--- product_id: 33457237 title: "L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3" brand: "l'oreal paris" price: "13933 kr" currency: ISK in_stock: true reviews_count: 8 category: "L'oreal Paris" url: https://www.desertcart.is/products/33457237-loreal-paris-excellence-creme-permanent-hair-color-5ab-mocha-ash store_origin: IS region: Iceland --- # Ammonia & Paraben Free 100% Gray Coverage Triple Protection System L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3 **Brand:** l'oreal paris **Price:** 13933 kr **Availability:** ✅ In Stock ## Summary > 🎨 Elevate your look with flawless color and triple care—because your hair deserves excellence. ## Quick Answers - **What is this?** L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3 by l'oreal paris - **How much does it cost?** 13933 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/33457237-loreal-paris-excellence-creme-permanent-hair-color-5ab-mocha-ash) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Flawless Gray Coverage:** Achieve 100% coverage even on the most stubborn grays—no compromises. - • **Vegan & Gentle Formula:** Ammonia, sulfate, paraben, phthalate, and peroxide free for healthier hair. - • **Long-Lasting Conditioning:** Weekly collagen treatment keeps your color vibrant and hair nourished between appointments. - • **Salon-Quality Color at Home:** Rich, radiant mocha ash brown that lasts with a non-drip creme application. - • **Unmatched Triple Protection:** Seals, replenishes, and conditions for hair that feels as good as it looks. ## Overview L'Oreal Paris Excellence Creme Permanent Hair Color in 5AB Mocha Ash Brown delivers 100% gray coverage with a unique triple protection system that seals, replenishes, and conditions hair. This vegan, ammonia- and paraben-free formula offers rich, long-lasting color with a non-drip creme texture, supported by weekly collagen treatments for sustained hair health and vibrancy. Packaged in a convenient 3-count set, it’s the #1 hair color choice for professionals seeking salon-quality results at home. ## Description There's a reason it's called Excellence Super Rich Care: Excellence triple protection seals, replenishes and conditions your hair. Super Rich Color: Exceptional quality. Rich, radiant, gorgeous color and 100% gray coverage, all with Excellence's exclusive non-drip creme. Nothing protects better. Nothing covers grays better. compared to each leading competitor's top selling brand. Review: Best hair dye that comes with shampoo and conditioner - This is by far the best hair dye that has ever been made it lasted for months it covers your gray 100% And the color is beautiful that's all I use I don't use anything else I highly recommend this 100% Review: Beware of 20 volume developer in boxed color kits! - All boxed color comes with 20 volume developer (i.e., peroxide). The amount of peroxide in it will continue to lighten your hair each time you color, but you won't see the bleached-orange-brassy color your hair has turned until the colored dye wears off (usually 2 months after you use a boxed dye kit). I have medium ash brown hair, naturally, but every ash brown boxed dye kit I try would make my hair RED (and make me terribly mad). Ask anyone who is trying to achieve an ASH color...they DO NOT want to end up with RED hair!!! Yet, that's what many women get, time after time with boxed color kits. After a lot of Googling over the past few days I found out that the strong developer that comes in boxed kits is to blame (not the color itself). So, I ordered two boxes of the 5AB (a=ash, b=blonde?) ash mocha brown from desertcart--I have a lot of hair (past my shoulders). Then I went to Sally's and bought a bottle of 10 volume developer and threw away the boxed kit's 20 volume developer! That's right ladies...throw that crap away. Using a lower volume of peroxide (i.e. 10, or even 5) *should* stop your hair from continuing to get bleached (and turn orange underneath the fresh color you're just putting on). The 10 volume developer will open up the hair cuticle just enough to let the color in (and keep it in for a few months) without continuing to lighten/bleach your new growth or your already-bleached orange/brassy old-growth hair. Combining the color dye with a 10 volume developer is being called demi-permanent these days, and it is supposed to be a deposit-only coloring option (as opposed to stronger