--- product_id: 224637855 title: "Marshall McLuhan The Medium is the Massage (Penguin Modern Classics) /anglais" price: "3652 kr" currency: ISK in_stock: true reviews_count: 13 url: https://www.desertcart.is/products/224637855-marshall-mcluhan-the-medium-is-the-massage-penguin-modern-classics store_origin: IS region: Iceland --- # Marshall McLuhan The Medium is the Massage (Penguin Modern Classics) /anglais **Price:** 3652 kr **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Marshall McLuhan The Medium is the Massage (Penguin Modern Classics) /anglais - **How much does it cost?** 3652 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/224637855-marshall-mcluhan-the-medium-is-the-massage-penguin-modern-classics) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. "The Penguin on Design" series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series. Review: A must read of all who use media and ingest it - A must read for all who create and digest media. More than ever today, we let Media Massage us, and now with always on, social media, AI this book should help you take a minute to reassess, how we all like to be massaged, and our will dissipates and we are just getting massaged into information sponges. Review: Presaged electronic media, the global village, and many other current events - In the 1960s, McLuhan presaged the communications age through his studies of “electronic media.” His thoughts shone light on the way forward and are now standards of understanding today. For instance, he coined the term “global village” in showing the ways of globalization. This work consists of much more than text. Published in black-and-white, it portrays a series of images that move the reader through the contention that media – particularly electronic media – “massages” messages to us. McLuhan squarely places the focus on the nature of the media. He looks to history to see how Gutenberg transformed the world through the advent of print media. He contends that television, movies, and other pictorial media begun the transform the world in the 1950s and 1960s. It made the world a smaller place, a global village, where people in far-flung places of the world borrow and learn from each other. To him, electronic media are non-linear, unlike books. Rather, they unite thought and action in a way that books do not. This allows fields like psychology to flourish as instant reactions become more important. In its production, each page is adorned with images that reinforce McLuhan’s message. While such things are commonplace over fifty years later, this type of presentation was pioneered in these works. We can now observe through studying contemporary discourse that this work was spot-on in its predictions. For me, as a software developer and student of culture, this work simply reinforces what I see around me. I spend a lot of my time on the computer and Internet. I see first-hand that McLuhan’s theses worked out. Still, I found this image-oriented book very stimulating. All of the poignant pictures tired out my eyes. It reminded me of the electronic media that are now standard, like the electronic news or even Facebook and Instagram. This work continues to inform the intellectual class and students of culture. Those interested in the history of ideas will be particularly attracted to this work. Those, like me, who are concerned with the role of computers in society will find this work compelling. As commonly said, we live in the Information Age, and this book sketched the outlines, fifty-plus years ago, of what that would look like. Many say that it is the most mature expression of McLuhan’s thought. For that reason, it’s worth attending to his perspective today. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #772,149 in Books ( See Top 100 in Books ) | | Customer Reviews | 4.4 out of 5 stars 949 Reviews | ## Images ![Marshall McLuhan The Medium is the Massage (Penguin Modern Classics) /anglais - Image 1](https://m.media-amazon.com/images/I/71dGXOy+QoL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A must read of all who use media and ingest it *by J***K on April 22, 2026* A must read for all who create and digest media. More than ever today, we let Media Massage us, and now with always on, social media, AI this book should help you take a minute to reassess, how we all like to be massaged, and our will dissipates and we are just getting massaged into information sponges. ### ⭐⭐⭐⭐⭐ Presaged electronic media, the global village, and many other current events *by S***N on November 27, 2020* In the 1960s, McLuhan presaged the communications age through his studies of “electronic media.” His thoughts shone light on the way forward and are now standards of understanding today. For instance, he coined the term “global village” in showing the ways of globalization. This work consists of much more than text. Published in black-and-white, it portrays a series of images that move the reader through the contention that media – particularly electronic media – “massages” messages to us. McLuhan squarely places the focus on the nature of the media. He looks to history to see how Gutenberg transformed the world through the advent of print media. He contends that television, movies, and other pictorial media begun the transform the world in the 1950s and 1960s. It made the world a smaller place, a global village, where people in far-flung places of the world borrow and learn from each other. To him, electronic media are non-linear, unlike books. Rather, they unite thought and action in a way that books do not. This allows fields like psychology to flourish as instant reactions become more important. In its production, each page is adorned with images that reinforce McLuhan’s message. While such things are commonplace over fifty years later, this type of presentation was pioneered in these works. We can now observe through studying contemporary discourse that this work was spot-on in its predictions. For me, as a software developer and student of culture, this work simply reinforces what I see around me. I spend a lot of my time on the computer and Internet. I see first-hand that McLuhan’s theses worked out. Still, I found this image-oriented book very stimulating. All of the poignant pictures tired out my eyes. It reminded me of the electronic media that are now standard, like the electronic news or even Facebook and Instagram. This work continues to inform the intellectual class and students of culture. Those interested in the history of ideas will be particularly attracted to this work. Those, like me, who are concerned with the role of computers in society will find this work compelling. As commonly said, we live in the Information Age, and this book sketched the outlines, fifty-plus years ago, of what that would look like. Many say that it is the most mature expression of McLuhan’s thought. For that reason, it’s worth attending to his perspective today. ### ⭐⭐⭐⭐⭐ Part of the Canon of English Literature *by W***L on May 31, 2026* This is one of those things that everyone should read. It's amazing how it foresaw how the modern world would change into...whatever has happened. It's a quick read, but it opens you up to how the environment we experience life through shapes our perceptions, and what the technological mass media age is doing to us, and doing against us. ## Frequently Bought Together - The Medium is the Massage An Inventory of Effects - On Photography --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.is/products/224637855-marshall-mcluhan-the-medium-is-the-massage-penguin-modern-classics](https://www.desertcart.is/products/224637855-marshall-mcluhan-the-medium-is-the-massage-penguin-modern-classics) --- *Product available on Desertcart Iceland* *Store origin: IS* *Last updated: 2026-06-07*