---
product_id: 177386063
title: "Simply Color Permanent Hair Dye, 4.0 Intense Espresso, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types"
brand: "schwarzkopf"
price: "3742 kr"
currency: ISK
in_stock: true
reviews_count: 9
category: "Schwarzkopf"
url: https://www.desertcart.is/products/177386063-simply-color-permanent-hair-dye-4-0-intense-espresso-long
store_origin: IS
region: Iceland
---

# No ammonia, silicone, PPD or PTD 100% gray coverage Sustainable, recyclable packaging Simply Color Permanent Hair Dye, 4.0 Intense Espresso, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types

**Brand:** schwarzkopf
**Price:** 3742 kr
**Availability:** ✅ In Stock

## Summary

> ☕️ Espresso your style with rich, lasting color that cares!

## Quick Answers

- **What is this?** Simply Color Permanent Hair Dye, 4.0 Intense Espresso, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types by schwarzkopf
- **How much does it cost?** 3742 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/177386063-simply-color-permanent-hair-dye-4-0-intense-espresso-long)

## Best For

- schwarzkopf enthusiasts

## Why This Product

- Trusted schwarzkopf brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Flawless Gray Coverage:** Achieve up to 100% seamless gray blending with rich, natural espresso tones.
- • **Eco-Conscious Packaging:** FSC-certified, 100% recyclable carton with compostable lids—beauty that respects the planet.
- • **Gentle Botanical Formula:** Infused with oat milk, soy protein & argan oil for nourished, shiny hair without harsh chemicals.
- • **Effortless At-Home Application:** Complete kit with step-by-step guide, conditioner, and gloves for salon-quality results anytime.
- • **Universal Texture Compatibility:** Creamy formula delivers even, vibrant color on straight, wavy, curly, or coily hair.

## Overview

Schwarzkopf Simply Color 4.0 Intense Espresso is a permanent hair dye delivering vibrant, natural-looking brown shades with up to 100% gray coverage. Its ammonia-free, silicone-free, and PPD/PTD-free formula is enriched with botanical ingredients for gentle, nourishing care suitable for all hair types. The easy-to-use at-home kit includes conditioner and eco-friendly packaging, making it a top choice for professionals and first-timers seeking salon-quality results with a conscience.

## Description

Schwarzkopf Simply Color 4.0 Intense Espresso Brown hair color cream - natural-looking, vibrant hair color without PPD, PTD and ammonia.Looking for vibrant permanent hair color without the harsh ingredients? This dermatologist-tested hair dye without ammonia is gentle to skin but gives natural-looking espresso brown hair color with up to 100% gray coverage. The hair color kit includes a conditioner, for hair that looks healthy after coloring. Suitable for all hair textures, this brown hair dye in an intense espresso shade allows you to get natural color results at home. For best results, use the hair dye kit every 4-6 weeks.By using FSC-certified paperboard for this carton, Schwarzkopf supports sustainable packaging initiatives. This carton is 100% recyclable. Carton lids are compostable. Please recycle.The product benefits at a glance:Low-irritant formulaHair dye with no ammonia / siliconeUp to 100% gray coverageNatural-looking hair color & root touch upColor: 4.0 Intense Espresso

Review: Deep and Long-Lasting Black Hair Color - Schwarzkopf Simply Color in 1.0 Jet Black delivers rich, intense color with full gray coverage. The formula is easy to apply, leaves hair soft and shiny, and the results last longer than expected. A reliable choice for anyone looking for a bold, classic black at home.
Review: LOVE this color! - If the people who make this color see this, please don't stop making it! This is the best color I've ever used. I am growing out a pixie cut. Having not seen my natural hair color in over 20 years, I decided to find out what it was. After I did that, I immediately went to the store and looked for something to color the nightmare that was my hair; a blend of salt & pepper and old orange. It was terrible. The first thing I noticed was the packaging. I appreciate that it's biodegradable and recyclable. Then I noticed the time you leave it in your hair is longer than 'regular' dyes, which to me means it's more delicate to your hair, and it was. I left it on for the recommended 30 and rinsed. My hair is very fine and delicate so I have to be careful with it. From the minute I took the towel off my head I knew I loved this color. At first, yes as I have seen in another review, the new growth is very vibrant! For me it was almost a deep violet color-which I loved. That same violet color attached itself to the gray in my hair and gave it really cool looking violet/auburn highlights, while coloring the rest of my hair a nice chocolate brown. I don't think it's too dark or too light. It's very gentle, which I appreciate. My head didn't burn once during the 30 minute wait. I can't say that about other box dyes. The smell wasn't bad at all. If you've ever used Clairol, you've lost your nose hairs a few times. This is NOTHING like that. It's very pleasant and when you rinse it off, your hair doesn't feel like straw until you put that conditioner on it. I rinsed mine out with tepid water and was very gentle with it before I conditioned it, but I still think the dye is very very gentle. This color is AWESOME and even my guy loves it. He even asked me to come to the patio door where he could look at it in the natural light and told me how cool the auburn violet streaks were. I'm very happy with this color and will keep using it as long as they keep making it. And hey, if the folks who make it read this, KEEP MAKING THE CHOCOLATE CHERRY! lol Update: my color was fading and I had a box sitting here so I decided to try it again. The only thing I missed the first time was that I was not supposed to shampoo my hair out after I rinse the dye. I typically use a cleansing conditioner not shampoo, but I was unaware I'm supposed to skip that step and go straight to the conditioner they include. No shampooing needed! In the second collage, the first picture is one month after using this dye for the first time. I tried to include a picture of it in the processing phase so you can see it doesn't get too red. I am pleased with the after shot even though it is a little darker on the ends, I expected that as they are fine and absorb color easily. It slowly fades over the course of the month but I am very pleased with this product because it is so gentle for my hair and I love the color.