developers which simultaneously bleach/lighten your hair AND deposit color). I used half of my 6 oz concoction (3 ozs color cream and 3 ozs 10 volume developer) for my roots (let sit for 20 mins), then used the rest for my ends and combed it through (let sit for additional 10 mins). The color is WONDERFUL (no red cast!! finally!!!), my hair feels far less damaged than the last time I colored with boxed kit developers, and it's much shiner to boot. It may be one shade darker than the box, but that's to be expected. It will lighten up to that exact color over the next 2 shampoos. I'll never use anything more than a 10 developer ever again. If you're going to buy your own developer from Sally's you *could* also buy the l'oreal excellence cream color, too, and avoid the boxed kit altogether. BUT, I can't find 5AB mocha ash brown, though I do see a 5.1 ash brown. I just don't know if it's similar enough to the 5AB mocha ash brown boxed color. Maybe I'll try it down the road. For now, though, I'm buying several more boxes of this color. ## Features - Gray Coverage Hair Color With Triple Protection: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays. - Excellence In Hair Protection: Our weekly conditioning treatment with collagen helps protect hair until your next appointment for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color. - L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème - Long Lasting Hair Color: Get beautiful color from root-to-tip with L'Oréal Paris hair color, permanent, semi-permanent, and root touch up kits; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B01IR2L1AA | | Best Sellers Rank | #58 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Hair Color | | Brand | L'Oreal Paris | | Brand Name | L'Oreal Paris | | Color | 5AB Mocha Ash Brown | | Container Type | Box | | Customer Reviews | 4.5 out of 5 stars 1,442 Reviews | | Full Cure Time | 30 minutes | | Global Trade Identification Number | 00071249346563 | | Hair Color Permanence | Permanent | | Hair Type | All | | Item Form | Creme | | Manufacturer | L'Oreal - Hair Color | | Manufacturer Part Number | U-HC-3542 | | Material Features | Vegan | | Material Type Free | Ammonia Free, Sulfate Free, Paraben Free, Phthalate Free, Peroxide Free | | Model Number | 71249346570-Parent | | Number of Items | 1 | | Package Information | Box | | Package Size Name | 3 Count Set | | Product Benefits | Conditioning | | Recommended Uses For Product | Hair coloring, especially for covering gray hair | | Set Name | 3 Count Set | | Suitable Hair Color | All Hair Colors | | UPC | 071249346563 | | Unit Count | 3 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 5AB Mocha Ash Brown - **Item Form:** Creme - **Package Information:** Box - **Product Benefits:** Conditioning ## Images ![L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3 - Image 1](https://m.media-amazon.com/images/I/912TNS-0E6L.jpg) ![L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3 - Image 2](https://m.media-amazon.com/images/I/81FxxdsnmsL.jpg) ![L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3 - Image 3](https://m.media-amazon.com/images/I/81Zzo4NB+eL.jpg) ![L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3 - Image 4](https://m.media-amazon.com/images/I/81lKWkd8TlL.jpg) ![L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3 - Image 5](https://m.media-amazon.com/images/I/71jiouPKDlL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What’s new with Excellence? What’s the same? ​** A: We’ve replaced the pre-color treatment with a new salon inspired after color shampoo that cleanses the scalp and hair of excess residue. We have some new models on the front of box but don’t worry, your shade & color is the same you’ve always known! **Q: Does this get darker the longer you leave it on?** A: For the L'Oreal Excellence Creme, the longer the product is on to process the darker the result will be because it continues to deposit color **Q: What do you recommend if I don't like the smell of my hair after I color it?** A: You can care for your hair afterwards with L'Oreal EverPure Shampoo & Conditioner. These products are sulfate free and help protect the hair color from fading. **Q: My gray is beginning to be more stubborn and I need to color more often. Is it safe to use every three weeks?** A: We suggest coloring every 4 weeks or you may use our temporary spray Magic Root Cover Up in between applications. **Q: Does this product contain bleach?