








💇♀️ Elevate your hair game with shimmering color that speaks louder than words!
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in B61 Downtown Brown offers a high-impact, cool brown shade with 3X shimmering highlights. This vegan, alcohol-free hair dye kit delivers permanent, salon-quality color in just 25 minutes, enhanced by a Bonding Care Complex Conditioner that strengthens hair bonds for up to 40% stronger, vibrant hair. With over 50 bold shades inspired by cutting-edge fashion, Feria empowers you to transform your look effortlessly and sustainably.









| ASIN | B000KOU7FE |
| ASIN | B000KOU7FE |
| Batteries | 55 12V batteries required. |
| Best Sellers Rank | #293 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Hair Color |
| Brand Name | L'Oreal Paris |
| Color | B61 Downtown Brown (Hi-Lift Cool Brown) |
| Container Type | Packet |
| Customer Reviews | 4.4 4.4 out of 5 stars (51,830) |
| Full Cure Time | 25 Minutes |
| Global Trade Identification Number | 00071249218631 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Is Discontinued By Manufacturer | No |
| Item Form | Kit |
| Item Weight | 5.3 Ounces |
| Item model number | CTX |
| Manufacturer | L'Oreal Paris |
| Manufacturer | L'Oreal Paris |
| Material Feature | Compostable Warning |
| Material Features | Compostable |
| Material Type Free | Alcohol Free |
| Number of Items | 1 |
| Product Benefits | Hair Coloring |
| Product Dimensions | 6.6 x 3.5 x 2.7 inches; 5.3 ounces |
| UPC | 071249218631 |
| UPC | 071249218631 |
| Unit Count | 1 Count |
Y**A
Absolutely Love This Hair Color!
I recently tried the L’Oréal Paris Feria B61 Downtown Brown, and I am beyond impressed with the results! The color turned out exactly as shown on the box — a beautiful, cool-toned brown with gorgeous dimension and shine. The multi-faceted highlights really make my hair look vibrant and healthy.
B**A
Good color! Dye makes hair feel good ❤️
Love this color. The red came out fast but it fades to a really pretty color! Cant complain and hair still feels strong and I like the conditioner it comes with also.
A**R
Vibrant color
This review is for Cherry Crush. I previously had black dye in my hair which I stripped out (without bleach) about 3 weeks prior to using this dye. As you can see my hair was a light Auburn/patchy blonde with dark roots. I decided I wanted to stay dark so I went with this shade from a TikTok video I saw. This kit is easy to use, comes with shampoo along with conditioner which is nice. I’ve read many reviews saying that it fades fast, that is to be expected with any box dye kit in my opinion and the history of your hair plays a huge role in longevity of product. Overall I have no complaints. My hair feels soft and I feel the color was true to the description.
R**T
Best Hair Color Brand
This is my go to shade for a soft brown. The highlights are so pretty and golden. I have used other brands, but Feria smells good, is easy to use and does not damage my hair. It also lasts a very long time.
W**Y
Love this hair dye!
I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on Amazon at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI: it will dye the floor and the wall!
C**B
Super easy to use by yourself and great color!
Live this brand and this color. It comes w color care shampoo and conditioner. I have gotten so many compliments on my hair and I do it myself. So easy to use!
D**Y
Incorrect color example
I chose the color Rosey Blush because I wanted a light pink color. I did a bleaching beforehand, i started with a light blonde. It colored well, including Grey, but the color was not anything like the box examples. My hair turned a darker coral color. The produce works well, but the color was not as advertised.
H**N
Great color and highlights. (but .. )
Very good product... Many layers of color and highlights. I only gave 4 stars as it did not come close to producing the advertised color results on box.
S**D
Easy process. Happy with colour. Not too red. Colour rinsed out well. No bleeding on your sheets after first application.
さ**ら
ロレアルシリーズは、ほぼ白髪染めのものばかりで、ようやく見つけました。 コロナ禍ですし、あまり美容院には行きたくないし、自分で染めたいので、とても助かってます。もっと取り扱いを増やして欲しいです。
A**C
Excellent produit que je recommande vivement. Toutefois déçue qu il soit en rupture de stock .quand sera t il de nouveau en vente ?
J**H
I’ve tried various box dyes for deep black shades, but the Feria 10 Blackest Black is consistently one of my favorites for achieving a multi-dimensional look rather than an "ink-blot" flat color. The consistency of the dye is great—it’s thick enough to not drip everywhere but spreads easily through thick hair. One box was sufficient for my shoulder-length hair, but if yours is longer or very thick, I’d definitely recommend grabbing two. This truly is a deep, jet black. What I appreciate most is the "shimmer" factor Feria is known for. It catches the light beautifully and looks very healthy immediately after dyeing. The included multi-faceted shimmer enhancer conditioner is the highlight of the kit. It leaves my hair feeling incredibly soft and manages the typical post-dye dryness very well. Like most permanent dyes, it does have a strong chemical scent during the process, so make sure you’re in a well-ventilated room. I’ve found that this shade resists fading into that "muddy brown" look longer than other brands, especially if you use sulfate-free shampoo. It definitely can stain your hands and face and ears so if you use petroleum jelly, you can avoid that mess. This is my hair about 4 weeks after dyeing it.
R**I
This is a beautiful colour. It is a deep burgundy and that was what I was looking for. The quality is amazing. I have a very bad experience with Garnier Nutrise colour. So, I am happy with this one. Please, keep in mind, the time they state is accurate. I left the colour on my hair for 25 minutes. If you leave it longer, no more colour is getting in your hair, but may damage it! They test it. Also, I didn't wash my hair for 3 days after the colouring. That way, it absorbs the colour deep in to your hair. Then I wash my hair 3 times a week. The colour was still running after the 3 days but only a bit. I couldn't see it on my pink hair towel at all. I hope, it will last a month before my grey hair will show up again. I agree with some girl's comments that you need to follow the instructions. Then you will have a beautiful, shinny and smooth hair. I used Garnier for close to 15 years. This is my first experience with other brand and I am very happy that I switched to L'OREAL PARIS FERIA. Thank you Amazon for the fair price! I ordered 2 more and will order again in the future.
Trustpilot
1 month ago
3 days ago