--- product_id: 166190737 title: "Permanent Liquid Hair Color for Gray Coverage, Ash Blonde" brand: "colorcharm" price: "2297 kr" currency: ISK in_stock: true reviews_count: 13 category: "Colorcharm" url: https://www.desertcart.is/products/166190737-permanent-liquid-hair-color-for-gray-coverage-ash-blonde store_origin: IS region: Iceland --- # Up to 45 min develop time for perfect tone 43% more shine vs untreated hair Liquifuse tech for deep saturation Permanent Liquid Hair Color for Gray Coverage, Ash Blonde **Brand:** colorcharm **Price:** 2297 kr **Availability:** ✅ In Stock ## Summary > ✨ Own your ash blonde glow — shine brighter, last longer! ## Quick Answers - **What is this?** Permanent Liquid Hair Color for Gray Coverage, Ash Blonde by colorcharm - **How much does it cost?** 2297 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.is](https://www.desertcart.is/products/166190737-permanent-liquid-hair-color-for-gray-coverage-ash-blonde) ## Best For - colorcharm enthusiasts ## Why This Product - Trusted colorcharm brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Fast & Effective:** Develops in as little as 15 minutes, perfect for busy pros on the go - • **Salon-Quality at Home:** Easy bottle application with gentle floral fragrance for a luxe experience - • **Flawless Gray Coverage:** Achieve 100% gray concealment with every application - • **Vibrant & Long-Lasting:** Fade-resistant formula keeps your ash blonde fresh for weeks - • **Endless Color Possibilities:** 62 mixable shades across 5 tonal families for personalized style ## Overview WELLA Color Charm Permanent Liquid Hair Color in Ash Blonde uses advanced Liquifuse Technology to deeply saturate hair strands, delivering 100% gray coverage and up to 43% more shine. With 62 mixable shades and a fade-resistant formula, it offers vibrant, long-lasting color that’s easy to apply at home with a gentle floral scent. Perfect for professionals seeking salon-quality results with minimal time investment. ## Description Buy COLORCHARM Permanent Liquid Hair Color for Gray Coverage| 10A Palest Ash Blonde| 1.4 Fl Oz on desertcart.com ✓ FREE SHIPPING on qualified orders Review: Perfect for greys - This color is amazing covers my grey completely very pretty shade of blond Review: 7AA is a very nice warm ash with gold undertones! Made my roots auburn. - I used 7AA on what was a level 6-7 after bleaching. My hair is a natural 4-5 brown. I used the whole tiny bottle (should have gotten two) focusing on mainly my fresh bleached blonde. I left it on for about 45 minutes after washing my bleach out. Since I only lightened about 2-3 levels higher and toned with this permanent color my hair still feels super soft! I used 20 volume developer for both my bleach and for this color. It did lift my roots to an auburny color that you only really see in person. I’m not mad about it. ## Features - Wella colorcharm’s Liquifuse Technology saturates each strand for excellent gray coverage providing up to 43% more shine (vs. untreated hair). - Vibrant, long lasting, fade resistant results. Excellent gray coverage - 62 easily intermixable shades come in 5 tonal families - neutral, ash, gold, warm and red providing endless color possibilities - Mix Ratio: 1 part haircolor, 2 parts developer. Develop for 15 minutes, then process up to an additional 30 minutes - Gentle floral fragrance ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07Q7GXGZZ | | ASIN | B07Q7GXGZZ | | Best Sellers Rank | #14,630 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #148 in Hair Color | | Brand Name | COLORCHARM | | Color | 10A Palest Ash Blonde | | Container Type | Bottle | | Customer Reviews | 4.5 4.5 out of 5 stars (3,886) | | Full Cure Time | 15 Minutes | | Hair Type | Normal | | Item Form | Liquid | | Item model number | 99240013892 | | Manufacturer | Coty Inc. (WELLA Color Charm) | | Manufacturer | Coty Inc. (WELLA Color Charm) | | Material Features | fade resistant | | Number of Items | 1 | | Product Benefits | Long last color with 100% GRAY COVERAGE. Easy to use at home with bottle application with gentle floral fragrance. | | Product Dimensions | 1.87 x 0.97 x 3.66 inches; 2.4 ounces | | UPC | 070018105684 | | UPC | 070018105684 | | Unit Count | 1.4 Fluid Ounces | ## Product Details - **Brand:** COLORCHARM - **Color:** 10A Palest Ash Blonde - **Item Form:** Liquid - **Package Information:** Bottle ## Images ![Permanent Liquid Hair Color for Gray Coverage, Ash Blonde - Image 1](https://m.media-amazon.com/images/I/819J4Fx9OUL.jpg) ## Available Options This product comes in different **Color** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Perfect for greys *by G***A on December 11, 2025* This color is amazing covers my grey completely very pretty shade of blond ### ⭐⭐⭐⭐⭐ 7AA is a very nice warm ash with gold undertones! Made my roots auburn. *by A***R on December 31, 2025* I used 7AA on what was a level 6-7 after bleaching. My hair is a natural 4-5 brown. I used the whole tiny bottle (should have gotten two) focusing on mainly my fresh bleached blonde. I left it on for about 45 minutes after washing my bleach out. Since I only lightened about 2-3 levels higher and toned with this permanent color my hair still feels super soft! I used 20 volume developer for both my bleach and for this color. It did lift my roots to an auburny color that you only really see in person. I’m not mad about it. ### ⭐⭐⭐⭐⭐ Dependable Results *by T***A on March 16, 2026* Same as it ever was! Color you can count on. Always a safe bet. ## Frequently Bought Together - WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Ash Blonde - COLORCHARM Developers, for Optimal Gray Blending and Rich, Multi-Dimensional End Results - Color Charm Permanent Gel Haircolor --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.is/products/166190737-permanent-liquid-hair-color-for-gray-coverage-ash-blonde](https://www.desertcart.is/products/166190737-permanent-liquid-hair-color-for-gray-coverage-ash-blonde) --- *Product available on Desertcart Iceland* *Store origin: IS* *Last updated: 2026-04-23*