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🔥 Turn heads with bold red brilliance — no bleach, no wait!
L'Oréal Technique HiColor Red HiLights delivers intense, permanent magenta highlights on dark hair without the need for pre-lightening. Its rich, no-drip creme formula lifts hair 3-4 levels quickly, offering salon-quality results in just 20 minutes. Ammonia- and fragrance-free, this product is designed for easy, mess-free application and long-lasting vibrant color, making it a top choice for professionals and trendsetters alike.











| ASIN | B003YHHV80 |
| ASIN | B003YHHV80 |
| Best Sellers Rank | #5,367 in Beauty ( See Top 100 in Beauty ) #1 in Hair Color Additives & Fillers |
| Brand Name | L'OREAL TECHNIQUE |
| Color | Magenta |
| Container Type | Bottle |
| Customer Reviews | 4.6 4.6 out of 5 stars (3,882) |
| Customer reviews | 4.6 4.6 out of 5 stars (3,882) |
| Date First Available | 6 August 2012 |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00657201051012 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Is Discontinued By Manufacturer | Yes |
| Item Form | Cream |
| Item model number | 5101 |
| Manufacturer | L'Oreal Technique |
| Manufacturer | L'Oreal Technique |
| Manufacturer Part Number | 41051012 |
| Material Features | Ammonia-free |
| Material Type Free | Fragrance Free |
| Model Number | 5101 |
| Number of Items | 1 |
| Product Benefits | No pre-lightening required, intense red highlights, quick processing time |
| Product Dimensions | 16.9 x 4.7 x 16.9 cm; 50 g |
| Recommended Uses For Product | Dark Hair |
| Set Name | Highlights |
| Suitable Hair Color | Red |
| UPC | 657201051012 741655750956 |
| Unit Count | 34 Grams |
A**A
Amazing for black hair
This is a amazing dye! Amazing for black hair. I used 30 developer and it lifted to a bright red. Highly reccomed
M**G
Gorgeous
I wish I bought three bottles instead of two but I made it work. It turned out so beautiful, you will not regret trying it out for a change.
L**L
Effective
The color is absolutely beautiful and it works best with 30 vol developer (from personal experience). However I’d advice if you’ve got medium to long hair one pack won’t be enough.
A**S
Good product
Good product, exactly as advertised.
M**L
Gorgeous
Looks amazing on my dark hair it’s so vibrant i didn’t expect that to be honest!
J**N
Very good
This dyed my black natural hair with vol 20 developer. Mixed it and got red hair. Amazing.
H**Y
works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!
ش**ي
جيد ورائع جداً
J**E
i used this dye over a badly done chunk of hair that i had previously lightened and used different dye on and this colour is beautiful! it’s exactly what i was looking for, and didn’t damage my hair anymore than it already was. the previous dye was very uneven and patchy due to it being the first time my friend had used bleach on someone and i wasn’t super fussed because it was mostly hidden, but im actually obsessed with this colour and i never write reviews but had to for this! i used 20 vol developer and left it in for maybe 25-30 minutes?
S**A
It’s the best. I have very dark hair but it colored my hair so good. Definitely should buy it. It does work for darker hair
M***
Colour stain is okay however it depends on your hair colour. Please keep in mind that this is red so it will bleed every single time you wash your hair or put water on it.
Trustpilot
3 days ago
2 weeks ago