---
product_id: 290759414
title: "Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz"
brand: "seventh generation"
price: "4399 kr"
currency: ISK
in_stock: true
reviews_count: 13
category: "Seventh Generation"
url: https://www.desertcart.is/products/290759414-seventh-generation-laundry-detergent-ultra-power-plus-clean-scent-23
store_origin: IS
region: Iceland
---

# 6x enzyme-powered stain fighting 23oz ultra-concentrated bottle 60% less plastic, eco-smart Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz

**Brand:** seventh generation
**Price:** 4399 kr
**Availability:** ✅ In Stock

## Summary

> ♻️ Clean smarter, live lighter — the future of laundry is here!

## Quick Answers

- **What is this?** Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz by seventh generation
- **How much does it cost?** 4399 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/290759414-seventh-generation-laundry-detergent-ultra-power-plus-clean-scent-23)

## Best For

- seventh generation enthusiasts

## Why This Product

- Trusted seventh generation brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Eco-Champion:** Uses 60% less plastic, 50% less water, and is 75% lighter than traditional bottles—clean your clothes, not the planet.
- • **Compact & Mighty:** 66 loads packed into a sleek 23oz bottle that saves space and reduces clutter.
- • **Powerhouse Clean:** 6 potent enzymes and surfactants tackle stubborn stains with 6x cleaning strength.
- • **One Squeeze, One Load:** Easy Dose tech delivers the perfect detergent amount every time—no waste, no guesswork.
- • **Certified Safer Choice:** EPA Safer Choice certified for a toxin-free, skin-friendly wash that fits your mindful lifestyle.

## Overview

Seventh Generation Ultra Power Plus Clean Scent Laundry Detergent is a concentrated, eco-friendly formula delivering 66 loads in a compact 23oz bottle. Featuring innovative Easy Dose technology, it dispenses the perfect amount every time with just one squeeze. Powered by 6 enzymes and surfactants, it fights tough stains effectively while reducing environmental impact with 60% less plastic and 50% less water. EPA Safer Choice certified and free from harsh chemicals, it’s designed for busy, health-conscious households seeking powerful cleaning with a sustainable edge.

## Description

Life is complicated. Laundry shouldn't be. With Seventh Generation new easy dose Ultra concentrated laundry detergent, you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60 percent less plastic, 50 percent less water, and is 75 percent lighter than our 100oz bottle. With no unnecessary ingredients, easy dose power plus has 6 powerful enzymes and surfactants for a powerful clean that fights even the most stubborn stains. A safer Choice EPA certified product, it's also a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra concentrated laundry detergent is about to change the way you think about clean. At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home-and for the community and environment outside of it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future For the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are Certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you're joining us in nurturing the health of the next seven generations.

Review: ONE SQUIRT does an Large load, for real! - Best detergent I have ever used, I can’t believe one squirt does a large load - ONE! It has a nice clean lightly herbal scent. I am only usimg tide for rubbing out spots now - happy to have a less “blue” detergent that works!! Very pleased for myself and my hard working guys.
Review: Great price for non toxuc laundry detergent - Works well. Minimal quantity for great cleaning. Great price for 2. My skin has no irritating. Smells plant base.

## Features

- Our Seventh Generation Easy dose auto-dosing technology measures the right detergent amount-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need
- 6x cleaning agent: a powerful clean that fights even the most stubborn stains with 6 powerful enzymes and surfactants
- Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about
- Small dose, big clean: 60 percent less plastic, 50 percent less water, and 75 percent lighter than our 100 fl oz bottle
- Safer Choice EPA Certified

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08WV69C9B |
| ASIN  | B08WV69C9B |
| Allergen Information | Sulphites Free |
| Best Sellers Rank | #8,499 in Health & Household ( See Top 100 in Health & Household ) #92 in Liquid Laundry Detergent |
| Brand Name | Seventh Generation |
| Customer Reviews | 4.6 4.6 out of 5 stars (7,057) |
| Date First Available  | March 1, 2021 |
| Department  | All Ages/Unisex |
| Formulation Type | Concentrated |
| Global Trade Identification Number | 00732913449736 |
| Item Dimensions | 2.4 x 3.85 x 8.81 inches |
| Item Form | Liquid |
| Item Weight | 1.7 Pounds |
| Item model number  | 0732913449736 |
| Liquid Volume | 23.1 Fluid Ounces |
| Manufacturer | Unilever |
| Manufacturer  | Unilever |
| Material Features | Concentrated |
| Material Type Free | Phthalate Free |
| Number of Items | 1 |
| Product Dimensions  | 2.4 x 3.85 x 8.81 inches; 1.74 Pounds |
| Scent | Clean Scent |
| Skin Type | All |
| Specific Uses For Product | Machine Wash |
| UPC | 732913449736 |
| Unit Count | 23.1 Fluid Ounces |

## Product Details

- **Brand:** Seventh Generation
- **Item Form:** Liquid
- **Material Type Free:** Phthalate Free
- **Scent:** Clean Scent
- **Unit Count:** 23.1 Fluid Ounces

## Images

![Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz - Image 1](https://m.media-amazon.com/images/I/71s-8NA7kKL.jpg)
![Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz - Image 2](https://m.media-amazon.com/images/I/714kTurZ5QL.jpg)
![Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz - Image 3](https://m.media-amazon.com/images/I/71oVRU0ydxL.jpg)
![Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz - Image 4](https://m.media-amazon.com/images/I/815s-mPd3hL.jpg)
![Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz - Image 5](https://m.media-amazon.com/images/I/91np5gEX9bL.jpg)

## Available Options

This product comes in different **Size, Scent** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ ONE SQUIRT does an Large load, for real!
*by T***L on March 7, 2026*

Best detergent I have ever used, I can’t believe one squirt does a large load - ONE! It has a nice clean lightly herbal scent. I am only usimg tide for rubbing out spots now - happy to have a less “blue” detergent that works!! Very pleased for myself and my hard working guys.

### ⭐⭐⭐⭐⭐ Great price for non toxuc laundry detergent
*by A***R on February 17, 2026*

Works well. Minimal quantity for great cleaning. Great price for 2. My skin has no irritating. Smells plant base.

### ⭐⭐⭐⭐⭐ Cleans the Laundry Just Like You Expect
*by J***E on January 31, 2026*

Our clothes come out just as clean as they did with other detergents. I really like that my laundry doesn’t still smell like soap when it comes out of the washer and dryer. I am thrilled to have a small bottle of soap to pour from.

## Frequently Bought Together

- Seventh Generation Laundry Detergent, 23 oz (66 Loads) Ultra Concentrated EasyDose, Power+ Clean Scent
- Seventh Generation Dishwasher Detergent Packs for sparkling dishes Free & Clear Dishwasher Tabs (72 Count)
- Seventh Generation Foaming Dish Spray, 3 Refills and 1 Sprayhead, 16 Fl Oz (Pack of 3)

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-03-18*