






🎉 Brighten your bake game with the ultimate white gel paste!
AmeriColor Bright White Soft Gel Paste is a 20-ounce kosher-certified food coloring made in the USA, designed to deliver superior, vibrant white color for a wide range of baking and decorating needs. Its non-separating, non-hardening formula ensures consistent, professional results batch after batch, packaged in a convenient flip-top squeeze bottle favored by top decorators globally.
| Best Sellers Rank | #16,751 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #88 in Food Coloring |
| Brand | AmeriColor |
| Color | White |
| Customer Reviews | 4.7 out of 5 stars 1,836 Reviews |
| Diet Type | Kosher |
| Item Weight | 20 Ounces |
| Liquid Volume | 20 Fluid Ounces |
| Specialty | Kosher |
W**M
Quality & Delivery
As always, the very best icing color. Fast delivery - exactly what I am ALWAYS looking for!
A**D
Best Gel White
I have ordered this multiple times and have never had an issue with it! It is the best whitener I've used for making by buttercream white.
B**R
Bright white
Making cookies bright
Y**.
This is the best white food color
I add Americolor white to my batches of icing for my cookie decorating. It makes a nice bright white, rather than an opaque look. It also helps to keep the darker colors from bleeding into the lighter colors. This is the best white food color out there.
S**.
Good quality icing colors.
Good price for item. Color quality is good and I add this to my icing for added bright white coloring. Product does not add any taste to my icing which is good. Purchase this many times.
J**N
if you're a cookier, you need it!
Makes royal icing bright white when you want it bright white and mutes colors when you want to tone them down!
S**A
Great product
Works great for decorating cookies
A**R
Trustworthy coloring
One of my favorite products! Doesn't taste bad in frosting and makes buttercream frosting white
Trustpilot
4 days ago
2 weeks ago