---
product_id: 1926491
title: "Superior Preference Fade-Defying + Shine Permanent Hair Color, 6.5G Lightest Golden Brown, Pack of 1, Hair Dye"
brand: "l'oreal paris"
price: "3963 kr"
currency: ISK
in_stock: true
reviews_count: 11
category: "L'oreal Paris"
url: https://www.desertcart.is/products/1926491-superior-preference-fade-defying-shine-permanent-hair-color-6-5g
store_origin: IS
region: Iceland
---

# Fade-defying color lasts up to 4 weeks Gel formula + Care Supreme Conditioner for ultimate shine 50+ luminous shades for personalized style Superior Preference Fade-Defying + Shine Permanent Hair Color, 6.5G Lightest Golden Brown, Pack of 1, Hair Dye

**Brand:** l'oreal paris
**Price:** 3963 kr
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your signature shine and color that won’t quit! 🎨

## Quick Answers

- **What is this?** Superior Preference Fade-Defying + Shine Permanent Hair Color, 6.5G Lightest Golden Brown, Pack of 1, Hair Dye by l'oreal paris
- **How much does it cost?** 3963 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/1926491-superior-preference-fade-defying-shine-permanent-hair-color-6-5g)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fade-Defying Technology:** Unique gel formula locks in color and shine for weeks, keeping your look fresh and radiant.
- • **Customizable Shade Range:** Choose from over 50 luminous shades to express your signature style effortlessly.
- • **Gray Coverage & Dimension:** Effectively covers stubborn grays while adding depth and natural dimension to your hair.
- • **Salon-Quality Color at Home:** Achieve professional, vibrant hair color without the salon price or hassle.
- • **Nourishing Care Supreme Conditioner:** Infused with shine serum to maintain hair softness, volume, and silky texture post-color.

## Overview

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color delivers long-lasting, salon-quality color with a unique gel formula paired with Care Supreme Conditioner. Available in over 50 shades, it offers superior gray coverage, vibrant dimension, and a luminous shine that lasts up to 4 weeks, making it the trusted choice for professionals and trendsetters alike.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color! - L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!
Review: Always a pretty color... - I use this product all the time! Stays a nice color for about 3 to 4 weeks. It does fade if you use hard water, but not to an extend its very noticable...just gets a little lighter. I use medium blond ...I get the same. Color each time I use it...Good product.

## Features

- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B00006JN4R |
| Best Sellers Rank | #172 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Customer Reviews | 4.5 4.5 out of 5 stars (54,800) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | 071249253137 |
| Manufacturer  | L'Oreal Paris |
| Material Feature  | Compostable Warning |
| Product Dimensions  | 2.4 x 3.6 x 6.2 inches; 8 ounces |
| UPC  | 071249253137 |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 6.5G Lightest Golden Brown
- **Item Form:** Cream
- **Package Information:** Packet

## Images

![Superior Preference Fade-Defying + Shine Permanent Hair Color, 6.5G Lightest Golden Brown, Pack of 1, Hair Dye - Image 1](https://m.media-amazon.com/images/I/81Wrg7Y6YeL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color!
*by J***G on November 1, 2025*

L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!

### ⭐⭐⭐⭐⭐ Always a pretty color...
*by D***E on January 24, 2026*

I use this product all the time! Stays a nice color for about 3 to 4 weeks. It does fade if you use hard water, but not to an extend its very noticable...just gets a little lighter. I use medium blond ...I get the same. Color each time I use it...Good product.

### ⭐⭐⭐⭐⭐ Pretty color
*by R***. on January 19, 2026*

Works well, color is as described. My hairdresser recommended L'Oreal if going for an at home hairdresser dye.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6.5G Lightest Golden Brown, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6G Light Golden Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Dark Blonde 2 oz.(Packaging May Vary)

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**Shop now:** [https://www.desertcart.is/products/1926491-superior-preference-fade-defying-shine-permanent-hair-color-6-5g](https://www.desertcart.is/products/1926491-superior-preference-fade-defying-shine-permanent-hair-color-6-5g)

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-03-09*