What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Auburn 6R, 1 Hair Dye Kit

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Auburn 6R, 1 Hair Dye Kit

Product ID: 2614335

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Details

Color
6R Light
Package Information
Packet
Product Benefits
For gorgeous
Brand
L'Oreal Paris
Item Form
Cream

⏳Up to 9 weeks fade-defying color

🌞UV filter & Vitamin E-infused conditioner

💧No-drip gel formula for precise application

Description

✨ Own your glow with fade-defying brilliance!

COMPLETE CARE KIT - Includes color gel, developer crème, shine protect conditioner, gloves, and easy instructions—everything you need in one box.
LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
PRECISION NO DRIP FORMULA - Gel texture ensures mess-free, exact application for salon-quality results at home.
GRAY COVERAGE CONDITIONING - Superior gray coverage combined with a conditioning formula that leaves hair silky and resilient.
TRUSTED INNOVATION SINCE 1973 - Backed by decades of L’Oreal expertise, blending cutting-edge tech with premium quality for your signature look.

L'Oreal Paris Superior Preference Permanent Hair Color delivers rich, luminous, and fade-defying hair color that lasts up to 9 weeks. Featuring a no-drip gel formula for precise application and a UV filter plus Vitamin E-infused conditioner to protect and enhance shine, this all-in-one kit covers gray hair while conditioning for silky, resilient results. Trusted since 1973, it offers over 50 shades to help you find your perfect signature color.

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