---
product_id: 3573954
title: "It's Not Luck"
price: "6097 kr"
currency: ISK
in_stock: true
reviews_count: 12
url: https://www.desertcart.is/products/3573954-its-not-luck
store_origin: IS
region: Iceland
---

# It's Not Luck

**Price:** 6097 kr
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** It's Not Luck
- **How much does it cost?** 6097 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/3573954-its-not-luck)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

It's Not Luck [Goldratt, Eliyahu M] on desertcart.com. *FREE* shipping on qualifying offers. It's Not Luck

Review: It's Not Luck - It's Not Luck is a sequel to Eli's first book "The Goal", and follows the same basic strategy, following the career of the protagonist, Rogu, teaching us along the way the thinking and business principals that Eli sees as key. I really enjoyed the book. Teaching through parables and stories is a great technique, and well followed in this book. The big idea being communicated was a process for thinking carefully and deeply about problems. In looking through this, we see it being applied primarily in a business context, and additionally in the personal life of Rogu. The different scenarios presented help us to see how general an approach it is, and that it is something that we can apply to al areas of our lives. In looking at the business applications we also see some of the principles of how Eli would run a company. In particular I found the following summary of business goals very helpful: Make Money now as well as in the future, Provide a secure and satisfying environment for employees now as well as in the future, and Provide satisfaction to the market now as well as in the future. These three goals give a business that thrives both now and is sustainable. The goals ensure that the company is profitable, that employees are happy, and that customers are being served. All of which are required to ensure that the company works well now and it is being done in a sustainable way. While I found this succinct description of goals for a company helpful, the key of the book is the thinking process presented within. I highly recommend you go and read "It's Not Luck", you'll learn and have fun while doing so.
Review: Wothwhile Read - Goldratt write in a thoroughly well-planned and concise style that is highly readable, yet the major characters do have dimensions that add to the plot and the learning he wishes to deliver. I work as a teacher in a public school and know very little about business management. Yet as the story developed I could draw many direct connections between the story and working with students parents, and faculty. The theory of constraints, the underlying theme of the books, has many levels of use: personal, social and professional. The book is brief. The thinking it inspires can last and last, and that is my favorite kind of book.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 0884271153 |
| Best Sellers Rank | #208,705 in Books ( See Top 100 in Books ) #372 in Business Management (Books) #1,031 in Motivational Management & Leadership #2,178 in Leadership & Motivation |
| Customer Reviews | 4.6 4.6 out of 5 stars (543) |
| Dimensions  | 6.05 x 0.82 x 9.11 inches |
| Edition  | 1st |
| ISBN-10  | 9780884271154 |
| ISBN-13  | 978-0884271154 |
| Item Weight  | 1.04 pounds |
| Language  | English |
| Print length  | 283 pages |
| Publication date  | January 1, 1994 |
| Publisher  | North River Press |

## Images

![It's Not Luck - Image 1](https://m.media-amazon.com/images/I/31MSZyi-5oL.jpg)
![It's Not Luck - Image 2](https://m.media-amazon.com/images/I/31zUR6sKrfL.jpg)
![It's Not Luck - Image 3](https://m.media-amazon.com/images/I/41uS5dDoYGL.jpg)
![It's Not Luck - Image 4](https://m.media-amazon.com/images/I/61u2CJrrY7L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ It's Not Luck
*by A***R on December 14, 2011*

It's Not Luck is a sequel to Eli's first book "The Goal", and follows the same basic strategy, following the career of the protagonist, Rogu, teaching us along the way the thinking and business principals that Eli sees as key. I really enjoyed the book. Teaching through parables and stories is a great technique, and well followed in this book. The big idea being communicated was a process for thinking carefully and deeply about problems. In looking through this, we see it being applied primarily in a business context, and additionally in the personal life of Rogu. The different scenarios presented help us to see how general an approach it is, and that it is something that we can apply to al areas of our lives. In looking at the business applications we also see some of the principles of how Eli would run a company. In particular I found the following summary of business goals very helpful: Make Money now as well as in the future, Provide a secure and satisfying environment for employees now as well as in the future, and Provide satisfaction to the market now as well as in the future. These three goals give a business that thrives both now and is sustainable. The goals ensure that the company is profitable, that employees are happy, and that customers are being served. All of which are required to ensure that the company works well now and it is being done in a sustainable way. While I found this succinct description of goals for a company helpful, the key of the book is the thinking process presented within. I highly recommend you go and read "It's Not Luck", you'll learn and have fun while doing so.

### ⭐⭐⭐⭐⭐ Wothwhile Read
*by R***P on September 23, 2012*

Goldratt write in a thoroughly well-planned and concise style that is highly readable, yet the major characters do have dimensions that add to the plot and the learning he wishes to deliver. I work as a teacher in a public school and know very little about business management. Yet as the story developed I could draw many direct connections between the story and working with students parents, and faculty. The theory of constraints, the underlying theme of the books, has many levels of use: personal, social and professional. The book is brief. The thinking it inspires can last and last, and that is my favorite kind of book.

### ⭐⭐⭐⭐ Easy-to-read book and very inspiring
*by S***M on November 9, 2012*

It's a nice book about management and negotiations, and it tries to show you how to tackle issues from different points of view, how to negotiate difficult problems and how achieve the results you want in your organization. The only con is that the methodology used in the negotiations is not very well explained. I mean that the author during the book uses 2 to 3 methodologies in different problems but only one of these methodologies is well explained.

## Frequently Bought Together

- It's Not Luck
- Critical Chain
- The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.is/products/3573954-its-not-luck](https://www.desertcart.is/products/3573954-its-not-luck)

---

*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-02-07*