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🖌️ Prime Like a Pro, Finish Like a Boss
Liquid Rubber Multipurpose Primer is a fast-drying, water-based bonding agent designed for superior adhesion on concrete, wood, metal, and more. Its eco-friendly, low-VOC formula ensures safe indoor and outdoor use, while its versatile application methods and water-resistant finish make it the go-to primer for professional-grade projects.

























| ASIN | B07WHLFWGK |
| Age Range Description | Adult |
| Best Sellers Rank | #22,729 in Tools & Home Improvement ( See Top 100 in Tools & Home Improvement ) #19 in Primer Paint |
| Brand | Liquid Rubber |
| Brand Name | Liquid Rubber |
| Color | Clear |
| Color Code | #FFFFFF |
| Container Type | Can |
| Coverage | 1 |
| Customer Reviews | 4.2 out of 5 stars 756 Reviews |
| Finish Type | Matte |
| Full Cure Time | 2 hours |
| Included Components | 1 Quarts (Pack of 1) |
| Indoor Outdoor Usage | Outdoor |
| Is Waterproof | True |
| Item Form | Liquid |
| Item Volume | 1 quarts |
| Manufacturer | Liquid Rubber |
| Model Name | Multi-Purpose Primer |
| Model Number | 81699 |
| Paint Type | Spray |
| Part Number | 81699 |
| Size | 32 Fl Oz (Pack of 1) |
| Special Feature | Odor Blocking |
| Special Features | Odor Blocking |
| Specific Uses For Product | Multi-Purpose |
| Surface Recommendation | Concrete |
| UPC | 628421816996 |
| Unit Count | 32 Fluid Ounces |
| Water Resistance Level | Water Resistant |
R**A
Worked Great
Yes it met all expectation. Easy to apply and used as directed no issues.
D**O
Good product
Sticks well
P**E
Great for waterproofing decks
Expensive but worth the money. Highly recommended.
C**N
Very expensive failed product!
This product, followed by the polyurethane, sanded coating supplied by the same company, applied perfectly based on instructions, failed in less than a year! The price was six times the cost of 5/4 by 4“ clear cedar decking. That is not even counting the 5/4 inch tongue and groove plywood, but literally just the liquid rubber products, six times the cost of cedar!
R**N
Interesting
This primer is thin like water and is clear so it leaves a shine on the deck. Should soak into the wood better.
C**S
Easy to use
Very easy to use and gives great looking results. Surface must be clean but you don't have to use Liquid Rubber's etching solution as there are many etching solutions available that do the same thing for much less. It just has to be a concrete etching solution. It's important to understand that you are applying the material in multiple coats to reach a final thickness. When you determine the square footage then check the specs to see how much material to buy, that amount is what you need to reach the final thickness required. Just put it on until you run out. Put it on as thick as you can with a roller and that's it. You need the weather to cooperate - you cannot have any overnight dew or mist etc. while applying the product and the manufacturer states that you should not apply in direct sun. Almost impossible conditions to meet. I got lucky and had no overnight moisture but had to apply in some direct sun but had no problems. I cannot speak for longevity of this product as I just applied a month ago.
L**S
Primer
Primer works well for clean bare aluminum.
R**Y
N/A
N/A
T**L
Still in testing phase
So far so good. Went on easy, and looks great. I usually have to stain my deck every two years, this product says 5 to 10 years. I will let you know if it lasts longer than regular stain.
R**D
good
good
R**S
Liquid Rubber deck costing
This is an awesome product. Definitely wear gloves and have a drop sheet for the primer. If you have hairy arms, the primer sucks. lol But on the deck the primer all me looked good enough by itself. We got a large container of saddle brown costing and a gallon of cool foot deck costing for the walking surfaces. Our deck is new and has some knots and splits in it. This stuff helped seal it all up. I found for knots you needed to swirl the brush around it to make sure you get it all. Also same technique for the sides that were a touch rough. 5 stars all the way.
A**R
Good strong coating
Hard work to paint the pond but we'll worth it
M**.
Complete Product Failure Within 6 Months – Company Refuses to Honor Warranty
I wish I could give zero stars. This product was a complete and expensive failure. ***What I Did Right: 1) Researched extensively before purchase, 2) Verified wood moisture with professional equipment, 3) Followed ALL website guidelines for preparation, 4) Applied primer as directed (4 units purchased), 5) Applied coating in optimal conditions (temperatures 12-22°C, no rain), 6) Maintained adequate drying time between coats, 7) Kept all Amazon receipts ***What Happened: Applied to four decks, a dock, three sets of stairs, and front entrance in September 2024. By spring 2025 (only 6 months later), the coating was peeling extensively across ALL surfaces. ***Cost: Initial products: $1,839.16; Remediation (removal and re-staining): Over $2,000 to date - still unfinished. Total loss: Nearly $4,000 ***Company Response: When I contacted Liquid Rubber with documentation, photos, and receipts, they blamed "wood checking" (natural cracks in lumber). Their website NEVER clearly states that wood checking disqualifies surfaces from using this product. The term "sound wood" alone doesn't communicate this requirement. Their representative acknowledged on our call that "the average DIY customer may not understand wood checking" and that they "continuously work to improve educational materials." Despite admitting this documentation gap EXISTS, they refused any reimbursement or assistance. ***The Real Issue: This isn't about wood quality—it's about inadequate product documentation. If their website clearly warned that wood with checking should not be coated with this product, I would have chosen a traditional stain and avoided this disaster entirely. ***Bottom Line: Save yourself thousands of dollars and immense frustration. The product failed within months despite perfect application, and the company takes zero responsibility for gaps in their own documentation. Look elsewhere.
Trustpilot
2 weeks ago
2 days ago