






💅 Elevate your mani game with couture shine that lasts all week!
Essie Gel Couture 2-Step Nail Polish in Not What It Seams delivers a muted plum purple shade with salon-quality gel shine and durability. This easy two-step system requires no UV lamp and features a patented curve-hugging brush for flawless application. Free from harsh chemicals, it offers long-lasting wear of 7+ days, perfect for professionals seeking effortless, sophisticated nails at home or on the go.









| ASIN | B07Y8XKRX8 |
| Additional Features | Long Wearing |
| Age Range Description | Adult |
| Best Sellers Rank | #58,133 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #820 in Nail Polish |
| Brand | essie |
| Brand Name | essie |
| Color | purples |
| Customer Reviews | 4.4 out of 5 stars 638 Reviews |
| Finish Types | Glossy |
| Included Components | Top coat |
| Item Dimensions | 16.13 x 13.5 x 3.31 inches |
| Item Form | Gel |
| Item Height | 8.41 centimeters |
| Item Weight | 0.03 Kilograms |
| Item dimensions L x W x H | 16.13 x 13.5 x 3.31 inches |
| Liquid Volume | 13.5 Milliliters |
| Manufacturer | essie |
| Material Type Free | Formaldehyde Free |
| Model Name | Essie Gel Couture |
| Model Number | ES072GC |
| Nail Polish Type | gel |
| Number of Items | 1 |
| Number of Pieces | 1 |
| Special Feature | Long Wearing |
| Type | gel |
| UPC | 095008040073 |
L**T
Love it
Great coverage, shine, and lasts more than a week—even though it’s not a gel polish. I use it with the top coat from the same line, and the results are fantastic. Highly recommend!
B**Y
Love these color
Beautiful color. Long lasting. Worth it!
E**S
Lasts for 2+ weeks!
The color is stunning but it does not last any longer than any other nail polish of similar value. And it certainly does not last as long as actual gel polish. I have been using gel polish with a UV light for 15 years. All brands tend to last about the same amount of time...2 weeks. Not this polish. I was very disappointed that I spend money on something that didn't live up to its promises. Lesson learned.
M**B
This shade isn’t really very pink at all.
The quality and lasting power of this Essie gel couture polish wasn’t bad, but I wasn't wild about the color. It appears more of a pink with some “pop” in the picture, but in reality it’s more of a shimmery rust. Not a horrible color, but not one I loved, and not what it appeared to be in the color models shown here.
J**N
Great but not perfect!
Love the color and the fact that it drys so quickly. However it does seem to chip easily. Might need to allow more time in between coats.
M**.
Good stuff
If you apply to clean, dry nails (including tips),and follow with top coat per instructions, this polish should last at least 7 days. If you wear gloves while doing dishes and other household chores that require your hands, or you go on vacation, you may get 10 days. I apply topcoat every 3 days and routinely get 7-10 days of chip free wear. I love this stuff. Pricey but worth it. Oh, and bonus, you remove with regular nail polish - no scraping required.
Y**G
Quality
Great quality and color!
J**E
Love these polishes
I can get a solid week out of these polishes which is pretty amazing as I swim three times a week. Regular polishes only last thru one, maybe two swims and they are peeling at the tops. It removes easily with regular polish remover, dries pretty quickly and doesn't smell terribly strong. I use the base and top coats for these types of no light gels polishes (Essie, OPI or Sally Hansen) and they all work equally well.
Trustpilot
3 weeks ago
1 week ago