---
product_id: 260467744
title: "L'Oreal Excellence HiColor Soft Brown by L'Oreal Paris"
brand: "l'oreal technique"
price: "6462 kr"
currency: ISK
in_stock: true
reviews_count: 13
category: "L'oreal Technique"
url: https://www.desertcart.is/products/260467744-loreal-excellence-hicolor-soft-brown-by-loreal-paris
store_origin: IS
region: Iceland
---

# 30 vibrant shades No drip formula 30 min quick processing L'Oreal Excellence HiColor Soft Brown by L'Oreal Paris

**Brand:** l'oreal technique
**Price:** 6462 kr
**Availability:** ✅ In Stock

## Summary

> 🎨 Elevate your look with bold, brilliant color that commands attention.

## Quick Answers

- **What is this?** L'Oreal Excellence HiColor Soft Brown by L'Oreal Paris by l'oreal technique
- **How much does it cost?** 6462 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/260467744-loreal-excellence-hicolor-soft-brown-by-loreal-paris)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Time-Smart Beauty:** Achieve salon-quality results in just 30 minutes—perfect for busy pros.
- • **Effortless Application:** No drip, smooth texture ensures mess-free, precise coloring every time.
- • **Tailored for Dark Hair:** Specifically designed to brighten black to medium brown hair without pre-lightening.
- • **Lift & Tone in One Step:** Lifts dark hair 3-4 levels while neutralizing brassiness for flawless color.
- • **True-to-Shade Intensity:** Rich creme formula delivers long-lasting, fade-resistant color that pops.

## Overview

L'Oreal Excellence HiColor Soft Brown is a permanent hair color specially formulated to lift dark hair 3-4 levels in a single step without brassiness. Featuring a no-drip, conditioning creme formula, it delivers true-to-shade, long-lasting color in just 30 minutes. Available in 30 shades, it’s designed for professionals and trendsetters seeking vibrant, fade-resistant results without pre-lightening.

## Description

Excellence HiColor Permanent Hair Color is permanent hair color specifically created for dark hair (black to medium brown). Developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 3-4 levels. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color. True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.

Review: Amazing color but bleeds with every wash - Use with developer 30 and leave for 40min on bottom hair (residue colored hair) and only 10-15min on roots (new virginhair) Caught the color really well even on my dark hair. But color bleeds for many weeks. Use dark towel .Now over 2 months and there is still a strong red color. But as with any strong color hair is frizzy for few days need to mask and moisturise frequently
Review: crazy good - this really does the job when it comes to hot red hair. deffo recommend.

## Features

- No drip application
- Available in 30 shades
- Long lasting color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0002Z8PL4 |
| ASIN  | B0002Z8PL4 |
| Best Sellers Rank | #2,267 in Beauty ( See Top 100 in Beauty ) #24 in Permanent Hair Color |
| Customer reviews | 4.5 4.5 out of 5 stars (24,068) |
| Date First Available  | 6 August 2012 |
| Is Discontinued By Manufacturer  | Yes |
| Item model number | 41051151 |
| Item model number  | 41051151 |
| Manufacturer | L'Oreal |
| Manufacturer  | L'Oreal |
| Product Dimensions | 16.9 x 4.7 x 16.9 cm; 68 g |
| Product Dimensions  | 16.9 x 4.7 x 16.9 cm; 68 g |

## Product Details

- **Brand:** L'OREAL TECHNIQUE
- **Colour:** Soft Brown
- **Item form:** Cream
- **Package information:** Tube
- **Product benefits:** Intense, long-lasting color

## Images

![L'Oreal Excellence HiColor Soft Brown by L'Oreal Paris - Image 1](https://m.media-amazon.com/images/I/81SN5xwU7LL.jpg)

## Questions & Answers

**Q: Is developer included?**
A: No, developer must be purchased separately. This item should be used with L'Oreal Technique Oreor Creme Developer at a ratio of 1 part color to 1 part developer. Read pack instructions & safety warnings carefully prior to use.

**Q: Is HiColor right for me?**
A: HiColor is suitable for dark hair (black to medium brown).

**Q: If needed, how can I remove this hair color?**
A: To remove color, apply ColorZap hair color remover to dry hair, starting at roots. Leave on for 20 minutes. Rinse, shampoo, and condition.

**Q: Is a mixing bowl and brush included?**
A: No, this item does not include a mixing bowl and brush.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing color but bleeds with every wash
*by K***. on 2 October 2020*

Use with developer 30 and leave for 40min on bottom hair (residue colored hair) and only 10-15min on roots (new virginhair) Caught the color really well even on my dark hair. But color bleeds for many weeks. Use dark towel .Now over 2 months and there is still a strong red color. But as with any strong color hair is frizzy for few days need to mask and moisturise frequently

### ⭐⭐⭐⭐⭐ crazy good
*by B***S on 10 July 2023*

this really does the job when it comes to hot red hair. deffo recommend.

### ⭐⭐⭐⭐⭐ Nice
*by N***R on 23 September 2024*

Amazing

## Frequently Bought Together

- L'Oréal Technique HiColor Browns & Blondes Permanent Hair Color - Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting
- L'OREAL TECHNIQUE Oreor 20 Volume Developer - Hair Color Developer, Creamy Formula For Uniform Results, Combine With Color of Your Choice, 16 Fl Oz
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

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**Shop now:** [https://www.desertcart.is/products/260467744-loreal-excellence-hicolor-soft-brown-by-loreal-paris](https://www.desertcart.is/products/260467744-loreal-excellence-hicolor-soft-brown-by-loreal-paris)

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-02-22*