L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 1, Napoli

Absolutely love this product. Have used many hair dyes but this was so easy with the comb nozzle, and hadn't realized that I didn't put the gloves on..it was so easy to just go through the hair. Really pleased with the colour as it covered my white\grey hair and the shampoo and conditioner has left my hair with a great shine. I will definately order this again.

This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour.

Love this colour for bright clear blonde. Fade resistant and fairly kind to hair

First photo was from May, when I first used this dye, second photo was from December. This pink lasts so well, and I've tried a lot of different pink dyes. The bleach in the kit is easy enough to use and it doesn't damage my hair too much, and it goes quite far compared to other bleach. I used two boxes to do my full head, but I always have pink left over if I ever want to top up the colour. One box is enough for the roots and an all over refresh. Not to mention it's convenient to have both bleach and colour in one box.

My dye is 9.12 very light ash beige blonde cool tones. It doesnt go the colour on the box ..BUT. I actually love the colour it turns on my hair..my natural colour is a light browny ashy dark blonde anyway.. I put some streaks of blonde in my hair first with the garnier bleach kit as its gentle on hair or a clairol blonde dye first to make it have some bright blonde tones, then when my hair has been conditioned intensely and dried naturally..I put this dye on and it goes a darkish ash blonde which really suits me I always get compliments after useing this but as I said I adapt the colour by blonding my hair first..you get a purple conditioner to use after but I mix half and half with a normal conditioner bcoz I don't want alot of that purple look but you do still get a hum of purple look in it but it isn't there by the next wash and still looks good for a few weeks after..I don't use purple conditioner for weeks after like they recommend, bcoz the colour becomes more purplely and bland and loses that natural look..this is a great hair dye.i love it but you have to find your own way of useing it to suit your natural colour as the colour on the box is not how it turns out..

Very very good - I used it to lighten my dark amber hair and it was so gentle - id not burn my scalp like stronger bleach and worked well.

I regularly dye my hair with light brown 5A/6A Nice and Easy. Wanted a few blonder streaks for fun. This did nothing to add blond streaks in - just added a coppery tone to the overall effect / beware of you like ash colour hair as this adds red. Waste of money and my daughters time who carefully putting in the streaks.

Great colour, after did test strand, however instructions states 48 hr testing, came to use just within the 48hrs, stored correctly and bleach bottle had exploded. Maybe as I'd never used bleach before I was unaware it could do this, as didn't say on instructions.Will know next time.

Great product. Doesn't damage your hair. Been using for years.

Je l’adore mais il faut savoir que mes cheveux sont blancs à la base. Sur un blond foncé je ne tenterais sûrement pas.

Rien bonne couleur et le plus le soin en tube genial

Perfetto

Good price