LONDONTOWN Illuminating Nail Concealer - Sheer Brightening Nail Polish & Strengthener for Yellowing, Damaged or Discolored Nails, Natural Nail Perfector, 21+ Free, 0.4 Fl Oz

Love this nail polish and now it’s the only polish I buy. Looks so chic and expensive and goes on steel free. Love the sine and natural pink look. Can last a good week or more. No need for a manicure anymore from the nail salon! Love this color!

Love this product and it has become my standard manicure color. The formula makes even dry and shipped nails look healthier. Polish is long, lasting and easy to apply.

Welp. I found my new go-to polish with the PINK illuminating nail concealer. I tried both the milky and the pink, and my fave is the pink. The milky doesn’t look yellow per se, but if I hold them up against the light, there’s definitely more of a yellow tone over time with the milky. My old go-to was the Essie Gel Couture in the twisty bottle in color 40 Fairy Tailor (not actually gel, but “gel like”) which is also an excellent polish, but this one is better. It lasts a little bit longer and looks nicer for longer. And unlike the Essie one, it doesn’t yellow in the sun at the end of its life span, nor does it get thick in the bottle as quickly. I’ll take a video to show you the viscosity and amount after 3 months. This polish is beautiful. Easy to apply with a great brush that I can do 1-2 strokes for the whole nail. Gives you that extra touch that makes you feel polished even when you’re not put together. It dries quickly. I still use my Essie Gel Couture top coat which works wonderfully. I get about 8-10 days out of it when I wipe my nails with rubbing alcohol before painting. The polish nor my routine with the rubbing alcohol does not make my nails less healthy. In fact, keeping them polished protects them and makes them so much less likely to split, which is my main problem (my nails can split down below where I would normally clip and they also split lengthwise along the nail itself almost like I can peel the top layer off). But I really knew I needed to re-purchase this one when I looked at when I had last purchased it which was 3 months prior. I did my nails with ONLY this polish, two coats each time, every 8 days or so. So it was well worth the $20. I could still get a couple manis out of that bottle probably but I just like fresh bottles so much better and since I don’t get them professionally done, I indulge in the fresh bottle.

Wasn’t thrilled about the price point of this product, but the rave reviews here and on social media (and a rare sale that knocked a couple of bucks off the cost) finally convinced me to give it a try. I will warn you the bottle for the price is a little on the smaller side, but the packaging is adorable. I am an instant fan and already planning to purchase the pink shade so I have a couple of different options (I started with the shade Bubble). My natural nails desperately need a rest and reset after years of regular dip manicures. I am also genuinely helpless at doing my own nails - after decades of fiddling around my learning curve has remained flat. This sheer concealer is gorgeous and so easy to use, excellent leveling, light fill, beautiful sheen and provides a lovely, natural “clean girl” finish. This dries down rapidly, is very low odor (like almost none) and one coat does the trick (looks teeny bit streaky like most sheers but that magically vanishes as it dries), but two coats? Two coats is perfection. As with any polish I would recommend allowing the first coat to truly hard set before you apply any more - I was a little impatient the first time I used it and got those annoying teeny bubbles that result from applying multiple layers without ample dry time in between. So far longevity is fantastic as well; this does remove with any polish remover and a cotton round, but you do have to work at it a little which makes me optimistic about durability. I also get the sense that you could do touch ups as needed right over your base, but will update is my experience is different. If you are hesitant for the same reasons I was, just do it. There’s a reason this product is viral and it truly does live up to the hype. Trust me when I say if I can apply this with success *anyone* can.

If you’re like me and care about ingredients and stuff like that I included the Yuka app rating. Even though I don’t like that the ingredients aren’t the best, I’m still keeping it cause the quality is excellent and it’s exactly what I want. I do dishes and cook and clean daily so I wanted a protective coat on my nails that wasn’t just transparent and I didn’t want to bother with gel or acrylics. This is a great option if you want something low maintenance that still makes your nails look pretty. I used a clear base coat and applied just one coat of the pink nail concealer (pictured). That’s all I needed. It takes about 6 minutes to dry but I wouldn’t put pressure on them for at least 20 mins just to be sure. For example, I put oven gloves on 5 mins after and they all got a slight textured pattern on them. The smell is pretty strong too so I’d suggest opening a window when using this if you’re sensitive. The colour looks great though and it hasn’t chipped or peeled. I think it helps keep my nails strong too. I think this polish has a steep price tag for such a small bottle, but if you’re like me and do your nails at home then I think it’s worth it.

Have used Butter/London nail polish for years. This popped up as a suggestion via AMZN and decided to try it. Bought the shade BARE. Can't really do my nails anymore because I'm 81 and have hand tremors and terrible cuticles. So I took it to my salon and WOW!! It DOES illuminate nails and conceals any damage. It was used with a generic base coat, 2 layers of BARE, and a generic non-gel topcoat. I had intended to use a bright Essie color on my toes, but fell in love with the clean, natural look of this product and changed my mind. Fingers and toes are now beautiful. Love, love, love! (Photo is after 4 days)

What it “conceals” is not apparent to me. While it is prettily iridescent, it chips easily and it’s hard to paint a thin layer. At this price ($14) I would not buy it again.

I paired Bubble Illuminating as my top coat with Lakur “Crowning Crumpet” color as my base and got this pretty color. I’ve been an OPI, CDN polish gal forever but this Londontown brand lasts sooo much longer, over two weeks and I’m rough on my hands! Part of it must be the Gel Genius Top Coat. Nice quality products!