---
product_id: 277133642
title: "Lillian Ruff Ultra-Brightening Professional Whitening Shampoo for Dogs with Aloe & Coconut Oil for Dry Skin & Itch Relief - pH-Balanced Dog Whitening Shampoo Remove Stains, Yellowing, & Odor (16oz)"
brand: "lillian ruff"
price: "12187 kr"
currency: ISK
in_stock: true
reviews_count: 5
category: "Lillian Ruff"
url: https://www.desertcart.is/products/277133642-lillian-ruff-ultra-brightening-professional-whitening-shampoo-for-dogs-aloe
store_origin: IS
region: Iceland
---

# 100% Vegan & Cruelty-Free Hydrating Aloe formula pH-Balanced for sensitive skin Lillian Ruff Ultra-Brightening Professional Whitening Shampoo for Dogs with Aloe & Coconut Oil for Dry Skin & Itch Relief - pH-Balanced Dog Whitening Shampoo Remove Stains, Yellowing, & Odor (16oz)

**Brand:** lillian ruff
**Price:** 12187 kr
**Availability:** ✅ In Stock

## Summary

> ✨ Brighten your pet’s day with every wash! 🐾

## Quick Answers

- **What is this?** Lillian Ruff Ultra-Brightening Professional Whitening Shampoo for Dogs with Aloe & Coconut Oil for Dry Skin & Itch Relief - pH-Balanced Dog Whitening Shampoo Remove Stains, Yellowing, & Odor (16oz) by lillian ruff
- **How much does it cost?** 12187 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/277133642-lillian-ruff-ultra-brightening-professional-whitening-shampoo-for-dogs-aloe)

## Best For

- lillian ruff enthusiasts

## Why This Product

- Trusted lillian ruff brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hydrate & Soothe:** Infused with Aloe to deeply moisturize and calm dry, itchy skin for your pet’s ultimate comfort.
- • **Clean & Conscious:** Gluten-free, paraben-free, sulfate-free, vegan, and proudly made in the USA with zero animal testing.
- • **Safe for All Pets:** Gentle, pH-balanced formula suitable for dogs, cats, and most pets, even the most sensitive skin types.
- • **Salon-Quality Grooming:** Easily rinses out, detangles fur, and leaves a fresh, irresistible scent—perfect for daily maintenance or show-ready coats.
- • **Ultra-Brightening Power:** Effectively removes stains, yellowing, and odors to restore your dog’s coat to a radiant shine.

## Overview

Lillian Ruff Ultra-Brightening Professional Whitening Shampoo is a 16oz pH-balanced, vegan, and cruelty-free formula enriched with moisturizing Aloe and Coconut Oil. Designed to hydrate dry skin, relieve itchiness, and remove stains and yellowing, it’s safe for all breeds and sensitive skin types. Proudly made in the USA, this shampoo delivers a salon-quality shine and fresh scent while being free from gluten, parabens, and sulfates.

## Description

Add a Beautiful Shine Lillian Ruffs Brightening Shampoo adds shine and luster to all color coats, especially white coats. Our Brightening Shampoo helps with matting, tangling, and fly-away hair. Brightening Shampoo contains aloe that is moisturizing for your dog's skin. Directions Wet pet's coat completely with warm water. Dispense a generous amount of shampoo into the palm of the hand and thoroughly massage into your pet's coat beginning at the head and working back towards the tail. Avoid getting into eyes. Rinse completely. Repeat as necessary Our Commitment to Quality We continue to deliver products that are of the highest quality standards and difficult to find anywhere else, other than "The Premium Shoppe". Search desertcart for our other Lillian Ruff products. When only the best will do. You will love them, guaranteed. Best when used as a complete grooming regimen with our Lillian Ruff Soothing Coconut Oatmeal Shampoo, Lillian Ruff Coconut Oatmeal Conditioner, and Breath Freshener. Try them all out today! Your pet will smell amazing and their coat will be as soft as can be. Our pet grooming products are made right here in the USA. No animal testing, 100% Cruelty-free GLUTEN-FREE | PARABEN FREE | SULFATE FREE | VEGAN. Safe for dogs, cats, and most pets.

Review: This shampoo works nicely, and smells amazing. It doesn’t stain purple, but brightens just enough. We used on my son’s show steer that had grass stains.
Review: Works great. I recommend diluting the shampoo in water before applying, put in squeeze bottle and go crazy. It'll cover all areas easier, saves a ton of product and i feel like its easier on my girls skin. Smell delish, like blueberries. Detangler leaves fur so soft and smelling great but i recommend it after bath if hair is really tagled or for daily use/maintenance.

