What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L’Oréal Paris L’Oréal Paris Superior Preference Fade-Defying Color 5CB Medium Chestnut Brown - Warmer for Unisex

Product ID: 280463002

Details

Brand
L'Oreal Paris
Colour
5CB Medium
Item form
Liquid
Package information
Box
Product benefits
Conditioning

🎨Rich, fade-defying color spectrum

💧Vitamin E nourishes, prevents dryness

☀️UV filter protects color longevity

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6560 kr

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Description

🎨 Unlock your hair’s true color potential with lasting brilliance!

SEAMLESS GRAY COVERAGE - Confidently cover grays with a natural, rich medium chestnut tone.
NOURISHING VITAMIN E BOOST - Protects hair from dryness while enhancing softness and shine.
VIBRANT LONG LASTING SHINE - Experience a luminous chestnut brown that stays radiant day after day.
ADVANCED FADE DEFYING FORMULA - UV filter locks in color, keeping your hair fresh and vibrant longer.
UNISEX APPEAL FOR EVERY PROFESSIONAL - A warm, sophisticated shade designed to elevate your polished look.

L’Oréal Paris Superior Preference Fade-Defying Color in 5CB Medium Chestnut Brown delivers a rich, long-lasting chestnut hue with superior gray coverage. Enriched with Vitamin E and a UV filter, it nourishes hair while protecting color from fading and dryness, making it a top choice for professionals seeking vibrant, enduring shine.

Specifications

ASIN	B002LKCMJO
ASIN	B002LKCMJO
Best Sellers Rank	#12,423 in Beauty ( See Top 100 in Beauty ) #199 in Permanent Hair Color
Customer reviews	4.5 4.5 out of 5 stars (21,161)
Date First Available	6 August 2012
Is Discontinued By Manufacturer	No
Item model number	071249158289
Item model number	071249158289
Manufacturer	LOreal
Manufacturer	LOreal
Product Dimensions	6.1 x 9.14 x 15.75 cm; 10 g
Product Dimensions	6.1 x 9.14 x 15.75 cm; 10 g

Reviews

L**A

Don't buy it

No ash tone at all, plain light brown color. Waisted money!

18.02.2024

K**M

I love it. The color is so pretty and it doesn't smell. I will buy it again.

18.06.2020

P**E

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended

8.09.2025

E**.

Package arrived as expected. The color is brilliant, such an empowering yet settle and calm yet modern shade of dark brown and the hair looks considerably healthier and shinier. The paint had some downsides such as being too liquid therefore hard at application along with extremely strong suffocating ammonia smell. Beside that, the results are absolutely gorgeous.

6.11.2017

M**F

My sister-in-law loves this color. She couldnt find it so I sent it to her. Very vibrant auburn.

5.02.2021

マ**ア

色はあまりめだたないから〜ちょうど良いですよ、また売れて下さいね〜、宜しくお願いします🤗🖐

5.11.2017

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TrustScore 4.5 | 7,300+ reviews

Khalid Z.

Great experience from order to delivery. Highly recommended!

1 week ago

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

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6560 kr

Duties & taxes included

In stock

Sold byAmazon IcelandDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Iceland.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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1 month ago

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