--- product_id: 21577177 title: "Smart Shade Skintone Matching Makeup, 300 Straight Up Medium, 1 fl oz" brand: "almay" price: "3389 kr" currency: ISK in_stock: true reviews_count: 13 category: "Almay" url: https://www.desertcart.is/products/21577177-smart-shade-skintone-matching-makeup-300-straight-up-medium-1 store_origin: IS region: Iceland --- # Instant skin tone matching Lightweight, buildable medium coverage SPF 15 broad-spectrum protection Smart Shade Skintone Matching Makeup, 300 Straight Up Medium, 1 fl oz **Brand:** almay **Price:** 3389 kr **Availability:** ✅ In Stock ## Summary > 🎨 Unlock your perfect shade—smart, simple, stunning! ## Quick Answers - **What is this?** Smart Shade Skintone Matching Makeup, 300 Straight Up Medium, 1 fl oz by almay - **How much does it cost?** 3389 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/21577177-smart-shade-skintone-matching-makeup-300-straight-up-medium-1) ## Best For - almay enthusiasts ## Why This Product - Trusted almay brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Glow & Protect:** SPF 15 broad-spectrum shield keeps your skin safe while delivering a luminous, fresh look all day. - • **Clean & Kind to Skin:** Dermatologist tested, hypoallergenic, fragrance-free, oil-free, and cruelty-free for sensitive skin peace of mind. - • **Customizable Coverage:** Buildable medium coverage lets you control your look from natural to polished without streaks or heaviness. - • **Effortless Application:** Smooth, creamy liquid formula glides on easily with fingers, brush, or sponge—your beauty, your way. - • **Flawless Match Every Time:** Innovative Tonemimic™ tech adapts instantly to your unique skin tone for a perfect, natural finish. ## Overview Almay Smart Shade Skintone Matching Makeup in 300 Straight Up Medium is a dermatologist-tested, hypoallergenic liquid foundation that uses Tonemimic™ technology to instantly adapt to your skin tone. Offering buildable medium coverage with a natural finish and SPF 15 protection, this lightweight, fragrance-free formula is designed for sensitive skin and cruelty-free beauty lovers seeking a flawless, luminous complexion. ## Description Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly! Our liquid foundation formula instantly transforms from a white cream to your ideal shade as you smooth it on—that’s the magic of our technology! Our Tonemimic™ technology uses tiny spheres that break open and release pigment as you blend them over your skin. You’ve got all the control with this hypoallergenic makeup, we promise: natural-looking, streak-free, medium-coverage foundation with a luminous glow that builds, so you get the exact coverage you want from this liquid base. We’re looking out for your skin: Smart Shade has SPF 15 broad-spectrum protection. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free Review: A very good product for the price!! - I really like this foundation. It does match your skin color perfectly. I still feel I need just a little more coverage so I actually use this as a primer so to speak then use my foundation over it. It works great in this way for me. It goes on very smooth and easy. I apply it with a sponge but you can use a brush or even your fingers if you like. It is not drying but instead seems to moisturize your face. It is a creamy texture with a medium thickness to it. It stays on all day and keeps my foundation fresh. I have used it as a full foundation as well and it does stay fresh on my face the entire day. I think it's a great value for the buck. I do recommend it. Review: Great coverage and color was perfect - Worked perfectly. I had tried this type product before and the color was way off! This one is great and only a small amount is needed for good coverage! Love it and will be purchasing it again. ## Features - Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly! - The lightweight, buildable medium coverage liquid foundation formula starts out white and instantly transforms into your ideal foundation shade - Almay's Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin - As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free - Available in 