## Features

- Rich Color with a Natural Finish: This hair color delivers a rich shade that helps enhance your natural base with even, root-to-tip color. Our dermatologist tested and ingredient focused formula adds depth and shine while being gentle to hair and scalp
- Complete Gray Coverage: Designed to blend and cover in one step, this professional-quality formula offers an even-toned finish. A great choice if you’re looking to soften the appearance of grays without sacrificing depth or tone
- Gentle on Scalp & Hair: Made without ammonia, alcohol, or silicone, this caring formula is kind to both hair and scalp. With no PPD and PTD, it is enriched with botanical oat milk, soy protein, and argan oil for conditioning
- For All Hair Textures: Whether your hair is straight, wavy, curly, or coily, Simply Color is crafted to deliver even results on all textures. The cream formula spreads smoothly & rinses clean, making the coloring process simple, even for first-timers
- Easy At-Home Application: Includes a color cream, developer bottle, conditioner, gloves and step-by-step instructions. For longer, thicker hair, we recommend using two boxes

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B082LK9KRC |
| Best Sellers Rank | #3,230 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #49 in Hair Color |
| Customer Reviews | 4.3 4.3 out of 5 stars (15,597) |
| Item model number  | APRICOT |
| Manufacturer  | Dial Corporation |
| Product Dimensions  | 2.4 x 3.7 x 6.7 inches; 8.47 ounces |
| UPC  | 017000208107 |

## Product Details

- **Brand:** Schwarzkopf
- **Color:** 4.0 Intense Espresso
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Hair Coloring, Nourishing

## Images

![Simply Color Permanent Hair Dye, 4.0 Intense Espresso, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types - Image 1](https://m.media-amazon.com/images/I/710MaqbGB7L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: can you mix 2 colors?**
A: Yes..But at what ratio? With a 50/50 for example, one would have a dominant pigment and cancel out some tones from the lower pigment, so maybe it should have been a 75/25 ratio. The problem is there no guarantees that you’ll create the correct match or even duplicate it in the future.

**Q: Is the Darkest brown warm or cool based? My hair always pulls red out so I want something more ash/cool.**
A: Honestly I didn't like this hair color product at all. Didn't cover my greys like other over the counter products.

**Q: Can I use this product after using henna hair dye?**
A: I used this product 4-6 weeks after using henna in my hair and it was fine. I believe most hair dyes recommend at least 2-3 weeks between coloring.

**Q: does it come in lighter reds  like strawberry blonde ?**
A: No only small selection of colors hazelnut  is lightest color available ? But I am going to try that color for summer usually go with chocolate cherry for rest of year .

## Customer Reviews

### ⭐⭐⭐⭐⭐ Deep and Long-Lasting Black Hair Color
*by C***I on December 21, 2025*

Schwarzkopf Simply Color in 1.0 Jet Black delivers rich, intense color with full gray coverage. The formula is easy to apply, leaves hair soft and shiny, and the results last longer than expected. A reliable choice for anyone looking for a bold, classic black at home.

