COPYWRITING SECOND EDITION

Description

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively.Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter. Review: illustrations inside the digital format not readable - could not enjoy reading due to poor illustrations but otherwise book looks good. Have returned kindle format and trying to buy paperback. Review: Einfach. Übersichtlich. Schön gestaltet. - Professionelle Copywriter werden aus diesem Buch vermutlich nicht viel mitnehmen. Die Informationen darin sind nicht neu, aber wunderschön grafisch aufbereitet. Durch Beispiele werden Werbetexte und ihre Anwendung genau erläutert. Dieses Buch ist daher besonders gut für jene Leser geeignet, die noch nie etwas von "Copywriting" gehört haben und abseits von trockenen Büchern - die durchaus gute Informationen enthalten - einen guten Überblick über das Thema haben wollen.