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๐ Elevate your blonde gameโshine brighter, tone smarter!
Generic Value Products Conditioning Purple Shampoo is a 33.8 oz protein-enriched formula designed to tone down brassiness and yellow tones in blonde, gray, and color-treated hair. It refreshes faded highlights and adds vibrancy without leaving residue or an oily feel, making it a cost-effective alternative to premium purple shampoos.





| ASIN | B0041TF2ZY |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #48,230 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,347 in Hair Shampoo |
| Brand | Generic Value Products |
| Brand Name | Generic Value Products |
| Customer Reviews | 4.6 out of 5 stars 1,858 Reviews |
| Hair Type | All |
| Item Form | Liquid |
| Item Weight | 16 Ounces |
| Liquid Volume | 16 Fluid Ounces |
| Manufacturer | Arcadia Beauty Labs LLC |
| Manufacturer Part Number | 62512 |
| Model Number | SG_B0041TF2ZY_US |
| Number of Items | 1 |
| Product Benefits | Brightening,Conditioning |
| Scent | Unscented |
| Scent Name | Unscented |
| Suitable Hair Color | White |
| UPC | 755332281824 784179914305 |
| Unit Count | 16 Fluid Ounces |
K**R
Works great to take yellowing out of silver hair
My silver hair hubby likes this shampoo for taking light iron stains out of his hair. It works great. Price is ok. The first bottle I ordered leaked all over. At first it was shocking until I realized the deep purple doesn't stain. Amazon sent me another bottle right away even before I sent the old bottle back. Love Amazon
J**S
If youโre looking for a good purple shampoo, that isnโt ridiculously expensive.
I have very platinum highlights in my hair. The shampoo with conditioner is great. Most of the purple shampoo are extremely drying. This one with an added touch of conditioner helps tremendously on over bleached processed hair. I still use more conditioner after but it for sure helps with the first step. You can also use it to tone your hair but be careful. Itโs very purple and you will get much more of a gray tent if you do that. But for the money, itโs a really good purple shampoo.
J**H
Good product.
So far so good. They have donโt seem to sell the large bottle of clairol with the pump anymore, so just pup my last pump on this. Works well.
B**R
Good product
I have used this shampoo for a long time to keep the yellow tones out of my white hair-ny husband too. We both like it and it does an excellent job of maintaining the whiteness and alleviating any yellow or brassy tones. When shipped, the bottle is wrapped in plastic, thankfully, because it usually dribbles some shampoo out. If the top on it was checked prior to shipment this problem could be eliminated. Otherwise, a good value product that works well.
A**D
Purple shampoo
This product works great. I use it twice a week and it will keep blonde beautiful until I can get to the salon.
S**M
Generic Value Products Conditioning Purple Shampoo
This stuff is 10/10. At this size, it last for a long time. It's a good lather and fragrance is good. I use it to tone my silver hair. Works great.
W**R
Looks good
I love this stuff it makes my hair a silver color no yellowing and arrived in good condition.
T**R
Just as good as Aveda, if not better
Iโve bought Aveda products for years- they have become too expensive so I purchased this line- love it!!
Trustpilot
3 days ago
2 months ago