Secrets of Question-Based Selling, 2nd Edition: How the Most Powerful Tool in Business Can Double Your Sales Results

I’ve read it a few times and then have been teaching my sales team, who are in finance, off this book. Whole team took a ton out of it. Will be buying more for new team. Easy to understand. Break down in chunks and practice. Gets you’re core sales base built up.

Question-Based Selling is packed with practical insights and strategies, this book is a treasure trove of “golden nuggets” that elevate your approach to selling. Its focus on leveraging questions to uncover customer needs and drive meaningful conversations makes it a must-read for sales professionals looking to sharpen their skills. While it’s tough to distill its brilliance into a single paragraph, this book delivers actionable wisdom that can transform your sales game. Highly recommended!

This is not the easiest sales book to get through, but it is by far one of the best sales books you can read. I would argue that this is like graduate course material for sales people, especially B2B sales people.

Achieve a higher level of success in business and life by applying these powerful tools that can double your sales results. Inspiration and insights on how to challenge the customer's thinking by first challenging your own. Karen Briscoe, author

Every sales person needs to read it!

Hi, I have been selling for 20+ years. I did many sells training, and this is the best one I have ever done. It teaches you the art of asking the right questions at the right time. I't won't teach you customer is always right, it won't teach you to ask how good you are but what is missing to go to the next step. In fact this is so good as a Sales VP we did a workshop around this book.

This thing has bunch of gems, but my gosh, do you have to move a lot of dirt to get to them. The author is longwinded (not uncommon for a salesman!) and he frequently places 5-10 minutes of context around simple concepts that would take a minute to explain. You spend so much time waiting for him to get to the point that it's hard not to drift off. And a lot of the time the point he f i n a l l y arrives at is so obvious that you don't need a book to tell you about it.For example, "Customer's don't like to be insulted" is a concept that he repeats several times. Wait, NO KIDDING?Honestly, I gave up before I got through the whole thing. I kept waiting to get past all the preamble and universe building, but I never got there. Apparently the whole book is like that? Too bad, because like I said, there are real gems mixed in with all the dirt. If only a heavy-handed editor had trimmed this down to readable size, it might be a classic.

this book is mind blowing if you haven't been exposed to sales training but have tried selling. It is so dense and rich I have to take time off from the book to process everything.