---
product_id: 349065960
title: "L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia"
brand: "l'oreal paris"
price: "10684 kr"
currency: ISK
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.is/products/349065960-loreal-paris-preference-hair-dye-long-lasting-luminous-permanent-hair
store_origin: IS
region: Iceland
---

# 30 min full cure time Precious flower oils for shine Optimal grey coverage & anti-brassiness L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia

**Brand:** l'oreal paris
**Price:** 10684 kr
**Availability:** ✅ In Stock

## Summary

> ❄️ Siberia Blonde, Bold & Brilliant – Because Your Hair Deserves the Spotlight!

## Quick Answers

- **What is this?** L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia by l'oreal paris
- **How much does it cost?** 10684 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/349065960-loreal-paris-preference-hair-dye-long-lasting-luminous-permanent-hair)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fade-Defying Radiance:** Enjoy luminous, multi-tonal blonde that stays vibrant for up to 8 weeks.
- • **Nourishing Translucent Gel:** Infused with precious flower oils to condition and intensify your hair’s natural tones.
- • **Anti-Brassiness Purple Mask:** Neutralizes yellow undertones for ultra-cool Siberia blonde perfection.
- • **Salon-Quality Grey Coverage:** Permanent formula that flawlessly covers greys with natural-looking results.
- • **Effortless At-Home Application:** Complete kit with developer, colourant, nourishing mask, and gloves for a professional finish.

## Overview

L'Oreal Paris Preference 9.12 Siberia is a permanent hair dye delivering intense, cool blonde shades with optimal grey coverage. Featuring a translucent gel formula enriched with precious flower oils and an anti-brassiness purple mask, it nourishes while neutralizing yellow tones. Designed for easy at-home use, it offers fade-defying, multi-dimensional colour that lasts up to 8 weeks, perfect for the modern professional seeking luminous, salon-quality results.

## Description

Product Description L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Ingredients Please see back of pack for the latest ingredients list Directions Please follow the instruction leaflet. Safety Warning For External Use Only Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ

Review: So easy to use - Well what can I say it does what it says on the box and at a affordable price So easy to use too Love the way my hair shines afterwards and a nice smell I have trued many brands but this is the one I prefer I have had this brand before but what with a busy lifestyle I forgot to write a review before Ordered some more today after just opening and using my last box
Review: Great product from L’Oreal - Love this colour for bright clear blonde. Fade resistant and fairly kind to hair

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, anti-brassiness purple mask and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates ultra cool shades with ashy and pearlescent reflects for a cool and pure blonde, Includes nourishing mask enriched with purple dyes that neutralise yellow undertones
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 9.12 Siberia, Each box includes: 1x caring colourant crème, 1x developer crème, 1x anti-brassiness mask, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B096WKZVLZ |
| Benefits | Nourishing & Conditioning |
| Best Sellers Rank | 275 in Beauty ( See Top 100 in Beauty ) 9 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | 9.12 SIBERIA |
| Container Type | Tube |
| Customer Reviews | 4.4 out of 5 stars 4,555 Reviews |
| Full Cure Time | 30 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | Color Treated |
| Hair type | Color Treated |
| Item Form | Cream |
| Item Type Name | L'Oreal Paris Preference permanent hair dye, optimal grey hair coverage, natural-looking hair colour result, cool blondes hair dye 9.12 Siberia Very Light Ash Beige Blonde |
| Item form | Cream |
| Item height | 17 centimetres |
| Manufacturer | L'Oréal |
| Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ |
| Material Features | Natural |
| Material Type Free | Allergen Free |
| Number of Items | 1 |
| Package information | Tube |
| Product benefits | Nourishing & Conditioning |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 9.12 SIBERIA
- **Hair type:** Color Treated
- **Item form:** Cream
- **Material Type Free:** Allergen Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Nourishing & Conditioning
- **Unit count:** 1 count

## Images

![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia - Image 1](https://m.media-amazon.com/images/I/5131dvbI8qL.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia - Image 2](https://m.media-amazon.com/images/I/81F5Ri-fG9L.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia - Image 3](https://m.media-amazon.com/images/I/81LvPKZmh9L.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia - Image 4](https://m.media-amazon.com/images/I/81clz+dcTeL.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia - Image 5](https://m.media-amazon.com/images/I/81k7ZByi0NL.jpg)

## Questions & Answers

**Q: How long does this hair colour last?**
A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

**Q: Can I use this to cover my grey roots?**
A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

**Q: How do I choose the right shade?**
A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

## Customer Reviews

### ⭐⭐⭐⭐⭐ So easy to use
*by Q***S on 16 January 2026*

Well what can I say it does what it says on the box and at a affordable price So easy to use too Love the way my hair shines afterwards and a nice smell I have trued many brands but this is the one I prefer I have had this brand before but what with a busy lifestyle I forgot to write a review before Ordered some more today after just opening and using my last box

### ⭐⭐⭐⭐⭐ Great product from L’Oreal
*by A***R on 27 December 2025*

Love this colour for bright clear blonde. Fade resistant and fairly kind to hair

### ⭐⭐⭐⭐⭐ Perfect home highlights 👌
*by H***Y on 14 September 2025*

This balayage kit was perfect and worked really well. I've wanted highlights to break up my flat, box dye colour for some time; but I haven't got the funds for expensive salon colouring. This product was easy to use and added the perfect dimension to hair. Im so happy with the results. Will 100% be buying again

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia
- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 10.21, Stockholm

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-01-27*