

💜 Turn heads with every wash—blonde brilliance, no brass, all boss.
Fudge Professional Clean Blonde Damage Rewind Shampoo is a sulfate-free, violet-toning formula designed to repair chemically damaged hair with Opti-PLEX technology. It neutralizes brassiness using max-strength violet micro-pigments while smoothing the cuticle for visibly stronger, softer, and cooler-toned blonde hair. Enhanced with FragranceFuse™ for a 24-hour fresh scent, this 250 ml shampoo is a must-have for maintaining salon-quality blonde vibrancy and health.
| ASIN | B07GXS29TD |
| ASIN | B07GXS29TD |
| Batteries | 1 A batteries required. |
| Best Sellers Rank | #95,006 in Beauty ( See Top 100 in Beauty ) #4,162 in Hair Shampoos |
| Customer reviews | 4.6 4.6 out of 5 stars (5,132) |
| Date First Available | 29 August 2018 |
| Is Discontinued By Manufacturer | No |
| Item model number | 100104034 |
| Item model number | 100104034 |
| Language | English |
| Language | English |
| Manufacturer | PZ Cussons |
| Manufacturer | PZ Cussons |
| Product Dimensions | 7.9 x 4.9 x 21.5 cm; 292 g |
| Product Dimensions | 7.9 x 4.9 x 21.5 cm; 292 g |
S**N
amazing purple shampoo
This product is simply fantastic. I would give 10 stars for the product itself, however the deliver was messed up hence 4*. Otherwise, amazing product. After applying the product, brass and golden highlights were suddenly replaced by silver and ash, just like the original color. I am loving it.
J**N
Tones Brassiness on Bleached Hair Without Drying — Impressed!
I have naturally black hair that’s been bleached, so I deal with brassiness and warm tones often. I picked up this Fudge Clean Blonde Purple Toning Shampoo after seeing good reviews, and I’m happy to say it works really well. Even though my base color is dark, the bleached sections tend to go orange or yellow over time — especially after a few washes. After using this shampoo a couple of times a week, I’ve noticed a cooler, ashier tone coming back. It really tones down the brass without turning the hair purple (as long as you don’t leave it on too long — 3 minutes works well for me). The fact that it's sulfate-free is a huge bonus — my hair feels clean but not stripped, which is rare with toning shampoos. I also appreciate the OptiPLEX technology, which helps strengthen damaged hair. Bleached hair needs all the help it can get, and this shampoo doesn’t just tone — it also leaves my hair feeling smoother and more manageable. Highly recommend this if you’ve got bleached or lightened hair and want a low-maintenance way to keep your color looking fresh!
M**�
Quick delivery
Used this product a lot and a really good blonde toning shampoo
J**0
My thought after just ONE use is WOW, this stuff actually works! If you are shopping around for a purple shampoo ((that actually tones the hair)) STOP and buy Fudge. As a former hair stylist, I am shocked that I haven't seen this in any hair salon. I wish I would have discovered this years ago, for personal and professional use. Aside from actually toning the hair, this shampoo also made my fine, dry, colored treated hair feel soft and healthy. For any negative review that claims this shampoo doesn't work, it's probably because they either didn't leave it on long enough or their hair is too dark (brunette with orange highlights) and they would need a BLUE shampoo in that case. My usage recommendation: apply to darker brassy/yellow areas first (roots to mid shaft) and let sit for about 5 to 10 min. Run through the ends and be sure not to let it stay on bleached/white areas too long, the hair will turn light ashy purple.
V**V
Funziona alla grande, anche se secca un po' i capelli ( di meno che gli altri shampoo anti giallo), spegne molto il giallo. Io lo mescolo con un po' di shampoo idratante.
M**D
Suite au lissage brésilien mes cheveux sont devenus orangés et dès le premier shampoing ils sont redevenus blonds sans être secs
G**Y
I have tried other products that have faster affect. This one is not as quickly as others and does not moisture the hair.
D**E
I've been using the Fudge Professional Clean Blonde Damage Rewind Shampoo in Bulk Size, and it's been an absolute game-changer for my grey hair. The intense purple toning formula is specifically designed to enhance grey hair, and it truly delivers on its promise. Since I've started using this shampoo, the color and vibrancy of my grey locks have been consistently compliment-worthy. What I love most about this shampoo is the rich, intense purple toning that works wonders in neutralizing any brassy tones, leaving my hair with a beautiful, cool sheen that looks natural and full of life. It's not just about the color correction, though; the shampoo also feels nourishing and helps in rewinding any visible damage, making my hair feel healthier and softer with each wash. The bulk size is incredibly convenient, ensuring that I don't run out of the product quickly and making it a cost-effective choice in the long run. It's a practical investment for anyone who takes their hair care seriously and prefers premium quality products. Receiving constant compliments has become the norm since incorporating Fudge Professional Clean Blonde Damage Rewind Shampoo into my hair care routine. Friends and even strangers are noticing the vibrant quality and the dynamic silver tones of my grey hair, asking me for my secret. It's a confidence booster, knowing that my hair looks its best, radiating health and vitality. In conclusion, if you're looking to enhance the beauty of your grey hair and maintain its best condition, I highly recommend giving Fudge Professional Clean Blonde Damage Rewind Shampoo a try. It's a standout product that lives up to its claims, providing intense care and vibrant color enhancement for grey hair. This shampoo has earned a permanent spot in my beauty regimen, and I couldn't be happier with the results!
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1 day ago
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