L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 7 Dark Blonde, 1 Kit (Packaging May Vary)

Love this color, will buy again! Price is good too. Easy to apply and no more gray.

I loved the color, just like the description. It covered my gray hair completely.

L'Oreal Paris Excellence Crème Permanent Hair Dye in 5 Medium Brown is my go-to for covering stubborn grays without the hassle—this Triple Care formula with Pro-Keratine Complex left my hair feeling soft and nourished after a month, not dry or brittle like some dyes, and the color is a warm, natural brown that fades beautifully without brassiness. The kit's easy to use with the pre-mixed colorant and developer, and it gave me 100% gray coverage that held up through a few washes, plus the conditioner left it salon-smooth. At ~$8-$10, it's a steal for the at-home pamper, though the ammonia scent lingers a bit during application. Pro tip: Do a strand test first if you're new to permanent dyes, and follow up with a deep conditioner for extra shine—loving the confidence boost from my even, vibrant locks!

I recently tried L’Oréal Paris Excellence Crème and, honestly, I’m pretty pleased. First off — the color is exactly what I was hoping for: rich, even, and it actually covers my greys without leaving patches. I’m picking up a shade that blends perfectly with what I already have, and I can confidently say this time around I don’t look like I’m three weeks past root touch-up day. Surprisingly, despite it being a permanent box dye, my hair didn’t feel like it got “fried.” Usually after these kinds of all-in-one kits I feel like I just stripped my hair of moisture and texture, but this time I felt… normal. The strands still felt soft, manageable, no weird crunchy or straw-like finish. It didn’t feel like the hair dye torched my scalp or left me irritated — a big win in my book. Application went smoothly — the crème texture is pretty user friendly, it didn’t drip all over my shoulders or make a huge mess (always a big plus). After rinsing I used the conditioner/mask that came in the kit and that helped seal in the look and keep things soft for the next few days.

The best box hair color out there! TRULY covers stubborn grays! Leaves hair shiny with body. I’ve tried them all! This is the best!!! Love this color, a deep ash medium grown without the ugly orange tint 😁

This is an easy to use color system that delivers consistent color every time! The addition of a shampoo and conditioner for use after color makes your hair even more silky feeling. I have NOT experienced any over drying of my hair. I am naturally a medium brown and this product gets me to light blond in one application. I do use purple shampoo every other week after coloring to keep the brassiness down. In comparison to salon color I would say this is of equal value, especially if you have someone who can help you apply it evenly over your hair.

This was my first time trying L'Oreal Paris Excellence Crème Permanent Hair Dye and I am pleasantly surprised at how well it blended my gray roots without any harsh line. I normally use a salon grade color that my stylist uses if I do it myself at home. I watched a bunch of videos before I got the courage to pick a color and give it a try. I used the same color that my stylist uses, the Medium Ash Blonde 7.5A and it's perfect, not gray or green or reddish, just a nice medium blonde. I had always colored my hair dark in my younger years and have been working on going light because I'm now so gray that the grow out needed color every 2 to 3 weeks. I used the L'Oreal just on my gray roots, I didn't pull it through to my ends, the starting color of your hair will affect your color outcome results. This worked for me much like what I see on "Gray Blending" videos so I'm really happy. I left it on 45 minutes (longer than the instructions suggested) because even at the salon if the stylist doesn't leave the dye on longer than recommended, I end up with hot roots and in need of toner. I'll be watching for any fading before I know if it's truly "Permanent", but I sure hope it is. This was much easier than mixing my salon style dye in a bowl and "painting" it on. A big bonus was also that it didn't burn or itch and didn't smell harsh! Yay! Now I can stop paying 70.00 dollars for a root touch up at the salon and I'll tip myself! I'm a convert and will re-order.

Used this for years....the go to for my perfect hair color. Leaves hair soft and in good condition.