### ⭐⭐⭐⭐⭐ LOVE this color!
*by E***B on March 14, 2020*

If the people who make this color see this, please don't stop making it! This is the best color I've ever used. I am growing out a pixie cut. Having not seen my natural hair color in over 20 years, I decided to find out what it was. After I did that, I immediately went to the store and looked for something to color the nightmare that was my hair; a blend of salt & pepper and old orange. It was terrible. The first thing I noticed was the packaging. I appreciate that it's biodegradable and recyclable. Then I noticed the time you leave it in your hair is longer than 'regular' dyes, which to me means it's more delicate to your hair, and it was. I left it on for the recommended 30 and rinsed. My hair is very fine and delicate so I have to be careful with it. From the minute I took the towel off my head I knew I loved this color. At first, yes as I have seen in another review, the new growth is very vibrant! For me it was almost a deep violet color-which I loved. That same violet color attached itself to the gray in my hair and gave it really cool looking violet/auburn highlights, while coloring the rest of my hair a nice chocolate brown. I don't think it's too dark or too light. It's very gentle, which I appreciate. My head didn't burn once during the 30 minute wait. I can't say that about other box dyes. The smell wasn't bad at all. If you've ever used Clairol, you've lost your nose hairs a few times. This is NOTHING like that. It's very pleasant and when you rinse it off, your hair doesn't feel like straw until you put that conditioner on it. I rinsed mine out with tepid water and was very gentle with it before I conditioned it, but I still think the dye is very very gentle. This color is AWESOME and even my guy loves it. He even asked me to come to the patio door where he could look at it in the natural light and told me how cool the auburn violet streaks were. I'm very happy with this color and will keep using it as long as they keep making it. And hey, if the folks who make it read this, KEEP MAKING THE CHOCOLATE CHERRY! lol Update: my color was fading and I had a box sitting here so I decided to try it again. The only thing I missed the first time was that I was not supposed to shampoo my hair out after I rinse the dye. I typically use a cleansing conditioner not shampoo, but I was unaware I'm supposed to skip that step and go straight to the conditioner they include. No shampooing needed! In the second collage, the first picture is one month after using this dye for the first time. I tried to include a picture of it in the processing phase so you can see it doesn't get too red. I am pleased with the after shot even though it is a little darker on the ends, I expected that as they are fine and absorb color easily. It slowly fades over the course of the month but I am very pleased with this product because it is so gentle for my hair and I love the color.

### ⭐⭐⭐⭐⭐ First Dye I've Used That Works, But Doesn't Burn Or Itch!
*by M***H on December 17, 2022*

UPDATE: I've now ordered Schwarzkopf Simply Color Permanent Hair Color multiple times since December 2022, and after trying Medium Brown and Dark Chocolate I finally settled on Jet Black and it's just awesome. The other colors were fine, but just not as dark as they appeared in the pictures. However I'm an older male with extremely long and full, all gray, hair. So depending on your hair length and condition you'll have to experiment to find what works best for you. In any case I'm primarily updating this review because after six applications I've still never had any allergic reactions, and that sets this product heads and tails above all others I've tried over the decades. The only other additional comments I have is that, as others have noted, it's not quite "permanent" as it needs to be reapplied every 3 months or so, but this is still much longer than products like Just for Men. And finally, as the description notes, if you have longer than shoulder length hair you will indeed need two boxes. I was in a hurry once and tried getting away with one box, but with hair going almost all the way down my back, it wasn't enough and the color was much lighter. So my recommendation is to try it even if you don't have problems with allergic reactions. The color is much better, without the brassy/orange tint of products like Just For Men, and it lasts much longer. ORIGINAL REVIEW: Wow, I wasn't sure what to expect since every hair die I've used in my life has burned and/or itched like crazy. I learned long ago that it was a chemical called PPD that's in almost all dyes, but could never find anything else that worked. However this dye uses HPPS (Hydroxyethyl-p-phenylenediamine sulfate) which is similar to PPD, but doesn't cause allergic reactions in many PPD sensitive people. And wow, it worked incredibly well for me. There's been absolutely no itching or burning, and I waited 72 hours before writing a review just to be sure. And the color is great, and covered my grey as well as any other dye. I only wish I'd gotten a darker color, as the medium brown for this dye is lighter than the "Just For Men" I used to use. But it's a great shade, not brassy or orange at all. So next time I'll just get a darker brown. One final note, while the HPPS worked for me, unfortunately it won't work for everyone, and some people will be allergic to it is as well. But like I said, it causes far fewer allergic reactions than PPD, and is definitely worth a try!

## Frequently Bought Together

- Schwarzkopf Simply Color Hair Color 4.0 Intense Espresso, 1 Application - Permanent Hair Dye for Healthy Looking Hair without Ammonia or Silicone, Dermatologist Tested, No PPD & PTD
- Schwarzkopf Keratin Color Permanent Hair Color, 3.0 Espresso, 1 Application - Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

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*Product available on Desertcart Iceland*
*Store origin: IS*
*Last updated: 2026-02-21*