What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

L Oréal Paris Loreal Superior Preference Fade Defying Color Shine

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Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

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6169 kr

Duties & taxes included

In stock

Sold byAmazon IcelandDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Iceland.

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Description

🌟 Own your glow with color that lasts and shines bright!

LONG LASTING BRILLIANCE - Enjoy vibrant, fade-defying color that stays radiant for up to 8 weeks.
SIGNATURE SHADE SPECTRUM - Choose from over 50 luminous shades to express your unique style.
ADVANCED COLOR PROTECTION - Infused with Camelina Oil, Vitamin E, and UV filters to shield and nourish your hair.
ALCOHOL FREE COMPOSTABLE - Gentle on hair and the planet, combining beauty with sustainability.
SALON QUALITY SHINE AT HOME - Experience rich, multidimensional color with a translucent gel formula and conditioning system.

L’Oréal Paris Superior Preference Fade-Defying Color + Shine System delivers permanent, vibrant hair color that lasts up to 8 weeks. Featuring over 50 luminous shades, this alcohol-free cream formula is paired with a Care Supreme Conditioner enriched with Camelina Oil, Vitamin E, and UV filters to protect and nourish hair while enhancing shine. Trusted since 1973, it offers salon-quality results with sustainable packaging.

Specifications

ASIN	B071F2F6WZ
Best Sellers Rank	#93,401 in Beauty ( See Top 100 in Beauty ) #1,211 in Permanent Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	5MB Medium Auburn
Colour	5MB Medium Auburn
Container Type	Box
Customer Reviews	4.5 out of 5 stars 2,187 Reviews
Full Cure Time	8 Weeks
Hair Color Permanence	Permanent
Hair Type	All
Hair type	All
Item Form	Cream
Item Weight	0.4 Ounces
Item form	Cream
Manufacturer	LORBS
Manufacturer Part Number	071249253090
Material Features	Compostale
Material Type Free	Alcohol Free
Model Number	173266
Number of Items	1
Package information	Box
Product Benefits	Color Protection
Product benefits	Color Protection
Recommended Uses For Product	Softening
Suitable Hair Color	All Hair Colors
UPC	071249253090
Unit Count	1 Count

Reviews

E**N

Worked perfectly

After bleaching my bright red hair and toning it with Wella T18 it still needed something to even out the colour. I waited a week and used this colour. It worked perfectly. No brassyness or orange tones. Beautiful!

5.08.2020

K**Y

Great color

The only type of hair color I use - and much more reasonable than going to a salon! I mix it with another Preference color for my long hair.

28.06.2026

N**U

Waste of money,dnt buy

Now my hair become orange. It's totally waste of money

13.06.2020

R**S

Good color, good staying power.

Pretty and natural-looking color on me. The color stays well, and the after treatment conditioner that comes with it is great. I tend to look orange-y when colors get too warm, so this is a nice light blonde. I order in bulk.

26.06.2026

B**E

Parfait

Jadore la couleur!!

7.09.2019

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

Anjali K.

The product quality is outstanding. Exactly what I needed for my work.

1 month ago

View all Trustpilot reviews

6169 kr

Duties & taxes included

In stock

Sold byAmazon IcelandDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Iceland.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Yusuf A.

Fantastic experience overall. Will recommend to friends and family.

1 month ago

Meera L.

Smooth transaction and product arrived in perfect condition.

3 weeks ago