---
product_id: 255957186
title: "Wella Color Charm Permanent Liquid Hair Toner (T28 Natural Blonde)"
brand: "colorcharm"
price: "4190 kr"
currency: ISK
in_stock: true
reviews_count: 5
category: "Colorcharm"
url: https://www.desertcart.is/products/255957186-wella-color-charm-permanent-liquid-hair-toner-t28-natural-blonde
store_origin: IS
region: Iceland
---

# Up to 90% less breakage Vegan & paraben-free formula 12 versatile tone options Wella Color Charm Permanent Liquid Hair Toner (T28 Natural Blonde)

**Brand:** colorcharm
**Price:** 4190 kr
**Availability:** ✅ In Stock

## Summary

> 🎨 Elevate your blonde game—because your hair deserves the spotlight!

## Quick Answers

- **What is this?** Wella Color Charm Permanent Liquid Hair Toner (T28 Natural Blonde) by colorcharm
- **How much does it cost?** 4190 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/255957186-wella-color-charm-permanent-liquid-hair-toner-t28-natural-blonde)

## Best For

- colorcharm enthusiasts

## Why This Product

- Trusted colorcharm brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Brass-Busting Power:** Neutralizes unwanted brass for flawless blonde tones
- • **Clean Beauty Choice:** Vegan and free from parabens for conscious care
- • **Gentle Yet Effective:** Permanent formula with up to 90% less hair breakage
- • **Trusted & Top-Ranked:** #1 Permanent Toner in the US with 4.4⭐ from 4,800+ reviews
- • **Versatile Shade Range:** 12 warm, cool, and pastel tones to perfect your blonde

## Overview

Wella Color Charm Permanent Liquid Hair Toner (T28 Natural Blonde) is a professional-grade, permanent hair toner designed to neutralize brass and enhance blonde shades with up to 90% less breakage. Vegan and paraben-free, it offers 12 tone options for personalized results, making it the #1 permanent toner in the US with thousands of satisfied users.

## Description

Kick major brass with the #1 Permanent Toner in the US*. WELLA COLORCHARM Permanent Liquid Toners are gentle on hair and allow you to neutralize brass with up to 90% less breakage**. Discover your best blonde with our complete range of 12 warm, cool and pastel tones. Vegan and free of parabens. *WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combination) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC. **WELLA COLORCHARM toner + lightener vs. lightener alone

Review: Excelente - Bello me quedó el cabello execelente producto descripción correcta
Review: Life saver! - Never bleach your hair without toner. This stuff has saved my hair more than once. I keep it on hand now.

## Features

- Brand: Wella
- Hair Toner
- Charm Permanent Liquid

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B017JISNC2 |
| Best Sellers Rank | #18,423 in Beauty ( See Top 100 in Beauty ) #274 in Permanent Hair Color |
| Brand | COLORCHARM |
| Brand Name | COLORCHARM |
| Color | T28 Natural Blonde |
| Colour | T28 Natural Blonde |
| Container Type | Bottle |
| Customer Reviews | 4.4 out of 5 stars 4,846 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00070018066909 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Liquid |
| Item Weight | 2.1 Ounces |
| Item form | Liquid |
| Item height | 3.66 inches |
| Manufacturer | Wella Company |
| Material Features | Natural |
| Material Type Free | en_AE |
| Number of Items | 1 |
| Package information | Bottle |
| Product Benefits | Provides vibrant results, excellent gray coverage, and consistent, predictable results. |
| Product benefits | Provides vibrant results, excellent gray coverage, and consistent, predictable results. |
| UPC | 070018066909 |
| Unit Count | 1.4 Milliliters |

## Product Details

- **Brand:** COLORCHARM
- **Colour:** T28 Natural Blonde
- **Item form:** Liquid
- **Package information:** Bottle
- **Product benefits:** Provides vibrant results, excellent gray coverage, and consistent, predictable results.

## Images

![Wella Color Charm Permanent Liquid Hair Toner (T28 Natural Blonde) - Image 1](https://m.media-amazon.com/images/I/81OOqweCPsL.jpg)

## Questions & Answers

**Q: Do you have to use developer with this?**
A: Yes 10 volume developer is really good for grey to rid yellow, color fresh-ups between coloring. 20 volume after the customer just pre-lightened. 20 volume will penetrate the brassiness more.

**Q: Can you use any brand developer with this?**
A: I have used salon care that you can find at Sally's, and I have used other brands and it worked the same. You just pay for the brand name.

**Q: how to get ashy green from my hair I've been using box color Is there a red supplement to counter act the green ?**
A: Dawn, dandruff shampoo, color oops or bleach cap

**Q: First time to try this product. i bought t14 what is the diff. between 10 and 20 developer? and which one is best for t14.?**
A: I always use the 20, the 10 is less damaging and  not as harsh as the 20. It does recommend using the 20 volume cream. Other than that,  I don't think there is a difference  in the results  between the 10 and 20.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excelente
*by A***R on 16 January 2026*

Bello me quedó el cabello execelente producto descripción correcta

### ⭐⭐⭐⭐⭐ Life saver!
*by M***. on 19 December 2025*

Never bleach your hair without toner. This stuff has saved my hair more than once. I keep it on hand now.

### ⭐⭐⭐⭐⭐ Beautifully tones hair removing my natural red tones.
*by P***R on 29 November 2025*

I've used this, mixed in with the colors 12N and 12A and it removes the brass red highlights my hair naturally has.

## Frequently Bought Together

- Color Charm Charm Hair Toner
- COLORCHARM Cream Hair Color Developers | For Optimal Gray Blending and Rich Multi-Dimensional End Results | Various Sizes
- COLORCHARM Permanent Liquid Toners| Neutralize Brass| Free of Parabens| Vegan| T11 Lightest Beige Blonde| 1.4 Fl Oz

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.is/products/255957186-wella-color-charm-permanent-liquid-hair-toner-t28-natural-blonde](https://www.desertcart.is/products/255957186-wella-color-charm-permanent-liquid-hair-toner-t28-natural-blonde)

---

*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-01-25*