Sun Bum Blonde Purple Shampoo - Cleanses and Prevents Dryness with Deep Moisturizing and Brightening Formula - Color Enhancing and Toning Treatment for Blonde Hair - Color Friendly - 10 oz

Best shampoo for blonds and truly keeps hair from going "brassy." I have been using this shampoo for 4 or 5 years and it keeps my blond hair shiny, smelling wonderful and soft.

Love this product. Doesn't dry out your hair like some.

Great highly pigmented purple shampoo for blonde, highlighted or gray hair. This stuff smells really nice and lathers great. My one complaint is that it tends to ooze up out of the cap after use and that not only wastes product but makes a terrible mess because it is sooooo purple. Do yourself a favor and screw the cap on REALLY rightly after you have removed the seal on the top. I also leave the part that pops open and closed open all of the time because if I don't, it still seems to manage to leak.

I left the shampoo in for at least five minutes. Works great and didn’t dry my hair out. It also smells so good! It made my hair color go from brassy to ashy cool, how I want it!

I really like the smell but it leaves purple build up in my hair. I also noticed it leaks a lot and spills everywhere. I haven’t noticed much progress in toning my hair though

My daughter loves this for her color treated hair. It’s her go-to in shampoo and also conditioner.

I was surprised at the quality of this shampoo (and conditioner). It smells really good, it's almost like a lotion texture, and I liked the way my hair looked and felt after using it. It seems a little goes a long way, too. I plan to continue using it. Highly recommend.

Smell was nice and product was okay. Problem was, for some reason the bottle leaked after every use, leading to a lot of wasted shampoo and cleanup.