--- product_id: 257023032 title: "Paris Excellence HiColor Red 1.2 oz (Pack of 3)" brand: "l'oreal technique" price: "9219 kr" currency: ISK in_stock: true reviews_count: 13 category: "L'oreal Technique" url: https://www.desertcart.is/products/257023032-paris-excellence-hicolor-red-1-2-oz-pack-of-3 store_origin: IS region: Iceland --- # Lifts hair 3-4 levels in one step True-to-shade, long-lasting color Quick 30-minute processing time Paris Excellence HiColor Red 1.2 oz (Pack of 3) **Brand:** l'oreal technique **Price:** 9219 kr **Availability:** ✅ In Stock ## Summary > ⚡ Elevate your dark hair game—bold, bright, and brilliantly easy! ## Quick Answers - **What is this?** Paris Excellence HiColor Red 1.2 oz (Pack of 3) by l'oreal technique - **How much does it cost?** 9219 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/257023032-paris-excellence-hicolor-red-1-2-oz-pack-of-3) ## Best For - l'oreal technique enthusiasts ## Why This Product - Trusted l'oreal technique brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Speedy Transformation:** Achieve salon-quality color in just 30 minutes—no pre-lightening needed - • **Effortless Lift & Tone:** Breakthrough tech lifts dark hair 3-4 levels without brassiness - • **Condition & Color in One:** Smooth, conditioning formula penetrates deeply for healthy, shiny hair - • **Hygienic & User-Friendly:** Packaged for freshness with clear usage instructions to ensure perfect results - • **Vibrant, Fade-Resistant Shades:** Rich creme formula delivers intense, true-to-shade color that lasts ## Overview L'OREAL TECHNIQUE Excellence HiColor is a permanent hair color designed to lift dark hair 3-4 levels in a single step without brassiness. Its fast 30-minute processing time and conditioning creme formula deliver vibrant, true-to-shade blonde and ash highlights that resist fading. Perfect for professionals and trendsetters seeking a hassle-free, salon-quality color upgrade without pre-lightening. ## Description L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair Review: Amazing color but bleeds with every wash - Use with developer 30 and leave for 40min on bottom hair (residue colored hair) and only 10-15min on roots (new virginhair) Caught the color really well even on my dark hair. But color bleeds for many weeks. Use dark towel .Now over 2 months and there is still a strong red color. But as with any strong color hair is frizzy for few days need to mask and moisturise frequently Review: crazy good - this really does the job when it comes to hot red hair. deffo recommend. ## Features - Permanent Hair Color for Professional use only. - The no-drip, easy-to-use creme formula protects and pampers hair during and after processing. - See full Instructions printed inside of the carton. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B004KEQKR4 | | ASIN | B004KEQKR4 | | Best Sellers Rank | #3,861 in Beauty ( See Top 100 in Beauty ) #31 in Permanent Hair Color | | Brand Name | L'OREAL TECHNIQUE | | Color | plain red | | Container Type | Tube | | Customer Reviews | 4.5 4.5 out of 5 stars (24,802) | | Customer reviews | 4.5 4.5 out of 5 stars (24,802) | | Date First Available | 27 August 2012 | | Full Cure Time | 3E+1 Minutes | | Hair Color Permanence | Permanent | | Hair Type | All | | Is Discontinued By Manufacturer | No | | Item Form | Cream | | Item model number | SG_B004KEQKR4_US | | Manufacturer | L'Oreal Paris | | Manufacturer | L'Oreal Paris | | Manufacturer Part Number | HiColor | | Material Features | creamy texture | | Material Type Free | Peroxide Free | | Model Number | SG_B004KEQKR4_US | | Number of Items | 3 | | Product Benefits | Provides intense, long-lasting color that lifts dark hair in one single step, without brassiness | | Product Dimensions | 15.24 x 5.08 x 7.62 cm; 140 g | | Recommended Uses For Product | Hair colours and lightening | | Set Name | Excellence HiColor Red (Pack of 3) | | Suitable Hair Color | Dark Brown | | UPC | 657201051029 | | Unit Count | 102.0 Grams | ## Product Details - **Brand:** L'OREAL TECHNIQUE - **Colour:** plain red - **Item form:** Cream - **Package information:** Tube - **Product benefits:** Provides intense, long-lasting color that lifts dark hair in one single step, without brassiness ## Images ![Paris Excellence HiColor Red 1.2 oz (Pack of 3) - Image 1](https://m.media-amazon.com/images/I/61HGbhBey5L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: I am looking for a dark, blood red color. Would this color work or would Magenta be better?** A: Yes use as directed and you will love the results ! I own two retail stores and intense red ,magenta and red are the hot shades 2nd year running .looking at the chart , intense red is what your describing . Do it you will love the attention .Best Alex Jet **Q: does it bleed when you wash your hair?** A: I don’t think so, I made a red conditioner and shampoo, so I don’t think it does but what I am using for my hair it does. I washed my hair with regular shampoo and conditioner at my dad’s and I didn’t see any color on the tube. I will say probably the first and second, after that you should be fine. **Q: Will any brand of developer work or do you have to use L'Oreal?** A: Other brands will work. **Q: I have really long hair. How many tubes do i need?** A: My hair was to the middle of my back and I used 2 to 2 1/2 ## Customer Reviews ### ⭐⭐⭐⭐⭐ Amazing color but bleeds with every wash *by K***. on 2 October 2020* Use with developer 30 and leave for 40min on bottom hair (residue colored hair) and only 10-15min on roots (new virginhair) Caught the color really well even on my dark hair. But color bleeds for many weeks. Use dark towel .Now over 2 months and there is still a strong red color. But as with any strong color hair is frizzy for few days need to mask and moisturise frequently ### ⭐⭐⭐⭐⭐ crazy good *by Z***Z on 10 July 2023* this really does the job when it comes to hot red hair. deffo recommend. ### ⭐⭐⭐⭐⭐ Nice *by N***R on 23 September 2024* Amazing ## Frequently Bought Together - L'Oreal Excel Hicolor Highlights Red 34 g (3-Pack) - L’Oréal Excel Hicolor HiLights Magenta - Yibaijia 18 Pcs Tools for Hair Colouring Kit, Dying, DIY Beauty Salon Bleaching, Dye Bowl and Brush, including Mixing, Ear Cover, Shawl, Gloves, Clips --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.is/products/257023032-paris-excellence-hicolor-red-1-2-oz-pack-of-3](https://www.desertcart.is/products/257023032-paris-excellence-hicolor-red-1-2-oz-pack-of-3) --- *Product available on Desertcart Iceland* *Store origin: IS* *Last updated: 2026-04-29*