6 skin-tone-adjusting shades for natural-looking, streak-free medium-coverage foundation with a luminous glow that builds ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00I50QVBO | | Additional Features | Lightweight | | Age Range Description | Adult | | Best Sellers Rank | #9,195 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #101 in Foundation Makeup | | Brand Name | Almay | | Color | 300 Straight Up Medium | | Container Type | Bottle | | Country as Labeled | United States | | Coverage | Medium | | Customer Reviews | 4.5 out of 5 stars 9,096 Reviews | | Finish Types | Natural | | Global Trade Identification Number | 00309975603033 | | Item Dimensions | 1.88 x 0.81 x 4.5 inches | | Item Form | Liquid | | Item Highlight | Skintone-matching foundation with SPF 15. Fragrance free. Dermatologist tested. Hypoallergenic. | | Item Weight | 1.44 ounces | | Manufacturer | Revlon Consumer Products Corp. | | Manufacturer Part Number | 5603-03 | | Material Type Free | Oil Free | | Model Number | 5603-03 | | Number of Items | 1 | | Package Information | Bottle | | Package Type Name | Tube | | Product Benefits | Hypoallergenic | | Recommended Uses For Product | Sensitive Skin | | Skin Tone | Medium | | Skin Type | Sensitive | | Specialty | hypoallergenic | | Sun Protection | 15 sun_protection_factor | | UPC | 309975603033 | | Unit Count | 1 Fluid Ounces | ## Product Details - **Color:** 300 Straight Up Medium - **Item Form:** Liquid - **Material Type Free:** Oil Free - **Recommended Uses For Product:** Sensitive Skin - **Skin Type:** Sensitive ## Images ![Smart Shade Skintone Matching Makeup, 300 Straight Up Medium, 1 fl oz - Image 1](https://m.media-amazon.com/images/I/61JXsjUzcsL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ A very good product for the price!! *by D***. on May 19, 2026* I really like this foundation. It does match your skin color perfectly. I still feel I need just a little more coverage so I actually use this as a primer so to speak then use my foundation over it. It works great in this way for me. It goes on very smooth and easy. I apply it with a sponge but you can use a brush or even your fingers if you like. It is not drying but instead seems to moisturize your face. It is a creamy texture with a medium thickness to it. It stays on all day and keeps my foundation fresh. I have used it as a full foundation as well and it does stay fresh on my face the entire day. I think it's a great value for the buck. I do recommend it. ### ⭐⭐⭐⭐⭐ Great coverage and color was perfect *by C***R on August 31, 2026* Worked perfectly. I had tried this type product before and the color was way off! This one is great and only a small amount is needed for good coverage! Love it and will be purchasing it again. ### ⭐⭐⭐⭐⭐ SO glad I tried it!!! *by F***Y on May 29, 2026* I used to use Balm Shelter tinted moisturizer and since it was discontinued, I’ve been looking for a replacement. This has become my new go to. Since it is not a moisturizer I simply apply it after a moisturizer. A tiny tiny bit goes a long way and blends perfectly. Nice coverage and finish, not at all thick or cakey. Top it off with a dusting of finishing powder and it lasts all day. My VERY sensitive skin has not had any reactions. Looking for a light feeling finish? You should give it a try. Very economical and the SPF 15 is an added bonus. ## Frequently Bought Together - Almay Skintone Matching Foundation, Smart Shade Face Makeup with SPF 15, Hypoallergenic, Oil-Free, Dermatologist-Tested, 300 Straight Up Medium, 1 fl oz - Almay Anti-Aging Foundation, Smart Shade Face Makeup with Hyaluronic Acid, Niacinamide, Vitamin C & E, Hypoallergenic-Fragrance Free, 300 Medium, 1 Fl Oz (Pack of 1) - Almay Pressed Powder, Skin Tone Matching, Hypoallergenic, Frageance Free, 100 My Best Light, 0.20 Oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.is/products/21577177-smart-shade-skintone-matching-makeup-300-straight-up-medium-1](https://www.desertcart.is/products/21577177-smart-shade-skintone-matching-makeup-300-straight-up-medium-1) --- *Product available on Desertcart Iceland* *Store origin: IS* *Last updated: 2026-09-25*