










🌟 Glow Naturally, Lead Confidently
PURITO Cica Clearing BB Cream #15 Rose Ivory is a lightweight, vegan, and cruelty-free BB cream offering medium, buildable coverage with a dewy finish. Enriched with Centella Asiatica Extract and Panthenol, it hydrates and calms the skin while protecting the skin barrier. Ideal for all skin types, it blends effortlessly to create a natural, smooth complexion with a subtle glow, all packaged sustainably for the eco-conscious professional.











| ASIN | B09KBS3FZ2 |
| Additional Features | Cruelty Free, Vegan |
| Age Range Description | Adult |
| Best Sellers Rank | #13,243 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #11 in BB Facial Creams |
| Brand Name | PURITO |
| Color | #15 Rose Ivory |
| Container Type | Tube |
| Country as Labeled | United States |
| Coverage | Medium |
| Customer Reviews | 4.2 out of 5 stars 4,302 Reviews |
| Finish Types | Dewy |
| Item Form | Cream |
| Item Weight | 80 Grams |
| Manufacturer | HINATURE Inc. |
| Material Type Free | Fragrance Free |
| Number of Items | 1 |
| Package Type Name | Tube |
| Product Benefits | Hydrating,Smoothening,Softening |
| Recommended Uses For Product | Sun Protection, Face makeup |
| Skin Tone | #15 Rose Ivory |
| Skin Type | All |
| Specialty | Vegan |
| Unit Count | 1 Fluid Ounces |
P**E
Finally a BB cream that does what it says!
If you are suffering with acne, hear me out. I have had acne all my life, struggled with it. I purchased this hoping it would cover it up and help get rid of it. It has a medium to full coverage, works better if you use your hands, not a brush or sponge, and it is super bendable. Once you blend it out, it has a skin look, not cakey coverage. A little goes a long way, BE ADVISED. There no smell to it. It does need a little retouching throughout the day but that's a given with most BB creams. It's lightweight. If you add a tiny bit of regular foundation, it'll last longer. I mix my Charlotte Tilbury into it when I need a bit more coverage. I'd also recommend using a setting powder like the one from Missha. Helps mattify the T-zone. And the best of the best, it actually helps calm the acne down and helps with the redness too. I've seen a lot less acne since I started using it. Give it a try.
P**E
Blown away, looks like skin!
Cons: I'll start with the only con which is their limited shade range. However I'm lucky to have found a great shade match. I'm wearing 21, which is a light true neutral beige color. I feel a lot of the review photos do not do this shade justice as it looks a lot less grey dry vs wet. Sure it might look ashy on some people but if you're very cool to neutral and beige like me and everything seems too orange, yellow, or pink then try this out. Some of us have grey undertones ya know. Know your skin color theory! Coverage: this actually has good coverage for a bb cream. It's definitely buildable. I'm only wearing one layer in the photo and my freckles are slightly coming through. I would say it's medium coverage. Texture: this gives a skin like texture. It is the best foundation I've own, I don't even need a primer. It doesn't highlight my dry spots or enlarged pores. I have some fine lines around my mouth and it doesn't settle. Ive heard it works well on oily and dry skin. I have combination... Update! My 60 year old mother tried this in shade 27 and this looks great on her mature skin. We used the finger method to blend out. She is Afrolatina with light warm caramel skin. This was a good shade for her. Note for oily people: just updating my review because I used this product in a tropical climate. In tropical climates my skin becomes more oily. However, I still liked this bb cream! It gives me a healthy glow, it stayed on through the sweat even though I had no setting powder. I also am updating this review with a photo of me in the tropics. Remember folks the finish is dewy like most Korean skin products. Saw someone say it's not for oily people but I think it depends more what type of finish you prefer. I agree if you are a matte girly this product may not be for you. Overall this is the best bb cream and foundation Ive ever worn. It performs better then expensive brands like Nars and Armani for me. For the price it's worth a shot. Just please make more shades so I can recommend this to my friends!
Y**A
Perfect for sensitive skin with natural, healthy glow!
I have sensitive, acne-prone skin, and this BB cream from Purito is absolutely perfect for me. The texture is lightweight, it blends easily, and gives a natural, healthy-looking glow without feeling heavy or cakey. It provides light to medium coverage, evening out my skin tone beautifully without clogging pores. I also love that it’s fragrance-free and packed with soothing ingredients like Centella Asiatica. Highly recommend if you’re looking for a gentle BB cream with a natural finish! Lightweight, natural coverage — perfect for sensitive skin!
Y**Y
Holy Grail BB Cream – Perfect for Fair Cool Toned Skin
I love this BB cream! I’ve been using it for over two years, and even though I own other foundations and BB creams, I always reach for this one. The color match is perfect for me — I have fair, cool-toned skin and use the #13 Fair Ivory shade. It looks natural, not cakey, and doesn’t settle into lines. Plus, it’s hydrating, so I don’t even need a setting powder. The texture is lightweight and smooth, making it feel like you’re wearing nothing at all. It gives my skin a healthy, fresh look. If you’re searching for a BB cream that enhances your skin without feeling heavy, this one is definitely worth a try!
K**Y
Its okay. Will not buy again
Product is okay. I definitely like the Maybelline bb better. This one is a little more high coverage. Sand is not as dark as it appears once you apply to your face. I should have gotten a shade darker but it looked too dark. It did look better once I set it with translucent powder. I will not buy again.
S**N
Perfect color match
BB cream match my skin so perfectly it just disappeared. That gave me a nice light coverage, leaving a smooth, soft flawless complexion. This is my first time buying a BB cream foundation and I will definitely buy this again.
R**O
Believe the hype
I’m 37 and I’ve never been a big full coverage girlie. I’ve always preferred a more sheer coverage with glow. I usually achieve this by adding a moisturizer with SPF to a foundation because I’ve never found a BB cream or anything that has the coverage, shade, texture and SPF that I prefer. Until this. I have light skin, pink/cool undertones with a lot of redness. The color 15 Rose Ivory has been the best color match I’ve ever gotten maybe ever. It doesn’t try and just cover up my pink undertones. It covers the red without looking fake over the natural color of my skin. The coverage is SURPRISING for something that isn’t a full coverage foundation. I only needed a small amount and it covered my face. I use it with a glow primer to give it a little more moisture and slip on my skin as my skin is dry but also super breakout prone. I adore this stuff and I’m so mad it took me this long to try it. It feels calming and it washes off easily with a double cleanse. It doesn’t look cakey at all on me it looks super natural. I am so glad I tried this. I realize everyone’s foundation and skin needs are wildly different but for me this is perfection. If you find it drying at all try with a glow moistening primer and a mist/spray like Glow Recipe, Farsali Tose gold mist or Pixi Glow Mist. All of those helped to give it that little bit of hydration my skin needs. I imagine for anyone with oily skin this would be a dream. I couldn’t be happier with this. The color match alone, but the add the coverage and texture is just everything I wanted. I don’t think I’ll be wearing anything else daily.
L**Y
Lightweight, amazing coverage, doesn't flare rosasea
I am VERY pale. While I am still searching for a bb cream that is pale enough for me, this is the closest I have found while still being high quality. I love Purito products, my first being their deep sea water moisturizer. This is leightweight, doesn't trigger my rosasea, goes on smooth, is very blend able, and keeps me from burning in the sun (something that happens to me easily...). I don't like actual foundation, it's often too thick and too obvious. But this helps cover up my redness from the rosasea while not feeling like I have make up on. Excellent product.
Trustpilot
1 day ago
2 weeks ago