** A: The L'Oreal Excellence Creme Hair Color is not a bleach. The product contains ammonia and peroxide but not bleach. If a product contains bleach, there will be packets of bleaching powder in the product. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best hair dye that comes with shampoo and conditioner *by D***S on July 21, 2026* This is by far the best hair dye that has ever been made it lasted for months it covers your gray 100% And the color is beautiful that's all I use I don't use anything else I highly recommend this 100% ### ⭐⭐⭐⭐⭐ Beware of 20 volume developer in boxed color kits! *by A***Y on July 26, 2012* All boxed color comes with 20 volume developer (i.e., peroxide). The amount of peroxide in it will continue to lighten your hair each time you color, but you won't see the bleached-orange-brassy color your hair has turned until the colored dye wears off (usually 2 months after you use a boxed dye kit). I have medium ash brown hair, naturally, but every ash brown boxed dye kit I try would make my hair RED (and make me terribly mad). Ask anyone who is trying to achieve an ASH color...they DO NOT want to end up with RED hair!!! Yet, that's what many women get, time after time with boxed color kits. After a lot of Googling over the past few days I found out that the strong developer that comes in boxed kits is to blame (not the color itself). So, I ordered two boxes of the 5AB (a=ash, b=blonde?) ash mocha brown from Amazon--I have a lot of hair (past my shoulders). Then I went to Sally's and bought a bottle of 10 volume developer and threw away the boxed kit's 20 volume developer! That's right ladies...throw that crap away. Using a lower volume of peroxide (i.e. 10, or even 5) *should* stop your hair from continuing to get bleached (and turn orange underneath the fresh color you're just putting on). The 10 volume developer will open up the hair cuticle just enough to let the color in (and keep it in for a few months) without continuing to lighten/bleach your new growth or your already-bleached orange/brassy old-growth hair. Combining the color dye with a 10 volume developer is being called demi-permanent these days, and it is supposed to be a deposit-only coloring option (as opposed to stronger developers which simultaneously bleach/lighten your hair AND deposit color). I used half of my 6 oz concoction (3 ozs color cream and 3 ozs 10 volume developer) for my roots (let sit for 20 mins), then used the rest for my ends and combed it through (let sit for additional 10 mins). The color is WONDERFUL (no red cast!! finally!!!), my hair feels far less damaged than the last time I colored with boxed kit developers, and it's much shiner to boot. It may be one shade darker than the box, but that's to be expected. It will lighten up to that exact color over the next 2 shampoos. I'll never use anything more than a 10 developer ever again. If you're going to buy your own developer from Sally's you *could* also buy the l'oreal excellence cream color, too, and avoid the boxed kit altogether. BUT, I can't find 5AB mocha ash brown, though I do see a 5.1 ash brown. I just don't know if it's similar enough to the 5AB mocha ash brown boxed color. Maybe I'll try it down the road. For now, though, I'm buying several more boxes of this color. ### ⭐⭐⭐⭐⭐ Most perfect hair product & no ammonia. *by M***M on April 7, 2026* First no ammonia smell at all, other review must be for a different brand. Creme so doesn't drip all over & stays put. Includes shampoo & conditioner. The best I have found. Very easy, full coversge, evenly cokored and very natural, shiny & soft. Couldnt get conditioner open so used mine...Wasn't important part. So great it is difficult to find & long shipping times so order more than one.p ## Frequently Bought Together - L’Oréal Paris L'Oreal Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3 - LOreal Professional Magic Root Cover Up Temporary Grey Concealer Spray Hair Colour, Medium Brown, 57 gm --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.is/products/33457237-loreal-paris-excellence-creme-permanent-hair-color-5ab-mocha-ash](https://www.desertcart.is/products/33457237-loreal-paris-excellence-creme-permanent-hair-color-5ab-mocha-ash) --- *Product available on Desertcart Iceland* *Store origin: IS* *Last updated: 2026-09-18*