---
product_id: 19830945
title: "Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company"
price: "13898 kr"
currency: ISK
in_stock: false
reviews_count: 13
url: https://www.desertcart.is/products/19830945-beyond-entrepreneurship-turning-your-business-into-an-enduring-great-company
store_origin: IS
region: Iceland
---

# Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company

**Price:** 13898 kr
**Availability:** ❌ Out of Stock

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- **What is this?** Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company
- **How much does it cost?** 13898 kr with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/19830945-beyond-entrepreneurship-turning-your-business-into-an-enduring-great-company)

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## Description

Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company [Collins, James, Lazier, William C.] on desertcart.com. *FREE* shipping on qualifying offers. Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company

Review: Don't be fooled by the age: this book is a classic, just as applicable now as ever - I first heard of this book because it was recommended by Reed Hastings (CEO, Netflix) as a must-read for young entrepreneurs. I was not disappointed with the purchase, despite having to track down a used softcover copy. Originally published in 1992, this book is notable for its focus/devotion to a single concept: how business managers/leaders can build the foundation of an everlasting company into the bones/genes of their institution while the company is still small. Part of why the book is so good is that it does not pretend to be scientific in its recommendations: it is a kind of merger of philosophy, business strategy, and management in a single readable volume. Jim Collins' later books (Good to Great, Built to Last) would focus on trying to build a data-oriented foundation for understanding company greatness, whereas this book focused much more on vision formulation, strategic decision-making, and team dynamics. To me, it is therefore a much more important book than his later best-sellers, and, more actionable, to boot. Many of the illustrative company examples also ended up (mostly) withstanding the test of time: HP, IBM, Apple, Patagonia, Nike, Herman Miller, Johnson & Johnson, Merck, among others. I think if you are a young business leader looking for guidance of how to take your company from its first decade to its second/third and beyond, this is the book for you, despite it being over 25 years old. Highly recommended.
Review: Best short intro to strategy for small companies - The book focuses on start up companies which have had some initial success and seek to establish themselves as enduring enterprises. I have used this book several times with early stage clients and found it clear and helpful, especially to those just starting to deal with business strategy. The middle chapters contain the basic terminology and frame work. Strategies only have value if the are used, and the book provides an example of a short, concise strategy document that is clear enough to assist in decision making and short enough to be actually used by the entire company. There's a lot more to strategic thinking that this book covers, but it is a good, practical place to start.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #247,600 in Books ( See Top 100 in Books ) #630 in Entrepreneurship (Books) #1,215 in Motivational Management & Leadership #2,567 in Leadership & Motivation |
| Customer Reviews | 4.6 4.6 out of 5 stars (96) |
| Dimensions  | 6 x 0.66 x 9 inches |
| Edition  | Ex-library |
| ISBN-10  | 0133815269 |
| ISBN-13  | 978-0133815269 |
| Item Weight  | 14.4 ounces |
| Language  | English |
| Print length  | 256 pages |
| Publication date  | September 21, 1995 |
| Publisher  | Prentice Hall Press |

## Images

![Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company - Image 1](https://m.media-amazon.com/images/I/71qokIaWaeL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Don't be fooled by the age: this book is a classic, just as applicable now as ever
*by A***I on May 18, 2018*

I first heard of this book because it was recommended by Reed Hastings (CEO, Netflix) as a must-read for young entrepreneurs. I was not disappointed with the purchase, despite having to track down a used softcover copy. Originally published in 1992, this book is notable for its focus/devotion to a single concept: how business managers/leaders can build the foundation of an everlasting company into the bones/genes of their institution while the company is still small. Part of why the book is so good is that it does not pretend to be scientific in its recommendations: it is a kind of merger of philosophy, business strategy, and management in a single readable volume. Jim Collins' later books (Good to Great, Built to Last) would focus on trying to build a data-oriented foundation for understanding company greatness, whereas this book focused much more on vision formulation, strategic decision-making, and team dynamics. To me, it is therefore a much more important book than his later best-sellers, and, more actionable, to boot. Many of the illustrative company examples also ended up (mostly) withstanding the test of time: HP, IBM, Apple, Patagonia, Nike, Herman Miller, Johnson & Johnson, Merck, among others. I think if you are a young business leader looking for guidance of how to take your company from its first decade to its second/third and beyond, this is the book for you, despite it being over 25 years old. Highly recommended.

### ⭐⭐⭐⭐⭐ Best short intro to strategy for small companies
*by K***5 on April 21, 2013*

The book focuses on start up companies which have had some initial success and seek to establish themselves as enduring enterprises. I have used this book several times with early stage clients and found it clear and helpful, especially to those just starting to deal with business strategy. The middle chapters contain the basic terminology and frame work. Strategies only have value if the are used, and the book provides an example of a short, concise strategy document that is clear enough to assist in decision making and short enough to be actually used by the entire company. There's a lot more to strategic thinking that this book covers, but it is a good, practical place to start.

### ⭐⭐⭐⭐⭐ Fast delivery and book is in good condition!
*by D***H on August 29, 2025*



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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-03-02*