leather.

## Frequently Bought Together

- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 8 Medium Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5 Medium Brown, Pack of 1, Hair Dye

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-01-24*