## Features

- HYDRATE - Contains Aloe which is moisturizing for your dog's skin. The shampoo rinses out easily leaving it safe for the most sensitive skin types. Safe for dogs, cats, and most pets.
- MADE IN THE USA- Our pet grooming products are made right here in the USA. No animal testing, 100% Cruelty-free GLUTEN FREE | PARABEN FREE | SULFATE FREE | VEGAN.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01K3712K6 |
| Allergen information | Gluten Free |
| Batteries Included | No |
| Breed Recommendation | All Breed Sizes |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,497) |
| Date First Available | 28 January 2017 |
| Item Weight | 540 g |
| Item form | Liquid |
| Liquid volume | 16 Fluid Ounces |
| Manufacturer | Lillian Ruff |
| Manufacturer reference | unknown |
| Number of Items | 1 |
| Pet Type | Dog |
| Product Dimensions | 5.11 x 5.11 x 20.29 cm; 539.77 g |
| Quantity | 1 |
| Size | 450 g |
| Special ingredients | Aloe |
| Specific Uses | Moisturizing, Odor Control |
| Target species | Dog |
| UPC | 721867336629 |
| batteries required | No |

## Product Details

- **Brand:** Lillian Ruff
- **Material type free:** Cruelty Free, Gluten Free, Paraben Free, Sulfate Free, Tear Free
- **Product benefits:** A pet shampoo designed to brighten & whiten coats & hydrate pet skin
- **Recommended uses for product:** dog grooming, tear stains, pet shampoo
- **Scent:** Coconut

## Images

![Lillian Ruff Ultra-Brightening Professional Whitening Shampoo for Dogs with Aloe & Coconut Oil for Dry Skin & Itch Relief - pH-Balanced Dog Whitening Shampoo Remove Stains, Yellowing, & Odor (16oz) - Image 1](https://m.media-amazon.com/images/I/61n4v-L0kLL.jpg)
![Lillian Ruff Ultra-Brightening Professional Whitening Shampoo for Dogs with Aloe & Coconut Oil for Dry Skin & Itch Relief - pH-Balanced Dog Whitening Shampoo Remove Stains, Yellowing, & Odor (16oz) - Image 2](https://m.media-amazon.com/images/I/61vFcNIoJpL.jpg)
![Lillian Ruff Ultra-Brightening Professional Whitening Shampoo for Dogs with Aloe & Coconut Oil for Dry Skin & Itch Relief - pH-Balanced Dog Whitening Shampoo Remove Stains, Yellowing, & Odor (16oz) - Image 3](https://m.media-amazon.com/images/I/61yQIVMMVjL.jpg)
![Lillian Ruff Ultra-Brightening Professional Whitening Shampoo for Dogs with Aloe & Coconut Oil for Dry Skin & Itch Relief - pH-Balanced Dog Whitening Shampoo Remove Stains, Yellowing, & Odor (16oz) - Image 4](https://m.media-amazon.com/images/I/71GhUOmR37L.jpg)
![Lillian Ruff Ultra-Brightening Professional Whitening Shampoo for Dogs with Aloe & Coconut Oil for Dry Skin & Itch Relief - pH-Balanced Dog Whitening Shampoo Remove Stains, Yellowing, & Odor (16oz) - Image 5](https://m.media-amazon.com/images/I/71NljqsjyxL.jpg)

## Available Options

This product comes in different **Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by C***N on 30 December 2025*

This shampoo works nicely, and smells amazing. It doesn’t stain purple, but brightens just enough. We used on my son’s show steer that had grass stains.

### ⭐⭐⭐⭐⭐ Review
*by M***G on 10 October 2025*

Works great. I recommend diluting the shampoo in water before applying, put in squeeze bottle and go crazy. It'll cover all areas easier, saves a ton of product and i feel like its easier on my girls skin. Smell delish, like blueberries. Detangler leaves fur so soft and smelling great but i recommend it after bath if hair is really tagled or for daily use/maintenance.

### ⭐⭐⭐⭐⭐ Review
*by B***D on 1 October 2025*

I've always used this Lillian Ruff shampoo for my sweet Maltese. It leaves his hair satin soft with sweet smell. Clean and brightest white hair which makes him more cuddly and adorable. I'm a loyal user of this product.

## Frequently Bought Together

- Lillian Ruff Ultra-Brightening Professional Whitening Shampoo for Dogs with Aloe & Coconut Oil for Dry Skin & Itch Relief - pH-Balanced Dog Whitening Shampoo Remove Stains, Yellowing, & Odor (16oz)
- Lillian Ruff Berry Blue Brightening Face and Body Conditioner for Dogs & Cats - Tear Free Blueberry Conditioner - Remove Tear Stains, Hydrate Dry Skin, Add Shine & Luster to Coats - Made in USA (16oz)
- Lillian Ruff Berry Blue Brightening Face and Body Wash for Dogs - Blueberry Shampoo - Remove Tear Stains, Hydrate Dry Itchy Skin, Add Shine & Luster to Coats (Berry Blue Shampoo 16oz)

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**Shop now:** [https://www.desertcart.is/products/277133642-lillian-ruff-ultra-brightening-professional-whitening-shampoo-for-dogs-aloe](https://www.desertcart.is/products/277133642-lillian-ruff-ultra-brightening-professional-whitening-shampoo-for-dogs-aloe)

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-02-25*